Business intelligence tools Audience in United States

Business intelligence tools has an estimated audience of 262,624 people in United States. 44.3% are female, 55.7% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: TensorFlow, Kaggle, MongoDB, Indeed.com, Business intelligence.

The average Business intelligence tools fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include TensorFlow, Kaggle, MongoDB, with strongest over-indexing on TensorFlow (140.05× the country average). Demographically, the Business intelligence tools audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Business intelligence tools fans

Demographic split for Business intelligence tools audience in United States
MetricValue
Female44.3%
Male55.7%
Average age36.3
Estimated audience size262,624

Audience persona

The typical Business intelligence tools fan in United States is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for TensorFlow.

Top regions in United States

Top regions ranked by reach for Business intelligence tools in United States
RegionReachAffinity
California39,9321.38×
New York29,5402.01×
Texas27,0151.2×
Florida15,8660.89×
Illinois13,1891.51×
Georgia11,5151.42×
North Carolina10,2341.3×
Virginia9,6701.51×
New Jersey9,5691.43×
Pennsylvania9,4961.07×
Massachusetts8,3951.62×
Washington7,0521.34×
Ohio6,8800.85×
Colorado6,7061.62×
Michigan6,1200.89×
Maryland6,0101.33×
Tennessee4,9420.94×
Arizona4,7690.89×
Indiana3,8180.8×
Missouri3,7970.9×
Minnesota3,5790.95×
Oregon3,1761.05×
South Carolina3,1420.8×
Utah3,0691.3×
Wisconsin2,8390.72×
Connecticut2,7591.05×
Washington, District of Columbia2,3372.96×
Kentucky2,2750.69×
Alabama2,2390.61×
Kansas2,2351.08×
Oklahoma2,2330.77×
Louisiana2,1650.64×
Nevada1,8470.73×
Arkansas1,4820.69×
Iowa1,3710.63×
Mississippi1,2630.58×
Nebraska1,0510.8×
New Mexico8960.68×
Hawaii8210.73×
New Hampshire7670.74×
Idaho7560.57×
Rhode Island6810.81×
Delaware6100.84×
West Virginia5960.49×
Maine5920.63×
Alaska4460.79×
Montana4210.58×
South Dakota4160.68×
North Dakota4050.75×
Vermont3790.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business intelligence tools audience
BrandAffinityCategory
TensorFlow140.05×Technology & Electronics
Kaggle83.61×Technology & Electronics
MongoDB57.93×Technology & Electronics
Indeed.com4.84×Business & Career
Business intelligence20×Business & Career
Planet Fitness4.29×Sports
Robert Redford6.88×Movies & TV
Dustin Hoffman20×Movies & TV
United States national football team15.79×Sports
Data visualization20×Technology & Electronics
Massive open online course18.28×Business & Career
Web server7.48×Technology & Electronics
Gene Hackman42.46×Movies & TV
Business analytics16.2×Technology & Electronics
Motivational speaking5.42×Business & Career
Dropbox (service)8.76×Technology & Electronics
Diaper bag5.27×Kids & Family
Christopher Walken12.91×Movies & TV
Germany national football team20×Sports
LinkedIn2.86×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business intelligence tools audience
TraitClusterScore
Need for SecurityCONSERVATISM5.29
Risk AppetiteTHRILL2.15
Career OrientationPOWER2.03
Early Adopter MentalityPOWER1.83
Family OrientationCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Business intelligence tools
CountryShare
United States15.8%
India12.0%
Brazil9.5%

See Business intelligence tools audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Business intelligence tools have in United States?

Business intelligence tools has an estimated audience of 262,624 people in United States, concentrated in California and New York.

What is the gender split and age of Business intelligence tools fans?

44.3% of Business intelligence tools fans are female, 55.7% are male, with an average age of 36.3 years.

Which brands do Business intelligence tools fans like most?

Business intelligence tools fans show strongest brand affinity for TensorFlow (140.05×), Kaggle (83.61×), and MongoDB (57.93×) over the country average.

Where do Business intelligence tools fans live in United States?

Business intelligence tools fans in United States are most concentrated in California (reach 39,932), New York (reach 29,540), and Texas (reach 27,015). These three regions account for the largest share of the active audience.

What other brands do Business intelligence tools fans also like?

Beyond Business intelligence tools itself, the audience over-indexes on Kaggle (83.61×), MongoDB (57.93×), Indeed.com (4.84×), and Business intelligence (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business intelligence tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.