CAIN Audience in United States
CAIN has an estimated audience of 738,411 people in United States. 73.4% are female, 26.6% are male, average age 44.2. Top brand affinities: Progressive rock, Keene, New Hampshire, UK garage, Emperor Entertainment Group, Minnesota.
Top brand affinities include Progressive rock, Keene, New Hampshire, UK garage, with strongest over-indexing on Progressive rock (18.22× the country average). Demographically, the CAIN audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Christian music
Demographics of CAIN fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 44.2 |
| Estimated audience size | 738,411 |
Audience persona
The typical CAIN fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 18.22× | Music & Radio |
| Keene, New Hampshire | 136.06× | Travel & Leisure |
| UK garage | 15.13× | Music & Radio |
| Emperor Entertainment Group | 18.33× | Business & Career |
| Minnesota | 2.59× | Travel & Leisure |
| Rajasthan | 18.27× | Travel & Leisure |
| Pro-Ject | 4.12× | Music & Radio |
| Whataburger | 1.63× | Food & Beverages |
| Product design | 1.72× | Business & Career |
| Sinaloa | 3.16× | Travel & Leisure |
| Rossmann | 18.33× | Shopping |
| Mathcore | 6.21× | Music & Radio |
| Muscatine, Iowa | 19.33× | |
| Goop | 4.09× | Internet & Social Media |
| Google Home | 4.75× | Technology & Electronics |
| Jonathan Livingston Seagull | 16.6× | Literature |
| Buckhannon, West Virginia | 18.33× | Travel & Leisure |
| Wok | 4.43× | Food & Beverages |
| Zoo Tycoon (series) | 13.3× | Games |
| Justice | 1.9× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.43 |
| Urban Lifestyle | OPEN | 1.3 |
| Community Orientation | OPEN | 1.24 |
| Family Orientation | CONSERVATISM | 1.16 |
| Tradition | CONSERVATISM | 1.12 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| Brazil | 6.1% |
| France | 5.2% |
See CAIN audiences in other countries
More Christian music audiences in United States
- Brandon Lake (4,118,752)
- Anne Wilson (802,481)
- Zach Williams (474,526)
- Tauren Wells (349,024)
- NewSong (231,632)
How to read this data
Audience size is the estimated number of people in United States who actively search for CAIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.