Zach Williams Audience in United States
Zach Williams has an estimated audience of 474,525 people in United States. 68.7% are female, 31.3% are male, average age 44.8. Top brand affinities: Progressive rock, UK garage, Emperor Entertainment Group, Whataburger, Goop.
Top brand affinities include Progressive rock, UK garage, Emperor Entertainment Group, with strongest over-indexing on Progressive rock (16.6× the country average). Demographically, the Zach Williams audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Christian music
Demographics of Zach Williams fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 44.8 |
| Estimated audience size | 474,525 |
Audience persona
The typical Zach Williams fan in United States is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 16.6× | Music & Radio |
| UK garage | 17.31× | Music & Radio |
| Emperor Entertainment Group | 17.28× | Business & Career |
| Whataburger | 1.67× | Food & Beverages |
| Goop | 4.99× | Internet & Social Media |
| Zoo Tycoon (series) | 18.2× | Games |
| Fairy godmother | 6.35× | Literature |
| Governor of Michigan | 6.2× | Politics & Society |
| Historic site | 3.54× | Arts & Culture |
| Wok | 5.34× | Food & Beverages |
| headspace | 7.52× | Health |
| Rossmann | 17.32× | Shopping |
| Israel | 1.57× | Travel & Leisure |
| Muscatine, Iowa | 17.29× | |
| Grinch | 2.63× | Movies & TV |
| Buckhannon, West Virginia | 16.33× | Travel & Leisure |
| Hibachi | 5.01× | Food & Beverages |
| Google Home | 4.11× | Technology & Electronics |
| Grace Slick | 5.33× | Music & Radio |
| Cherish (group) | 6.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.81 |
| Patriotism | CONSERVATISM | 1.55 |
| Urban Lifestyle | OPEN | 1.36 |
| Community Orientation | OPEN | 1.34 |
| Family Orientation | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.1% |
| Australia | 4.9% |
| United Kingdom | 3.6% |
See Zach Williams audiences in other countries
More Christian music audiences in United States
- Brandon Lake (4,118,752)
- Anne Wilson (802,481)
- CAIN (738,412)
- Tauren Wells (349,024)
- NewSong (231,632)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zach Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.