Rascasse Audience Intelligence

Buckmasters Audience in United States

A data profile of the people who buy, follow and care about Buckmasters in United States — modelled from more than twelve digital signal sources. Buckmasters has an estimated audience of 353,412 people in United States.

#2among Hunting in United States#1436among Website / Newspaper / Magazine in United States#4418in Sports

The average Buckmasters fan in United States is 40.8 years old, more male, and lives primarily in Alabama.

The audience is concentrated in Alabama, Texas, California.

Top brand affinities include Eva Mendes, Beetlejuice, Sportsman's Warehouse, with strongest over-indexing on Eva Mendes (28.19× the country average).

Demographically, the Buckmasters audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buckmasters fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Eva Mendes.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Hunting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buckmasters profile in United States.

Audience size
353K
in United States
Gender
36.2%♀
63.8% male
Age
40.8
average years
Country rank
#44390
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Buckmasters

36.2% are female, 63.8% are male, average age 40.8.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Buckmasters audience in United States
MetricValue
Female36.2%
Male63.8%
Average age40.8
Estimated audience size353,412
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Buckmasters audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

82.9%

of the worldwide Buckmasters audience comes from United States.

Worldwide audience distribution share by country for Buckmasters
CountryShare
United States82.9%
Germany5.5%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buckmasters audience in United States is strongest.

Fig. 05

Top regions by affinity

Buckmasters fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K7.37×
02Mississippi~6K1.91×
03Kentucky~6K1.44×
04Louisiana~6K1.42×
05West Virginia~2K1.36×
06Arkansas~4K1.27×
07Tennessee~8K1.19×
08Ohio~10K1.16×
09Georgia~10K1.10×
10Vermont<1K1.07×
11Alaska<1K1.06×
12Montana~1K1.05×
13South Dakota<1K1.05×
14Missouri~6K1.04×
15Oklahoma~4K1.03×
16Kansas~3K1.03×
17North Dakota<1K1.03×
18Wisconsin~5K1.01×
19Oregon~4K1.01×
20Maine~1K1.00×
21Iowa~3K0.97×
22Indiana~6K0.96×
23Delaware<1K0.96×
24Rhode Island~1K0.94×
25Idaho~2K0.93×
26New Hampshire~1K0.93×
27Nebraska~2K0.92×
28Hawaii~1K0.91×
29New Mexico~2K0.90×
30Washington, District of Columbia<1K0.90×
31North Carolina~9K0.88×
32South Carolina~5K0.86×
33Connecticut~3K0.84×
34Nevada~3K0.84×
35Utah~3K0.83×
36Pennsylvania~10K0.82×
37Minnesota~4K0.80×
38Michigan~7K0.78×
39Virginia~6K0.75×
40Maryland~4K0.74×
41Colorado~4K0.74×
42Arizona~5K0.71×
43Florida~20K0.70×
44New Jersey~6K0.70×
45Washington~5K0.70×
46Massachusetts~5K0.70×
47Illinois~8K0.66×
48Texas~20K0.62×
49New York~10K0.54×
50California~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Buckmasters, United States
0.44×1.00×7.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buckmasters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buckmasters audience
#·InterestCategoryAffinity×
01Eva MendesMovies & TV28.19×
02Charlie's AngelsMovies & TV16.67×
03Night at the MuseumMovies & TV15.13×
04Javier BardemMovies & TV13.81×
05Sportsman's WarehouseShopping11.91×
06Weather forecastingHome & Garden8.52×
07BeetlejuiceMovies & TV7.46×
08BuickCars & Mobility7.44×
09AnglingSports7.22×
10LotteryGames6.32×
11Renewable energyBusiness & Career5.56×
12Solar energyHome & Garden5.48×
13Lawn mowerHome & Garden5.40×
14FedExBusiness & Career4.76×
15NASCARSports4.43×
16Discount TireShopping4.36×
17MenardsHome & Garden4.30×
18Hardware storeHome & Garden3.86×
19Mortgage loansBusiness & Career3.66×
20Vehicle insuranceCars & Mobility3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buckmasters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buckmasters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.61×
Convenience OrientationPREMIUM2.53×
Quality AwarenessPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buckmasters audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.62×
Early Adopter MentalityPOWER0.67×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buckmasters have in United States?

Buckmasters has an estimated audience of 353,412 people in United States, concentrated in Alabama and Texas.

02

What is the gender split and age of Buckmasters fans?

36.2% of Buckmasters fans are female, 63.8% are male, with an average age of 40.8 years.

03

Which brands do Buckmasters fans like most?

Buckmasters fans show strongest brand affinity for Eva Mendes (28.19×), Beetlejuice (7.46×), and Sportsman's Warehouse (11.91×) over the country average.

04

Where do Buckmasters fans live in United States?

Buckmasters fans in United States are most concentrated in Alabama (reach ~40K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Buckmasters fans also like?

Beyond Buckmasters itself, the audience over-indexes on Beetlejuice (7.46×), Sportsman's Warehouse (11.91×), Weather forecasting (8.52×), and Javier Bardem (13.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hunting audiences in United States

See Buckmasters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckmasters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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