Rascasse Audience Intelligence

Zach Williams Audience in United States

A data profile of the people who buy, follow and care about Zach Williams in United States — modelled from more than twelve digital signal sources. Zach Williams has an estimated audience of 447,893 people in United States.

#4among Christian music in United States#9554among Person in United States#5492in Music & Radio

The average Zach Williams fan in United States is 42.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FedEx, Pinterest, Religion, with strongest over-indexing on FedEx (4.65× the country average).

Demographically, the Zach Williams audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zach Williams fan in United States is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: Christian music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zach Williams profile in United States.

Audience size
448K
in United States
Gender
63.9%♀
36.1% male
Age
42.8
average years
Country rank
#39035
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zach Williams fans

63.9% are female, 36.1% are male, average age 42.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Zach Williams audience in United States
MetricValue
Female63.9%
Male36.1%
Average age42.8
Estimated audience size447,893
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Zach Williams audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

78.6%

of the worldwide Zach Williams audience comes from United States.

Worldwide audience distribution share by country for Zach Williams
CountryShare
United States78.6%
Australia5.2%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zach Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Zach Williams fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K2.79×
02Arkansas~8K2.20×
03Kentucky~10K1.77×
04Nebraska~4K1.64×
05Tennessee~20K1.63×
06Idaho~4K1.53×
07Oregon~8K1.51×
08Alabama~10K1.50×
09Oklahoma~8K1.49×
10South Dakota~2K1.49×
11Iowa~5K1.36×
12West Virginia~3K1.34×
13Missouri~10K1.32×
14Kansas~5K1.25×
15New Mexico~3K1.25×
16Indiana~10K1.21×
17Minnesota~8K1.21×
18Mississippi~5K1.19×
19Louisiana~7K1.14×
20South Carolina~8K1.12×
21Georgia~10K0.97×
22North Carolina~10K0.97×
23Ohio~10K0.91×
24Michigan~10K0.91×
25Wisconsin~6K0.91×
26Colorado~6K0.89×
27Alaska<1K0.89×
28North Dakota<1K0.89×
29Virginia~10K0.87×
30Vermont<1K0.85×
31Washington~8K0.84×
32New Hampshire~1K0.81×
33Texas~30K0.80×
34Delaware~1K0.79×
35Pennsylvania~10K0.77×
36Maine~1K0.77×
37Rhode Island~1K0.77×
38Hawaii~1K0.75×
39Nevada~3K0.73×
40Washington, District of Columbia<1K0.70×
41Arizona~6K0.68×
42Illinois~10K0.65×
43Florida~20K0.63×
44Utah~3K0.62×
45Connecticut~3K0.57×
46Maryland~4K0.56×
47California~30K0.52×
48Massachusetts~4K0.46×
49New Jersey~5K0.41×
50New York~9K0.37×
Fig. 06

Affinity by region

Affinity by region — Zach Williams, United States
0.37×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zach Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zach Williams audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden5.07×
02Drudge ReportSports4.82×
03New TestamentPolitics & Society4.80×
04FedExBusiness & Career4.65×
05QVCMovies & TV4.46×
06Renewable energyBusiness & Career3.11×
07Mortgage loansBusiness & Career3.00×
08BiblePolitics & Society2.77×
09Discount storesShopping2.76×
10PinterestInternet & Social Media2.73×
11ReligionBusiness & Career2.64×
12Shopping mallsShopping2.16×
13SubwayFood & Beverages2.15×
14McDonald'sFood & Beverages2.09×
15Nonprofit organizationPolitics & Society2.00×
16AirbnbTravel & Leisure1.95×
17BarbecueFood & Beverages1.93×
18FurnitureHome & Garden1.86×
19Country musicMusic & Radio1.83×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zach Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zach Williams audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.50×
PatriotismCONSERVATISM2.48×
Family OrientationCONSERVATISM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zach Williams audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zach Williams have in United States?

Zach Williams has an estimated audience of 447,893 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Zach Williams fans?

63.9% of Zach Williams fans are female, 36.1% are male, with an average age of 42.8 years.

03

Which brands do Zach Williams fans like most?

Zach Williams fans show strongest brand affinity for FedEx (4.65×), Pinterest (2.73×), and Religion (2.64×) over the country average.

04

Where do Zach Williams fans live in United States?

Zach Williams fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Zach Williams fans also like?

Beyond Zach Williams itself, the audience over-indexes on Pinterest (2.73×), Religion (2.64×), Mortgage loans (3×), and Weather forecasting (5.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zach Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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