Busch Gardens Audience in United States

Busch Gardens logo

Busch Gardens has an estimated audience of 5,402,226 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: Florida, Virginia, North Carolina. Top brand affinities: Khan Academy, Nashville (2012 TV series), Busch Gardens, Sprout (TV network), Full House.

The average Busch Gardens fan in United States is 40.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, North Carolina. Top brand affinities include Khan Academy, Nashville (2012 TV series), Busch Gardens, with strongest over-indexing on Khan Academy (14.17× the country average). Demographically, the Busch Gardens audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Busch Gardens fans

Demographic split for Busch Gardens audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size5,402,226

Audience persona

The typical Busch Gardens fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Busch Gardens in United States
RegionReachAffinity
Florida4,051,67011.41×
Virginia1,580,89212.01×
North Carolina500,5953.08×
Maryland267,1272.88×
Georgia161,1730.97×
New York158,2370.52×
Pennsylvania147,0010.81×
Texas106,7780.23×
New Jersey89,5840.65×
California88,9120.15×
Ohio71,5440.43×
Tennessee61,1490.56×
South Carolina60,2720.74×
Illinois58,5360.33×
Michigan53,4820.38×
Alabama52,7410.7×
Massachusetts47,6200.45×
West Virginia43,7831.74×
Indiana41,9060.42×
Washington, District of Columbia36,4302.24×
Louisiana33,8960.49×
Kentucky30,3270.45×
Connecticut28,9590.53×
Missouri25,8140.3×
Mississippi24,6490.55×
Washington22,3400.21×
Wisconsin22,2200.27×
Arizona21,9020.2×
Colorado21,3770.25×
Minnesota20,9040.27×
Delaware17,2471.16×
Oklahoma16,2520.27×
Iowa13,1630.3×
Arkansas13,1490.3×
Utah11,7120.24×
New Hampshire11,6570.55×
Nevada10,5030.2×
Maine10,4270.54×
Oregon10,0160.16×
Kansas9,7040.23×
Rhode Island8,7400.51×
Nebraska5,9370.22×
New Mexico4,8910.18×
Idaho4,8300.18×
Hawaii4,5460.2×
North Dakota4,0240.36×
Vermont3,5860.38×
South Dakota3,0870.25×
Alaska2,8790.25×
Montana2,4690.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Busch Gardens audience
BrandAffinityCategory
Khan Academy14.17×Business & Career
Nashville (2012 TV series)22.93×Movies & TV
Busch Gardens34.6×Travel & Leisure
Sprout (TV network)24.37×Movies & TV
Full House19.01×Movies & TV
Mom (TV series)18.07×Movies & TV
The Gilded Age5.66×Movies & TV
All in the Family23.81×Movies & TV
Once Upon a Time (TV series)16.87×Movies & TV
CBBC (TV channel)35.47×Movies & TV
YTV (TV channel)36.14×Movies & TV
How I Met Your Mother14.25×Movies & TV
Rango (2011 film)22.91×Movies & TV
Fox Kids21.49×Kids & Family
Zomato19.79×Food & Beverages
SeaWorld Orlando10.85×Travel & Leisure
Psy36.14×Music & Radio
BabyTV31.13×Kids & Family
Little House on the Prairie (TV series)14×Movies & TV
Universal Studios Hollywood9.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Busch Gardens audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.14
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Busch Gardens
CountryShare
United States93.6%
United Kingdom2.0%
Brazil1.4%

See Busch Gardens audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Busch Gardens have in United States?

Busch Gardens has an estimated audience of 5,402,226 people in United States, concentrated in Florida and Virginia.

What is the gender split and age of Busch Gardens fans?

53.9% of Busch Gardens fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do Busch Gardens fans like most?

Busch Gardens fans show strongest brand affinity for Khan Academy (14.17×), Nashville (2012 TV series) (22.93×), and Busch Gardens (34.6×) over the country average.

Where do Busch Gardens fans live in United States?

Busch Gardens fans in United States are most concentrated in Florida (reach 4,051,670), Virginia (reach 1,580,892), and North Carolina (reach 500,595). These three regions account for the largest share of the active audience.

What other brands do Busch Gardens fans also like?

Beyond Busch Gardens itself, the audience over-indexes on Nashville (2012 TV series) (22.93×), Busch Gardens (34.6×), Sprout (TV network) (24.37×), and Full House (19.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Busch Gardens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.