Bybit Audience in United States
Bybit has an estimated audience of 286,996 people in United States. 29.4% are female, 70.6% are male, average age 35.7. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, NBC10 Philadelphia, Vocal harmony, Preta Gil, Governor of Michigan.
The average Bybit fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, NBC10 Philadelphia, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bybit audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Bybit fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 35.7 |
| Estimated audience size | 286,996 |
Audience persona
The typical Bybit fan in United States is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,433 | 2.17× |
| New York | 34,913 | 2.18× |
| Florida | 33,791 | 1.74× |
| Texas | 33,260 | 1.35× |
| Illinois | 12,169 | 1.27× |
| New Jersey | 11,952 | 1.64× |
| Virginia | 10,241 | 1.46× |
| Georgia | 10,198 | 1.15× |
| Washington | 9,982 | 1.73× |
| Pennsylvania | 8,424 | 0.87× |
| North Carolina | 7,241 | 0.84× |
| Ohio | 6,931 | 0.78× |
| Massachusetts | 6,710 | 1.19× |
| Oregon | 5,408 | 1.64× |
| Colorado | 5,094 | 1.13× |
| Arizona | 4,682 | 0.8× |
| Maryland | 4,537 | 0.92× |
| Tennessee | 4,452 | 0.77× |
| Michigan | 4,250 | 0.57× |
| Nevada | 3,962 | 1.43× |
| Missouri | 3,809 | 0.82× |
| Indiana | 3,735 | 0.71× |
| South Carolina | 3,391 | 0.79× |
| Kansas | 3,035 | 1.34× |
| Minnesota | 3,020 | 0.73× |
| Connecticut | 2,998 | 1.04× |
| Washington, District of Columbia | 2,980 | 3.45× |
| Utah | 2,838 | 1.1× |
| Wisconsin | 2,719 | 0.63× |
| Louisiana | 2,477 | 0.67× |
| Oklahoma | 2,348 | 0.74× |
| Kentucky | 2,287 | 0.64× |
| Alabama | 2,122 | 0.53× |
| Arkansas | 1,538 | 0.65× |
| Iowa | 1,528 | 0.65× |
| Hawaii | 1,409 | 1.14× |
| Mississippi | 1,370 | 0.58× |
| Idaho | 1,143 | 0.79× |
| Nebraska | 1,011 | 0.7× |
| New Mexico | 926 | 0.64× |
| New Hampshire | 844 | 0.75× |
| West Virginia | 726 | 0.54× |
| Maine | 668 | 0.65× |
| Rhode Island | 663 | 0.73× |
| Montana | 552 | 0.69× |
| Delaware | 523 | 0.66× |
| Alaska | 374 | 0.61× |
| South Dakota | 361 | 0.54× |
| North Dakota | 358 | 0.61× |
| Wyoming | 303 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| NBC10 Philadelphia | 20× | Movies & TV |
| Vocal harmony | 6.87× | Music & Radio |
| Preta Gil | 29.11× | Music & Radio |
| Governor of Michigan | 9.97× | Politics & Society |
| Grinch | 4.78× | Movies & TV |
| Home construction | 1.59× | Home & Garden |
| Natural rubber | 2.27× | Cars & Mobility |
| Bank account | 2.54× | Business & Career |
| Wok | 6.58× | Food & Beverages |
| Hipster | 8.98× | Politics & Society |
| Tipsy Elves | 8.87× | Shopping |
| Goop | 4.73× | Internet & Social Media |
| Jesse Plemons | 2.99× | Movies & TV |
| Mangaka | 3.64× | Literature |
| Hammock camping | 6.08× | Travel & Leisure |
| Home equity | 1.66× | Home & Garden |
| Hibachi | 5.72× | Food & Beverages |
| El Paso County, Colorado | 9.26× | Travel & Leisure |
| Jaws | 3.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.69 |
| Early Adopter Mentality | POWER | 1.83 |
| Luxury Orientation | PREMIUM | 1.69 |
| Need for Security | CONSERVATISM | 1.56 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 21.1% |
| Japan | 9.0% |
| Ukraine | 5.9% |
See Bybit audiences in other countries
More Broker / Crypto audiences in United States
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Frequently asked questions
How many fans does Bybit have in United States?
Bybit has an estimated audience of 286,996 people in United States, concentrated in California and New York.
What is the gender split and age of Bybit fans?
29.4% of Bybit fans are female, 70.6% are male, with an average age of 35.7 years.
Which brands do Bybit fans like most?
Bybit fans show strongest brand affinity for Keene, New Hampshire (675×), NBC10 Philadelphia (20×), and Vocal harmony (6.87×) over the country average.
Where do Bybit fans live in United States?
Bybit fans in United States are most concentrated in California (reach 68,433), New York (reach 34,913), and Florida (reach 33,791). These three regions account for the largest share of the active audience.
What other brands do Bybit fans also like?
Beyond Bybit itself, the audience over-indexes on NBC10 Philadelphia (20×), Vocal harmony (6.87×), Preta Gil (29.11×), and Governor of Michigan (9.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bybit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.