Rascasse Audience Intelligence

Brandon Lake Audience in United States

A data profile of the people who buy, follow and care about Brandon Lake in United States — modelled from more than twelve digital signal sources. Brandon Lake has an estimated audience of 3,431,435 people in United States.

#1among Christian music in United States#1283among Person in United States#896in Music & Radio

The average Brandon Lake fan in United States is 41.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Drudge Report, Religion, Calgary Flames, with strongest over-indexing on Drudge Report (8.6× the country average).

Demographically, the Brandon Lake audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brandon Lake fan in United States is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Drudge Report.

Category: Music & Radio · Type: Person · Subtype: Christian music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brandon Lake profile in United States.

Audience size
3.4M
in United States
Gender
70.9%♀
29.1% male
Age
41.3
average years
Country rank
#9189
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brandon Lake fans

70.9% are female, 29.1% are male, average age 41.3.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Brandon Lake audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.3
Estimated audience size3,431,435
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Brandon Lake audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3916%
40-4924%
50+26%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Brandon Lake audience comes from United States.

Worldwide audience distribution share by country for Brandon Lake
CountryShare
United States87.2%
Canada3.6%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brandon Lake audience in United States is strongest.

Fig. 05

Top regions by affinity

Brandon Lake fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K2.44×
02Arkansas~70K2.11×
03Oklahoma~90K1.91×
04West Virginia~40K1.85×
05Mississippi~60K1.75×
06Tennessee~100K1.71×
07Kentucky~90K1.63×
08Alabama~90K1.61×
09Indiana~100K1.55×
10Iowa~50K1.51×
11North Carolina~200K1.50×
12Nebraska~30K1.43×
13Missouri~90K1.39×
14Idaho~30K1.37×
15Kansas~40K1.22×
16Ohio~200K1.19×
17Georgia~100K1.10×
18Michigan~100K1.09×
19Louisiana~60K1.04×
20Minnesota~60K1.00×
21South Dakota~10K1.00×
22Pennsylvania~100K0.94×
23Texas~300K0.93×
24Florida~300K0.93×
25Arizona~80K0.91×
26Washington~70K0.88×
27Wisconsin~50K0.86×
28Montana~10K0.86×
29Wyoming~5K0.84×
30North Dakota~7K0.81×
31Virginia~80K0.78×
32Oregon~40K0.73×
33Maine~10K0.70×
34Delaware~8K0.69×
35Utah~30K0.68×
36New Hampshire~10K0.66×
37Alaska~6K0.65×
38Illinois~90K0.64×
39Connecticut~30K0.64×
40Maryland~40K0.62×
41New Mexico~10K0.61×
42Nevada~20K0.60×
43Colorado~40K0.57×
44Rhode Island~7K0.54×
45Massachusetts~40K0.51×
46California~200K0.49×
47New Jersey~50K0.45×
48Hawaii~8K0.45×
49Washington, District of Columbia~5K0.41×
50New York~90K0.40×
Fig. 06

Affinity by region

Affinity by region — Brandon Lake, United States
0.40×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brandon Lake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brandon Lake audience
#·InterestCategoryAffinity×
01Calgary FlamesSports16.92×
02Drudge ReportSports8.60×
03New TestamentPolitics & Society4.88×
04QVCMovies & TV3.23×
05Bath and BodyworksShopping2.69×
06FedExBusiness & Career2.63×
07BiblePolitics & Society2.45×
08ReligionBusiness & Career2.33×
09Discount storesShopping2.26×
10Mortgage loansBusiness & Career1.98×
11Gospel musicMusic & Radio1.96×
12TraditionPolitics & Society1.96×
13PinterestInternet & Social Media1.89×
14JesusPolitics & Society1.89×
15Nonprofit organizationPolitics & Society1.87×
16Shopping mallsShopping1.86×
17Organic foodFood & Beverages1.72×
18AirbnbTravel & Leisure1.61×
19Dollar GeneralShopping1.61×
20StarbucksFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brandon Lake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brandon Lake audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
Community OrientationOPEN1.74×
TraditionCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brandon Lake audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
ExtroversionTHRILL0.91×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brandon Lake have in United States?

Brandon Lake has an estimated audience of 3,431,435 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Brandon Lake fans?

70.9% of Brandon Lake fans are female, 29.1% are male, with an average age of 41.3 years.

03

Which brands do Brandon Lake fans like most?

Brandon Lake fans show strongest brand affinity for Drudge Report (8.6×), Religion (2.33×), and Calgary Flames (16.92×) over the country average.

04

Where do Brandon Lake fans live in United States?

Brandon Lake fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brandon Lake fans also like?

Beyond Brandon Lake itself, the audience over-indexes on Religion (2.33×), Calgary Flames (16.92×), Pinterest (1.89×), and New Testament (4.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Christian music audiences in United States

See Brandon Lake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brandon Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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