Brandon Lake Audience in United States
Brandon Lake has an estimated audience of 4,118,751 people in United States. 70.4% are female, 29.6% are male, average age 40.7. Top brand affinities: Finnair, Drudge Report, AccuWeather, Autism Awareness, Google Maps.
Top brand affinities include Finnair, Drudge Report, AccuWeather, with strongest over-indexing on Finnair (220.57× the country average). Demographically, the Brandon Lake audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Music & Radio · Type: Person · Subtype: Christian music
Demographics of Brandon Lake fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 40.7 |
| Estimated audience size | 4,118,751 |
Audience persona
The typical Brandon Lake fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 220.57× | Travel & Leisure |
| Drudge Report | 8.97× | Sports |
| AccuWeather | 7.51× | Home & Garden |
| Autism Awareness | 8.63× | Health |
| Google Maps | 3.44× | Internet & Social Media |
| Diabetes mellitus awareness | 5.62× | Health |
| Indeed.com | 3.35× | Business & Career |
| StubHub | 7.3× | Travel & Leisure |
| Enterprise Rent-A-Car | 4.58× | Cars & Mobility |
| DocuSign | 8.3× | Technology & Electronics |
| Capital One | 2.75× | Business & Career |
| Singer-songwriter | 2.7× | Music & Radio |
| Calgary Flames | 16.81× | Sports |
| OpenTable | 7.64× | Food & Beverages |
| Microblogging | 5.46× | Technology & Electronics |
| Liam Neeson | 6.04× | Movies & TV |
| Flickr | 5.94× | Internet & Social Media |
| Michelle Pfeiffer | 6.68× | Movies & TV |
| Idris Elba | 7.62× | Movies & TV |
| Robert Pattinson | 6.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
| Community Orientation | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.1 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.6% |
| Canada | 2.8% |
| United Kingdom | 1.4% |
See Brandon Lake audiences in other countries
More Christian music audiences in United States
- Anne Wilson (802,481)
- CAIN (738,412)
- Zach Williams (474,526)
- Tauren Wells (349,024)
- NewSong (231,632)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brandon Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.