Butternut squash Audience in United States

Butternut squash logo

Butternut squash has an estimated audience of 626,534 people in United States. 82.2% are female, 17.8% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Historic site, Collectable, Goop, Governor of Michigan.

The average Butternut squash fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Historic site, Collectable, with strongest over-indexing on Regional styles of Mexican music (6.28× the country average). Demographically, the Butternut squash audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Butternut squash fans

Demographic split for Butternut squash audience in United States
MetricValue
Female82.2%
Male17.8%
Average age41.1
Estimated audience size626,534

Audience persona

The typical Butternut squash fan in United States is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Butternut squash in United States
RegionReachAffinity
California68,1720.99×
Texas47,0010.87×
New York39,2721.12×
Florida38,7530.91×
Michigan20,0341.22×
Pennsylvania19,7270.94×
Illinois18,7290.9×
North Carolina17,6170.93×
Georgia17,5470.91×
Ohio16,8920.88×
New Jersey15,8440.99×
Massachusetts15,2361.23×
Washington14,5001.15×
Virginia14,3730.94×
Minnesota13,1761.47×
Wisconsin12,4101.32×
Tennessee10,5830.84×
Indiana10,0420.88×
Arizona9,9070.77×
Maryland9,7530.91×
Colorado9,5370.97×
Oregon8,4101.17×
South Carolina8,0120.85×
Connecticut7,8461.25×
Missouri7,7880.77×
Alabama6,7930.78×
Kentucky6,4020.82×
Utah6,0671.08×
Iowa5,8411.13×
Louisiana5,8070.72×
Oklahoma5,3130.76×
Nevada4,3880.72×
Arkansas4,2580.82×
Maine4,0171.79×
Kansas3,9730.8×
Mississippi3,8880.75×
Idaho3,7601.2×
New Hampshire3,3691.36×
Nebraska2,9120.93×
New Mexico2,7020.86×
West Virginia2,4330.83×
Montana2,1131.22×
Rhode Island2,0471.03×
Hawaii1,8650.69×
Washington, District of Columbia1,7800.95×
Vermont1,7541.59×
South Dakota1,7021.18×
North Dakota1,6471.28×
Delaware1,2580.73×
Alaska1,1520.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butternut squash audience
BrandAffinityCategory
Regional styles of Mexican music6.28×Music & Radio
Historic site4.42×Arts & Culture
Collectable1.6×Kids & Family
Goop5.11×Internet & Social Media
Governor of Michigan6.26×Politics & Society
Bank account2.08×Business & Career
Fairy godmother5.97×Literature
Natural rubber1.55×Cars & Mobility
Nationality1.52×Politics & Society
Elsword11.38×Games
Mathcore5.52×Music & Radio
Grinch2.67×Movies & TV
headspace6.18×Health
Wok4.32×Food & Beverages
Hibachi5.03×Food & Beverages
Vocal harmony2.86×Music & Radio
Google Home4.04×Technology & Electronics
Kansas1.54×Travel & Leisure
Cherish (group)6.27×Music & Radio
Grace Slick4.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butternut squash audience
TraitClusterScore
Healthy LifestyleBALANCE1.64
SustainabilityBALANCE1.56
Urban LifestyleOPEN1.56
IndulgenceJOY1.46
Design AffinityPREMIUM1.45
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Butternut squash
CountryShare
United States31.4%
United Kingdom25.8%
Canada6.0%

See Butternut squash audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Butternut squash have in United States?

Butternut squash has an estimated audience of 626,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Butternut squash fans?

82.2% of Butternut squash fans are female, 17.8% are male, with an average age of 41.1 years.

Which brands do Butternut squash fans like most?

Butternut squash fans show strongest brand affinity for Regional styles of Mexican music (6.28×), Historic site (4.42×), and Collectable (1.6×) over the country average.

Where do Butternut squash fans live in United States?

Butternut squash fans in United States are most concentrated in California (reach 68,172), Texas (reach 47,001), and New York (reach 39,272). These three regions account for the largest share of the active audience.

What other brands do Butternut squash fans also like?

Beyond Butternut squash itself, the audience over-indexes on Historic site (4.42×), Collectable (1.6×), Goop (5.11×), and Governor of Michigan (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butternut squash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.