Rascasse Audience Intelligence

Brigham Young University Audience in United States

A data profile of the people who buy, follow and care about Brigham Young University in United States — modelled from more than twelve digital signal sources. Brigham Young University has an estimated audience of 1,462,289 people in United States.

#89among University in United States#1516among POI in United States#1262in Business & Career

The average Brigham Young University fan in United States is 34.4 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Utah Jazz, Drudge Report, Suncoast Credit Union, with strongest over-indexing on Utah Jazz (7.83× the country average).

Demographically, the Brigham Young University audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brigham Young University fan in United States is more female, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Utah Jazz.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brigham Young University profile in United States.

Audience size
1.5M
in United States
Gender
57.5%♀
42.5% male
Age
34.4
average years
Country rank
#18107
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brigham Young University fans

57.5% are female, 42.5% are male, average age 34.4.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Brigham Young University audience in United States
MetricValue
Female57.5%
Male42.5%
Average age34.4
Estimated audience size1,462,289
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Brigham Young University audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

82.7%

of the worldwide Brigham Young University audience comes from United States.

Worldwide audience distribution share by country for Brigham Young University
CountryShare
United States82.7%
Indonesia1.9%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brigham Young University audience in United States is strongest.

Fig. 05

Top regions by affinity

Brigham Young University fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K18.13×
02Idaho~10K2.00×
03Hawaii~7K1.17×
04Wyoming~2K0.99×
05Kansas~10K0.85×
06Washington, District of Columbia~4K0.85×
07Montana~3K0.85×
08Massachusetts~20K0.83×
09Connecticut~10K0.81×
10Washington~20K0.79×
11Alaska~2K0.79×
12Colorado~20K0.78×
13Virginia~30K0.77×
14Maine~4K0.77×
15South Dakota~3K0.77×
16Iowa~9K0.76×
17Kentucky~10K0.75×
18Nevada~10K0.75×
19Rhode Island~3K0.75×
20North Dakota~2K0.75×
21Oregon~10K0.74×
22West Virginia~5K0.73×
23New Hampshire~4K0.73×
24Arizona~20K0.71×
25Maryland~20K0.71×
26Minnesota~10K0.71×
27Oklahoma~10K0.70×
28California~100K0.69×
29Texas~90K0.69×
30Nebraska~5K0.69×
31Delaware~3K0.69×
32Georgia~30K0.68×
33Arkansas~8K0.68×
34New Mexico~5K0.68×
35Illinois~30K0.67×
36Tennessee~20K0.67×
37Indiana~20K0.67×
38Mississippi~8K0.67×
39North Carolina~30K0.66×
40New Jersey~20K0.66×
41Missouri~20K0.65×
42South Carolina~10K0.65×
43New York~50K0.63×
44Pennsylvania~30K0.63×
45Ohio~30K0.63×
46Wisconsin~10K0.63×
47Michigan~20K0.61×
48Louisiana~10K0.61×
49Alabama~10K0.59×
50Florida~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Brigham Young University, United States
0.54×1.00×18.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brigham Young University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brigham Young University audience
#·InterestCategoryAffinity×
01Suncoast Credit UnionBusiness & Career13.24×
02Gangs of New YorkMovies & TV13.24×
03Volkswagen PoloCars & Mobility12.51×
04Society6Shopping10.18×
05PeugeotCars & Mobility10.07×
06A Beautiful Mind (film)Movies & TV9.43×
07CitroënCars & Mobility8.93×
08Tobias HarrisSports8.48×
09Utah JazzSports7.83×
10Drudge ReportSports6.10×
11PoliticoPolitics & Society3.96×
12New York PostNews3.82×
13Sustainable energyHome & Garden3.72×
14Navy Federal Credit UnionBusiness & Career3.64×
15FedExBusiness & Career2.59×
16Diane KeatonMovies & TV2.28×
17RedditInternet & Social Media1.82×
18Mortgage loansBusiness & Career1.82×
19SubwayFood & Beverages1.67×
20Pizza HutFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brigham Young University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brigham Young University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Need for SecurityCONSERVATISM1.48×
SustainabilityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brigham Young University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brigham Young University have in United States?

Brigham Young University has an estimated audience of 1,462,289 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Brigham Young University fans?

57.5% of Brigham Young University fans are female, 42.5% are male, with an average age of 34.4 years.

03

Which brands do Brigham Young University fans like most?

Brigham Young University fans show strongest brand affinity for Utah Jazz (7.83×), Drudge Report (6.1×), and Suncoast Credit Union (13.24×) over the country average.

04

Where do Brigham Young University fans live in United States?

Brigham Young University fans in United States are most concentrated in Utah (reach ~200K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Brigham Young University fans also like?

Beyond Brigham Young University itself, the audience over-indexes on Drudge Report (6.1×), Suncoast Credit Union (13.24×), New York Post (3.82×), and Sustainable energy (3.72×) compared to the United States average.

Appendix

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See Brigham Young University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brigham Young University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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