Brandon Lake Audience in United States
Brandon Lake has an estimated audience of 4,118,751 people in United States. 70.4% are female, 29.6% are male, average age 40.7. Top brand affinities: Keene, New Hampshire, Progressive rock, Historic site, UK garage, Product design.
Top brand affinities include Keene, New Hampshire, Progressive rock, Historic site, with strongest over-indexing on Keene, New Hampshire (220.57× the country average). Demographically, the Brandon Lake audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Music & Radio · Type: Person · Subtype: Christian music
Demographics of Brandon Lake fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 40.7 |
| Estimated audience size | 4,118,751 |
Audience persona
The typical Brandon Lake fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 220.57× | Travel & Leisure |
| Progressive rock | 15.94× | Music & Radio |
| Historic site | 7.91× | Arts & Culture |
| UK garage | 9.19× | Music & Radio |
| Product design | 2.43× | Business & Career |
| Mathcore | 8.35× | Music & Radio |
| Rajasthan | 16.81× | Travel & Leisure |
| Google Home | 5.6× | Technology & Electronics |
| Iowa Hawkeyes | 5.65× | Sports |
| JDSU | 2.08× | Business & Career |
| Muscatine, Iowa | 16.93× | |
| Fairy godmother | 5.01× | Literature |
| 9NEWS (KUSA) | 3.05× | Movies & TV |
| Pro-Ject | 2.55× | Music & Radio |
| Goop | 3.13× | Internet & Social Media |
| Isometric exercise | 4.81× | Sports |
| Sinaloa | 1.99× | Travel & Leisure |
| Emperor Entertainment Group | 6.48× | Business & Career |
| Joshua Jackson | 2.43× | Movies & TV |
| Kendra Scott | 1.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
| Community Orientation | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.1 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Canada | 2.8% |
| United Kingdom | 1.4% |
See Brandon Lake audiences in other countries
More Christian music audiences in United States
- Anne Wilson (802,481)
- CAIN (738,412)
- Zach Williams (474,526)
- Tauren Wells (349,024)
- NewSong (231,632)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brandon Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.