Cabelos Audience in United States

Cabelos has an estimated audience of 463,423 people in United States. 58.8% are female, 41.2% are male, average age 31.3. Top regions: Texas, California, Florida. Top brand affinities: Kérastase, Eucerin, Wella, Bachelor of Business Administration, Avène.

The average Cabelos fan in United States is 31.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kérastase, Eucerin, Wella, with strongest over-indexing on Kérastase (46.15× the country average). Demographically, the Cabelos audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Cabelos fans

Demographic split for Cabelos audience in United States
MetricValue
Female58.8%
Male41.2%
Average age31.3
Estimated audience size463,423

Audience persona

The typical Cabelos fan in United States is more female, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Kérastase.

Top regions in United States

Top regions ranked by reach for Cabelos in United States
RegionReachAffinity
Texas37,9200.95×
California29,8870.59×
Florida27,3880.87×
Louisiana21,1133.53×
Massachusetts19,3302.12×
Pennsylvania15,4550.99×
New York14,0800.54×
Illinois13,8370.9×
Ohio11,3460.79×
Virginia11,2431×
Washington10,8581.17×
Georgia9,5800.67×
North Carolina9,5350.68×
New Jersey8,7050.74×
South Carolina7,3811.06×
Indiana7,1910.85×
Colorado7,0430.96×
Michigan6,8750.57×
Arizona6,4680.68×
Kentucky6,1211.05×
Wisconsin5,0070.72×
Missouri4,7720.64×
Oklahoma4,5510.88×
Connecticut4,4130.95×
Maryland4,3630.55×
Alabama4,3350.67×
Oregon4,3260.81×
Tennessee4,2680.46×
West Virginia3,8921.8×
Utah3,3950.82×
Minnesota3,3820.51×
Nevada3,1140.69×
Kansas3,0620.84×
Arkansas2,7920.73×
Idaho2,5291.09×
Iowa2,4010.63×
Mississippi2,2700.59×
Nebraska2,0930.9×
New Mexico1,9670.85×
Alaska1,8701.89×
Maine1,8341.1×
Hawaii1,6530.83×
Montana1,6301.27×
South Dakota1,4851.39×
North Dakota1,4461.52×
New Hampshire1,4250.78×
Wyoming1,3992.04×
Rhode Island1,3760.93×
Vermont1,3541.66×
Delaware1,3351.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cabelos audience
BrandAffinityCategory
Kérastase46.15×Beauty & Wellness
Eucerin37.77×Beauty & Wellness
Wella30.39×Beauty & Wellness
Bachelor of Business Administration46.15×Business & Career
Avène26.46×Beauty & Wellness
Kia Sportage20×Cars & Mobility
Autism Awareness8.81×Health
Afro-textured hair9.86×Beauty & Wellness
Google Maps3.61×Internet & Social Media
Indeed.com3.62×Business & Career
Diabetes mellitus awareness5.8×Health
Caudalie18.19×Beauty & Wellness
Personal care3.58×Health
Orange14.07×Technology & Electronics
Colcci113.64×Fashion & Accessoires
Houston Astros6.42×Sports
Long hair4.8×Beauty & Wellness
Do it yourself (DIY)2.39×Home & Garden
Anti-aging cream4.89×Beauty & Wellness
Hair straightening4.25×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cabelos audience
TraitClusterScore
MindfulnessBALANCE3.73
Luxury OrientationPREMIUM2.33
LGBTQ+ IdentityOPEN2.27
Pet OwnershipJOY1.67
IndulgenceJOY1.65
Early Adopter MentalityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Cabelos
CountryShare
Brazil65.1%
United States12.0%
Italy2.7%

See Cabelos audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Cabelos have in United States?

Cabelos has an estimated audience of 463,423 people in United States, concentrated in Texas and California.

What is the gender split and age of Cabelos fans?

58.8% of Cabelos fans are female, 41.2% are male, with an average age of 31.3 years.

Which brands do Cabelos fans like most?

Cabelos fans show strongest brand affinity for Kérastase (46.15×), Eucerin (37.77×), and Wella (30.39×) over the country average.

Where do Cabelos fans live in United States?

Cabelos fans in United States are most concentrated in Texas (reach 37,920), California (reach 29,887), and Florida (reach 27,388). These three regions account for the largest share of the active audience.

What other brands do Cabelos fans also like?

Beyond Cabelos itself, the audience over-indexes on Eucerin (37.77×), Wella (30.39×), Bachelor of Business Administration (46.15×), and Avène (26.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cabelos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.