Rascasse Audience Intelligence

Bybit Target Market in United States

A data profile of the people who buy, follow and care about Bybit in United States — modelled from more than twelve digital signal sources. Bybit has an estimated audience of 251,610 people in United States.

#9among Broker / Crypto in United States#5479among Brand in United States#3213in Business & Career

The average Bybit fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Litecoin, Coinbase, Cryptocurrency, with strongest over-indexing on Litecoin (50.63× the country average).

Demographically, the Bybit audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bybit fan in United States is more male, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Litecoin.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bybit profile in United States.

Audience size
252K
in United States
Gender
28.1%♀
71.9% male
Age
34.0
average years
Country rank
#52675
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bybit

28.1% are female, 71.9% are male, average age 34.0.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Bybit audience in United States
MetricValue
Female28.1%
Male71.9%
Average age34.0
Estimated audience size251,610
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Bybit audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Bybit audience comes from United States.

Worldwide audience distribution share by country for Bybit
CountryShare
China25.2%
Japan8.9%
Ukraine5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bybit audience in United States is strongest.

Fig. 05

Top regions by affinity

Bybit customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.17×
02California~70K2.27×
03New York~30K1.98×
04Washington~9K1.68×
05Florida~30K1.64×
06Oregon~5K1.62×
07New Jersey~10K1.57×
08Nevada~4K1.51×
09Kansas~3K1.46×
10Virginia~9K1.36×
11Texas~30K1.22×
12Illinois~10K1.18×
13Utah~3K1.18×
14Hawaii~1K1.12×
15Georgia~9K1.11×
16Massachusetts~6K1.11×
17Colorado~5K1.07×
18Connecticut~3K0.99×
19Maryland~4K0.92×
20Arizona~5K0.90×
21Alaska<1K0.89×
22Idaho~1K0.86×
23North Dakota<1K0.85×
24Pennsylvania~8K0.84×
25Missouri~4K0.83×
26New Hampshire<1K0.83×
27Montana<1K0.83×
28North Carolina~7K0.82×
29Louisiana~3K0.82×
30Rhode Island<1K0.82×
31South Dakota<1K0.82×
32Vermont<1K0.82×
33Delaware<1K0.81×
34Tennessee~4K0.80×
35South Carolina~3K0.80×
36Oklahoma~2K0.79×
37Nebraska~1K0.78×
38Maine<1K0.78×
39West Virginia~1K0.77×
40Ohio~6K0.76×
41New Mexico~1K0.76×
42Arkansas~2K0.75×
43Minnesota~3K0.74×
44Mississippi~2K0.74×
45Iowa~2K0.73×
46Indiana~4K0.72×
47Kentucky~2K0.70×
48Wisconsin~3K0.67×
49Alabama~3K0.66×
50Michigan~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Bybit, United States
0.63×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bybit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bybit audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career50.63×
02EthereumBusiness & Career21.65×
03Smart CommunicationsTechnology & Electronics20.00×
04Jerry Lee LewisMusic & Radio20.00×
05Gold as an investmentBusiness & Career17.59×
06CryptocurrencyTechnology & Electronics16.34×
07Forex Online TradingBusiness & Career12.85×
08Data visualizationTechnology & Electronics12.82×
09CoinbaseBusiness & Career11.87×
10Business intelligenceBusiness & Career11.71×
11BitcoinBusiness & Career10.63×
12Derivative (finance)Business & Career7.50×
13The Motley FoolBusiness & Career5.20×
14Data scienceBusiness & Career5.14×
15LinuxTechnology & Electronics3.90×
16InnovationBusiness & Career2.90×
17Financial servicesBusiness & Career2.36×
18PowerballGames1.73×
19Planet FitnessSports1.58×
20Wells FargoBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bybit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bybit audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.02×
Need for SecurityCONSERVATISM2.02×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bybit audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
ExtroversionTHRILL0.82×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bybit's target market in United States?

Bybit's target market in United States covers an estimated 251,610 people, concentrated in California and Florida.

02

What is the gender split and age of Bybit customers?

28.1% of the Bybit audience are female, 71.9% are male, with an average age of 34.0 years.

03

Which brands do Bybit fans like most?

Bybit fans show strongest brand affinity for Litecoin (50.63×), Coinbase (11.87×), and Cryptocurrency (16.34×) over the country average.

04

Where do Bybit fans live in United States?

Bybit fans in United States are most concentrated in California (reach ~70K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bybit fans also like?

Beyond Bybit itself, the audience over-indexes on Coinbase (11.87×), Cryptocurrency (16.34×), Smart Communications (20×), and Ethereum (21.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See Bybit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bybit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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