Bully Dog Audience in United States

Bully Dog logo

Bully Dog has an estimated audience of 465,182 people in United States. 47.9% are female, 52.1% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Cigna, Christina Hendricks, PSV Eindhoven, Planet Fitness, Dog agility.

The average Bully Dog fan in United States is 35.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cigna, Christina Hendricks, PSV Eindhoven, with strongest over-indexing on Cigna (23.21× the country average). Demographically, the Bully Dog audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Bully Dog fans

Demographic split for Bully Dog audience in United States
MetricValue
Female47.9%
Male52.1%
Average age35.7
Estimated audience size465,182

Audience persona

The typical Bully Dog fan in United States is balanced, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for Cigna.

Top regions in United States

Top regions ranked by reach for Bully Dog in United States
RegionReachAffinity
Texas52,0081.3×
California48,8380.95×
Florida37,3821.19×
New York23,7900.92×
North Carolina17,9081.28×
Georgia17,7631.24×
Illinois17,2771.11×
Ohio15,0541.05×
Pennsylvania15,0210.96×
Michigan12,2181×
Tennessee11,8101.27×
Virginia11,1890.99×
Indiana10,6651.25×
New Jersey10,5860.89×
Arizona9,3270.98×
Louisiana9,0531.51×
Washington8,7150.93×
Missouri8,6911.16×
South Carolina8,5021.21×
Maryland8,3791.05×
Alabama8,2771.27×
Massachusetts7,9480.87×
Kentucky7,6801.32×
Oklahoma7,2531.4×
Colorado7,0830.97×
Wisconsin5,6490.81×
Arkansas5,4871.43×
Mississippi5,4301.42×
Minnesota5,1890.78×
Oregon4,6910.88×
Nevada4,4530.99×
Connecticut4,2580.91×
Kansas3,9341.07×
Utah3,6370.87×
Iowa3,5870.94×
New Mexico2,3841.02×
West Virginia2,3531.09×
Nebraska2,2150.95×
Idaho1,9040.82×
Hawaii1,5270.76×
New Hampshire1,4080.77×
Rhode Island1,2500.84×
Maine1,1120.67×
Delaware1,0810.84×
Washington, District of Columbia1,0070.72×
Montana9420.73×
South Dakota8230.77×
Alaska7570.76×
North Dakota7420.78×
Vermont4910.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bully Dog audience
BrandAffinityCategory
Cigna23.21×Business & Career
Christina Hendricks19.39×Movies & TV
PSV Eindhoven37.64×Sports
Planet Fitness3.68×Sports
Dog agility11×Pets & Animals
Disneyland Paris10.26×Travel & Leisure
Diaper bag5.22×Kids & Family
Fine-art photography5.68×Technology & Electronics
Kia Sportage13.78×Cars & Mobility
Discount Tire4×Shopping
FC Bayern Munich4.37×Sports
Massive open online course13.17×Business & Career
Clarinet5.8×Music & Radio
Travel photography4.06×Technology & Electronics
Bass guitar2.96×Music & Radio
Pet store3.16×Pets & Animals
Golf Channel3.4×Sports
Saxophone5.34×Music & Radio
Fly fishing3.86×Sports
Funko5.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bully Dog audience
TraitClusterScore
Pet OwnershipJOY4.33
LGBTQ+ IdentityOPEN2.41
Community OrientationOPEN1.77
Design AffinityPREMIUM1.61
TravellingTHRILL1.51
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Bully Dog
CountryShare
United States35.9%
Japan11.6%
United Kingdom5.6%

See Bully Dog audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Bully Dog have in United States?

Bully Dog has an estimated audience of 465,182 people in United States, concentrated in Texas and California.

What is the gender split and age of Bully Dog fans?

47.9% of Bully Dog fans are female, 52.1% are male, with an average age of 35.7 years.

Which brands do Bully Dog fans like most?

Bully Dog fans show strongest brand affinity for Cigna (23.21×), Christina Hendricks (19.39×), and PSV Eindhoven (37.64×) over the country average.

Where do Bully Dog fans live in United States?

Bully Dog fans in United States are most concentrated in Texas (reach 52,008), California (reach 48,838), and Florida (reach 37,382). These three regions account for the largest share of the active audience.

What other brands do Bully Dog fans also like?

Beyond Bully Dog itself, the audience over-indexes on Christina Hendricks (19.39×), PSV Eindhoven (37.64×), Planet Fitness (3.68×), and Dog agility (11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bully Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.