Rascasse Audience Intelligence

Bully Dog Audience in United States

A data profile of the people who buy, follow and care about Bully Dog in United States — modelled from more than twelve digital signal sources. Bully Dog has an estimated audience of 465,182 people in United States.

#58among Dog breed in United States#11709among Topic in United States#550in Pets & Animals

The average Bully Dog fan in United States is 35.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount Tire, Cigna, Dog agility, with strongest over-indexing on Discount Tire (10.62× the country average).

Demographically, the Bully Dog audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bully Dog fan in United States is balanced, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for Discount Tire.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bully Dog profile in United States.

Audience size
465K
in United States
Gender
47.9%♀
52.1% male
Age
35.7
average years
Country rank
#38222
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bully Dog fans

47.9% are female, 52.1% are male, average age 35.7.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Bully Dog audience in United States
MetricValue
Female47.9%
Male52.1%
Average age35.7
Estimated audience size465,182
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Bully Dog audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Bully Dog audience comes from United States.

Worldwide audience distribution share by country for Bully Dog
CountryShare
United States35.9%
Japan11.6%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bully Dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Bully Dog fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.74×
02Mississippi~6K1.69×
03Arkansas~6K1.52×
04Oklahoma~7K1.45×
05Alabama~9K1.34×
06Texas~50K1.33×
07Georgia~20K1.30×
08Kentucky~8K1.29×
09Tennessee~10K1.27×
10North Carolina~20K1.26×
11South Carolina~9K1.25×
12Indiana~10K1.21×
13Florida~40K1.16×
14Missouri~8K1.12×
15New Mexico~3K1.12×
16West Virginia~2K1.11×
17Kansas~4K1.07×
18Illinois~20K1.06×
19Ohio~10K1.03×
20Maryland~8K1.02×
21Nevada~5K1.01×
22Michigan~10K1.00×
23Arizona~9K0.97×
24Virginia~10K0.96×
25Nebraska~2K0.94×
26Iowa~4K0.92×
27California~50K0.91×
28Pennsylvania~10K0.91×
29Colorado~7K0.91×
30Delaware~1K0.91×
31Connecticut~4K0.90×
32Washington~8K0.87×
33Rhode Island~1K0.87×
34Idaho~2K0.86×
35Oregon~5K0.85×
36New York~20K0.84×
37Utah~4K0.84×
38New Jersey~10K0.83×
39Alaska<1K0.83×
40North Dakota<1K0.83×
41Massachusetts~7K0.81×
42South Dakota<1K0.81×
43Wisconsin~6K0.80×
44Hawaii~2K0.78×
45New Hampshire~1K0.77×
46Washington, District of Columbia~1K0.77×
47Montana<1K0.76×
48Minnesota~5K0.74×
49Maine~1K0.69×
50Vermont<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Bully Dog, United States
0.69×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bully Dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bully Dog audience
#·InterestCategoryAffinity×
01CignaBusiness & Career22.01×
02Massive open online courseBusiness & Career19.39×
03BodrumTravel & Leisure16.50×
04Dog agilityPets & Animals13.95×
05Goodyear Tire and Rubber CompanyCars & Mobility11.59×
06Discount TireShopping10.62×
07International educationBusiness & Career10.41×
08Disneyland ParisTravel & Leisure9.22×
09Cane CorsoFood & Beverages7.45×
10Antique carCars & Mobility5.74×
11Air pollutionHealth5.61×
12Auto showCars & Mobility5.58×
13Motorcycle accessoriesCars & Mobility5.26×
14Touring motorcycleCars & Mobility5.19×
15Fine-art photographyTechnology & Electronics4.87×
16Solar energyHome & Garden4.45×
17Broadway theatreTravel & Leisure3.70×
18Travel photographyTechnology & Electronics3.69×
19PetcoShopping3.19×
20Planet FitnessSports2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bully Dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bully Dog audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY5.14×
Community OrientationOPEN2.27×
PatriotismCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bully Dog audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Early Adopter MentalityPOWER0.67×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bully Dog have in United States?

Bully Dog has an estimated audience of 465,182 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bully Dog fans?

47.9% of Bully Dog fans are female, 52.1% are male, with an average age of 35.7 years.

03

Which brands do Bully Dog fans like most?

Bully Dog fans show strongest brand affinity for Discount Tire (10.62×), Cigna (22.01×), and Dog agility (13.95×) over the country average.

04

Where do Bully Dog fans live in United States?

Bully Dog fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bully Dog fans also like?

Beyond Bully Dog itself, the audience over-indexes on Cigna (22.01×), Dog agility (13.95×), Massive open online course (19.39×), and Solar energy (4.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Bully Dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bully Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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