Rascasse Audience Intelligence

Bowhunting.com Audience in United States

A data profile of the people who buy, follow and care about Bowhunting.com in United States — modelled from more than twelve digital signal sources. Bowhunting.com has an estimated audience of 340,470 people in United States.

#3among Hunting in United States#1478among Website / Newspaper / Magazine in United States#4522in Sports

The average Bowhunting.com fan in United States is 37.9 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Whitetail Properties, Cane Corso, Angling, with strongest over-indexing on Whitetail Properties (41.75× the country average).

Demographically, the Bowhunting.com audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bowhunting.com fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Whitetail Properties.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Hunting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowhunting.com profile in United States.

Audience size
340K
in United States
Gender
48.2%♀
51.8% male
Age
37.9
average years
Country rank
#45285
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bowhunting.com

48.2% are female, 51.8% are male, average age 37.9.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Bowhunting.com audience in United States
MetricValue
Female48.2%
Male51.8%
Average age37.9
Estimated audience size340,470
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Bowhunting.com audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Bowhunting.com audience comes from United States.

Worldwide audience distribution share by country for Bowhunting.com
CountryShare
United States62.0%
Canada5.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowhunting.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Bowhunting.com fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~40K3.43×
02New York~30K1.62×
03Wyoming<1K1.52×
04Montana~1K1.31×
05North Dakota<1K1.30×
06South Dakota~1K1.27×
07Maryland~7K1.25×
08Wisconsin~6K1.14×
09West Virginia~2K1.14×
10Vermont<1K1.14×
11New Hampshire~2K1.13×
12Maine~1K1.12×
13Idaho~2K1.06×
14New Mexico~2K1.05×
15Nebraska~2K1.03×
16Arkansas~3K1.02×
17Mississippi~3K1.02×
18Iowa~3K1.02×
19Kansas~3K1.00×
20Washington, District of Columbia~1K1.00×
21Alaska<1K1.00×
22Hawaii~1K0.99×
23Delaware<1K0.99×
24Nevada~3K0.98×
25Oklahoma~4K0.97×
26Louisiana~4K0.96×
27Kentucky~4K0.96×
28Alabama~4K0.95×
29Utah~3K0.95×
30Connecticut~3K0.94×
31Oregon~4K0.93×
32Missouri~5K0.92×
33South Carolina~5K0.92×
34Minnesota~4K0.91×
35Tennessee~6K0.90×
36Indiana~6K0.90×
37Arizona~6K0.89×
38Colorado~5K0.89×
39Washington~6K0.88×
40Massachusetts~6K0.88×
41Virginia~7K0.87×
42Georgia~9K0.86×
43North Carolina~9K0.86×
44Michigan~8K0.86×
45New Jersey~7K0.86×
46Ohio~9K0.85×
47California~30K0.83×
48Texas~20K0.81×
49Illinois~9K0.81×
50Florida~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Bowhunting.com, United States
0.80×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowhunting.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowhunting.com audience
#·InterestCategoryAffinity×
01Whitetail PropertiesHome & Garden41.75×
02BodrumTravel & Leisure18.14×
03Cane CorsoFood & Beverages15.58×
04StihlHome & Garden13.82×
05RouletteGames9.91×
06AnglingSports8.47×
07Weather forecastingHome & Garden6.82×
08FiberglassTechnology & Electronics6.54×
09Diesel engineCars & Mobility5.71×
10Wildlife photographyTechnology & Electronics5.62×
11Lawn mowerHome & Garden5.10×
12Renewable energyBusiness & Career4.98×
13Solar energyHome & Garden4.81×
14NASCARSports4.21×
15Discount TireShopping3.87×
16FedExBusiness & Career3.59×
17Mortgage loansBusiness & Career2.92×
18CampingTravel & Leisure2.25×
19GolfSports2.21×
20Donald TrumpPolitics & Society1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowhunting.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowhunting.com audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.96×
Convenience OrientationPREMIUM2.30×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowhunting.com audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bowhunting.com have in United States?

Bowhunting.com has an estimated audience of 340,470 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Bowhunting.com fans?

48.2% of Bowhunting.com fans are female, 51.8% are male, with an average age of 37.9 years.

03

Which brands do Bowhunting.com fans like most?

Bowhunting.com fans show strongest brand affinity for Whitetail Properties (41.75×), Cane Corso (15.58×), and Angling (8.47×) over the country average.

04

Where do Bowhunting.com fans live in United States?

Bowhunting.com fans in United States are most concentrated in Pennsylvania (reach ~40K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bowhunting.com fans also like?

Beyond Bowhunting.com itself, the audience over-indexes on Cane Corso (15.58×), Angling (8.47×), Weather forecasting (6.82×), and Solar energy (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hunting audiences in United States

See Bowhunting.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowhunting.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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