Buckmasters Audience in United States

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Buckmasters has an estimated audience of 353,621 people in United States. 36.2% are female, 63.8% are male, average age 40.8. Top regions: Alabama, Texas, Florida. Top brand affinities: Vocal harmony, Urban Outfitters, Nationality, Elsword, Pillow.

The average Buckmasters fan in United States is 40.8 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Texas, Florida. Top brand affinities include Vocal harmony, Urban Outfitters, Nationality, with strongest over-indexing on Vocal harmony (6.81× the country average). Demographically, the Buckmasters audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Hunting

Demographics of Buckmasters fans

Demographic split for Buckmasters audience in United States
MetricValue
Female36.2%
Male63.8%
Average age40.8
Estimated audience size353,621

Audience persona

The typical Buckmasters fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Buckmasters in United States
RegionReachAffinity
Alabama36,6787.42×
Texas18,7300.62×
Florida16,4420.69×
California11,5670.3×
Georgia10,8601×
Ohio10,4560.96×
Tennessee9,6661.36×
North Carolina9,5320.9×
Pennsylvania9,0740.76×
Mississippi8,3552.87×
Louisiana7,7511.7×
New York7,2110.36×
Indiana6,7191.04×
Michigan6,6410.72×
Illinois6,5120.55×
Missouri6,5071.14×
Kentucky6,3671.44×
Wisconsin5,9071.11×
Virginia5,0290.58×
Arkansas4,5991.58×
Oregon4,5001.11×
Oklahoma4,1821.06×
South Carolina3,9810.75×
Kansas3,3241.19×
West Virginia3,2241.96×
Minnesota3,0640.6×
Iowa2,8270.97×
Washington2,5770.36×
Arizona2,5690.36×
Maryland2,5600.42×
Colorado2,5150.45×
Massachusetts2,2470.32×
New Jersey1,9730.22×
Maine1,3711.08×
Idaho1,3150.74×
Nebraska1,2700.72×
Utah1,1770.37×
Montana1,1741.2×
South Dakota9661.18×
New Mexico9630.54×
Nevada9600.28×
New Hampshire9270.66×
Alaska8981.19×
Hawaii7940.52×
Connecticut7850.22×
North Dakota7521.04×
Wyoming7281.39×
Rhode Island7160.64×
Vermont7041.13×
Delaware6940.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buckmasters audience
BrandAffinityCategory
Vocal harmony6.81×Music & Radio
Urban Outfitters2.28×Shopping
Nationality2.51×Politics & Society
Elsword16.67×Games
Pillow2.05×Home & Garden
Tech News8.8×Technology & Electronics
Fairy godmother5.68×Literature
Unique Gifts1.71×Shopping
Home staging3.53×Home & Garden
Keith Stanfield4.26×Movies & TV
Staycation1.99×Home & Garden
Nebraska Cornhuskers football2.1×Sports
WESH2.75×Movies & TV
ABC 7 Chicago2.33×Movies & TV
edureka19.76×Business & Career
Governor of Michigan3.96×Politics & Society
Saving1.57×Business & Career
Sinaloa1.82×Travel & Leisure
Birthday Gifts1.58×Kids & Family
Pro-Ject1.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buckmasters audience
TraitClusterScore
PatriotismCONSERVATISM2.94
Quality AwarenessPREMIUM1.86
DIY MentalityTHRILL1.41
Risk AppetiteTHRILL1.26
Luxury OrientationPREMIUM1.14
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Buckmasters
CountryShare
United States82.9%
Germany5.5%
United Kingdom4.7%

See Buckmasters audiences in other countries

More Hunting audiences in United States

Frequently asked questions

How many fans does Buckmasters have in United States?

Buckmasters has an estimated audience of 353,621 people in United States, concentrated in Alabama and Texas.

What is the gender split and age of Buckmasters fans?

36.2% of Buckmasters fans are female, 63.8% are male, with an average age of 40.8 years.

Which brands do Buckmasters fans like most?

Buckmasters fans show strongest brand affinity for Vocal harmony (6.81×), Urban Outfitters (2.28×), and Nationality (2.51×) over the country average.

Where do Buckmasters fans live in United States?

Buckmasters fans in United States are most concentrated in Alabama (reach 36,678), Texas (reach 18,730), and Florida (reach 16,442). These three regions account for the largest share of the active audience.

What other brands do Buckmasters fans also like?

Beyond Buckmasters itself, the audience over-indexes on Urban Outfitters (2.28×), Nationality (2.51×), Elsword (16.67×), and Pillow (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckmasters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.