Bronze Audience in United States

Bronze logo

Bronze has an estimated audience of 2,404,886 people in United States. 50.4% are female, 49.6% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Fairy godmother, Governor of Michigan, Nationality, Vocal harmony.

The average Bronze fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Fairy godmother, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bronze audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bronze fans

Demographic split for Bronze audience in United States
MetricValue
Female50.4%
Male49.6%
Average age41.8
Estimated audience size2,404,886

Audience persona

The typical Bronze fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bronze in United States
RegionReachAffinity
California280,1121.06×
Texas211,4241.02×
Florida160,0550.98×
New York128,6780.96×
Pennsylvania79,7510.98×
Illinois73,5760.92×
Georgia73,5120.99×
North Carolina72,7301.01×
Ohio68,8540.93×
Michigan65,2541.04×
Virginia60,0101.02×
Washington58,1471.21×
New Jersey51,3400.84×
Arizona47,7990.97×
Tennessee46,1160.96×
Massachusetts44,8560.95×
Missouri44,6441.15×
Maryland41,9711.02×
Colorado41,3171.09×
Indiana40,1490.91×
Minnesota35,0871.02×
Wisconsin34,1980.95×
South Carolina32,4160.9×
Alabama32,3360.96×
Oklahoma31,7761.19×
Oregon31,4241.14×
Louisiana31,0281×
Kentucky28,5380.95×
Utah26,3841.23×
Arkansas24,8711.26×
Connecticut21,5240.89×
Nevada20,7050.89×
Kansas20,0101.06×
Mississippi19,7301×
Iowa18,7140.94×
Idaho13,2281.1×
Washington, District of Columbia12,8841.78×
New Mexico11,7550.97×
Nebraska10,6740.89×
West Virginia10,4290.93×
New Hampshire9,4421×
Hawaii8,4900.82×
Maine8,2930.96×
Montana6,8611.03×
Rhode Island6,3520.83×
Alaska5,8141.13×
Delaware4,8390.73×
South Dakota4,5880.83×
North Dakota4,2520.86×
Vermont3,8540.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bronze audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Fairy godmother14.29×Literature
Governor of Michigan13.1×Politics & Society
Nationality3.26×Politics & Society
Vocal harmony6.8×Music & Radio
Urban Outfitters2.75×Shopping
Wok9.38×Food & Beverages
Cherish (group)14.81×Music & Radio
Goop7.27×Internet & Social Media
headspace11.79×Health
Hibachi9.66×Food & Beverages
Google Home7.6×Technology & Electronics
Minnesota1.89×Travel & Leisure
Hipster10.22×Politics & Society
Grinch4.08×Movies & TV
Grace Slick8.44×Music & Radio
El Paso County, Colorado10.38×Travel & Leisure
Panama2.98×Travel & Leisure
TV Fanatic8.53×Movies & TV
Historic site3.38×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bronze audience
TraitClusterScore
PatriotismCONSERVATISM2.39
Design AffinityPREMIUM1.51
Luxury OrientationPREMIUM1.49
IndulgenceJOY1.29
Career OrientationPOWER1.26
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Bronze
CountryShare
United States15.7%
Brazil12.7%
Italy7.2%

See Bronze audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bronze have in United States?

Bronze has an estimated audience of 2,404,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Bronze fans?

50.4% of Bronze fans are female, 49.6% are male, with an average age of 41.8 years.

Which brands do Bronze fans like most?

Bronze fans show strongest brand affinity for Keene, New Hampshire (675×), Fairy godmother (14.29×), and Governor of Michigan (13.1×) over the country average.

Where do Bronze fans live in United States?

Bronze fans in United States are most concentrated in California (reach 280,112), Texas (reach 211,424), and Florida (reach 160,055). These three regions account for the largest share of the active audience.

What other brands do Bronze fans also like?

Beyond Bronze itself, the audience over-indexes on Fairy godmother (14.29×), Governor of Michigan (13.1×), Nationality (3.26×), and Vocal harmony (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bronze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.