Rascasse Audience Intelligence

Business intelligence tools Audience in United States

A data profile of the people who buy, follow and care about Business intelligence tools in United States — modelled from more than twelve digital signal sources. Business intelligence tools has an estimated audience of 262,624 people in United States.

#49among Tech trend in United States#14020among Topic in United States#1291in Technology & Electronics

The average Business intelligence tools fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kaggle, TensorFlow, Web server, with strongest over-indexing on Kaggle (83.35× the country average).

Demographically, the Business intelligence tools audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business intelligence tools fan in United States is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for Kaggle.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business intelligence tools profile in United States.

Audience size
263K
in United States
Gender
44.3%♀
55.7% male
Age
36.3
average years
Country rank
#51624
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business intelligence tools fans

44.3% are female, 55.7% are male, average age 36.3.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Business intelligence tools audience in United States
MetricValue
Female44.3%
Male55.7%
Average age36.3
Estimated audience size262,624
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Business intelligence tools audience in United States
Age bracketShare%
16-1918%
20-2930%
30-3924%
40-4916%
50+12%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Business intelligence tools audience comes from United States.

Worldwide audience distribution share by country for Business intelligence tools
CountryShare
United States15.8%
India12.0%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business intelligence tools audience in United States is strongest.

Fig. 05

Top regions by affinity

Business intelligence tools fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.15×
02New York~20K1.58×
03Colorado~6K1.51×
04Virginia~10K1.49×
05Illinois~10K1.46×
06Massachusetts~7K1.38×
07New Jersey~9K1.30×
08Georgia~10K1.27×
09California~40K1.24×
10Maryland~5K1.21×
11Washington~6K1.19×
12Texas~30K1.17×
13Utah~3K1.17×
14North Carolina~9K1.16×
15Connecticut~3K1.04×
16Oregon~3K1.03×
17Pennsylvania~9K1.01×
18Tennessee~5K1.01×
19Kansas~2K1.01×
20Minnesota~4K1.00×
21Missouri~4K0.99×
22Ohio~8K0.97×
23Arkansas~2K0.96×
24Nebraska~1K0.96×
25New Hampshire<1K0.96×
26Vermont<1K0.96×
27Florida~20K0.95×
28Rhode Island<1K0.95×
29Delaware<1K0.95×
30Alaska<1K0.94×
31Michigan~6K0.93×
32Indiana~4K0.93×
33Idaho~1K0.93×
34North Dakota<1K0.93×
35Arizona~5K0.92×
36Kentucky~3K0.92×
37South Dakota<1K0.92×
38Iowa~2K0.90×
39Montana<1K0.90×
40Wisconsin~4K0.89×
41Maine<1K0.89×
42Hawaii<1K0.88×
43South Carolina~3K0.87×
44Oklahoma~3K0.87×
45West Virginia~1K0.85×
46Alabama~3K0.84×
47New Mexico~1K0.84×
48Nevada~2K0.83×
49Mississippi~2K0.83×
50Louisiana~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Business intelligence tools, United States
0.80×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business intelligence tools audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business intelligence tools audience
#·InterestCategoryAffinity×
01TensorFlowTechnology & Electronics123.52×
02KaggleTechnology & Electronics83.35×
03MongoDBTechnology & Electronics47.95×
04Amazon Web ServicesTechnology & Electronics20.00×
05Business intelligenceBusiness & Career20.00×
06Massive open online courseBusiness & Career20.00×
07Data visualizationTechnology & Electronics20.00×
08Microsoft AzureTechnology & Electronics20.00×
09Germany national football teamSports20.00×
10Faye DunawayMovies & TV20.00×
11Data scienceBusiness & Career19.28×
12FIFA Club World CupSports15.63×
13Dustin HoffmanMovies & TV14.69×
14Web serverTechnology & Electronics13.44×
15Dropbox (service)Technology & Electronics12.22×
16StatisticsBusiness & Career8.68×
17Robert RedfordMovies & TV6.72×
18LinkedInInternet & Social Media6.17×
19InnovationBusiness & Career5.65×
20Planet FitnessSports2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business intelligence tools audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business intelligence tools audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.37×
Family OrientationCONSERVATISM2.32×
Career OrientationPOWER2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business intelligence tools audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
ExtroversionTHRILL0.70×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business intelligence tools have in United States?

Business intelligence tools has an estimated audience of 262,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business intelligence tools fans?

44.3% of Business intelligence tools fans are female, 55.7% are male, with an average age of 36.3 years.

03

Which brands do Business intelligence tools fans like most?

Business intelligence tools fans show strongest brand affinity for Kaggle (83.35×), TensorFlow (123.52×), and Web server (13.44×) over the country average.

04

Where do Business intelligence tools fans live in United States?

Business intelligence tools fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Business intelligence tools fans also like?

Beyond Business intelligence tools itself, the audience over-indexes on TensorFlow (123.52×), Web server (13.44×), Data science (19.28×), and MongoDB (47.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Business intelligence tools audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business intelligence tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →