Brigham Young University Audience in United States

Brigham Young University logo

Brigham Young University has an estimated audience of 1,462,289 people in United States. 57.5% are female, 42.5% are male, average age 34.4. Top regions: California, Utah, Texas. Top brand affinities: Keene, New Hampshire, Product design, Urban Outfitters, Wok, Goop.

The average Brigham Young University fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, Texas. Top brand affinities include Keene, New Hampshire, Product design, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brigham Young University audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Brigham Young University fans

Demographic split for Brigham Young University audience in United States
MetricValue
Female57.5%
Male42.5%
Average age34.4
Estimated audience size1,462,289

Audience persona

The typical Brigham Young University fan in United States is more female, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brigham Young University in United States
RegionReachAffinity
California129,7760.81×
Utah129,3909.88×
Texas103,7260.83×
New York64,3620.79×
Florida63,7100.64×
Illinois39,9760.82×
Pennsylvania36,9390.75×
Georgia36,3420.81×
North Carolina34,0580.77×
Ohio33,3440.74×
Virginia32,1470.9×
New Jersey29,4780.79×
Massachusetts28,9951.01×
Michigan27,2540.71×
Washington26,4020.9×
Tennessee23,0860.79×
Indiana21,1520.79×
Arizona20,7640.7×
Colorado20,7520.9×
Maryland20,4830.81×
Missouri17,5960.75×
Minnesota17,5500.84×
Kentucky16,6280.91×
South Carolina16,5420.75×
Wisconsin15,8810.72×
Idaho14,9912.04×
Connecticut13,6560.93×
Oregon13,6010.81×
Oklahoma13,2150.81×
Louisiana12,3650.66×
Alabama12,0270.59×
Kansas11,6811.01×
Nevada11,0140.78×
Iowa10,2050.85×
Arkansas8,5900.71×
Mississippi8,3380.69×
Hawaii8,3081.32×
Nebraska5,2100.71×
West Virginia4,8210.71×
New Mexico4,7870.65×
Maine4,3860.84×
New Hampshire4,3600.76×
Washington, District of Columbia4,0490.92×
Rhode Island3,6040.77×
Montana3,4720.86×
Delaware2,6360.65×
South Dakota2,5220.75×
Wyoming2,1400.99×
North Dakota2,1000.7×
Alaska1,9690.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brigham Young University audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design3.55×Business & Career
Urban Outfitters2.9×Shopping
Wok8×Food & Beverages
Goop6.35×Internet & Social Media
Hibachi9.17×Food & Beverages
Grace Slick10.06×Music & Radio
headspace10.38×Health
Governor of Michigan7.59×Politics & Society
Google Home5.77×Technology & Electronics
UK garage4.5×Music & Radio
Ira Glass14.09×Music & Radio
Vocal harmony3.54×Music & Radio
Grinch3.07×Movies & TV
Goma13.42×Travel & Leisure
Cherish (group)7.86×Music & Radio
Isometric exercise6.18×Sports
Jesse Plemons2.24×Movies & TV
Cryptic crossword9.75×Technology & Electronics
TV Fanatic6.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brigham Young University audience
TraitClusterScore
PatriotismCONSERVATISM1.72
MindfulnessBALANCE1.27
Risk AppetiteTHRILL1.27
Need for SecurityCONSERVATISM1.24
TraditionCONSERVATISM1.13
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Brigham Young University
CountryShare
United States82.7%
Indonesia1.9%
Canada1.5%

See Brigham Young University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Brigham Young University have in United States?

Brigham Young University has an estimated audience of 1,462,289 people in United States, concentrated in California and Utah.

What is the gender split and age of Brigham Young University fans?

57.5% of Brigham Young University fans are female, 42.5% are male, with an average age of 34.4 years.

Which brands do Brigham Young University fans like most?

Brigham Young University fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (3.55×), and Urban Outfitters (2.9×) over the country average.

Where do Brigham Young University fans live in United States?

Brigham Young University fans in United States are most concentrated in California (reach 129,776), Utah (reach 129,390), and Texas (reach 103,726). These three regions account for the largest share of the active audience.

What other brands do Brigham Young University fans also like?

Beyond Brigham Young University itself, the audience over-indexes on Product design (3.55×), Urban Outfitters (2.9×), Wok (8×), and Goop (6.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brigham Young University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.