Rascasse Audience Intelligence

Cabelos Audience in United States

A data profile of the people who buy, follow and care about Cabelos in United States — modelled from more than twelve digital signal sources. Cabelos has an estimated audience of 463,423 people in United States.

#38among Hair in United States#11721among Topic in United States#419in Beauty & Wellness

The average Cabelos fan in United States is 31.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kérastase, Eucerin, Avène, with strongest over-indexing on Kérastase (57.67× the country average).

Demographically, the Cabelos audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cabelos fan in United States is more female, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Kérastase.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cabelos profile in United States.

Audience size
463K
in United States
Gender
58.8%♀
41.2% male
Age
31.3
average years
Country rank
#38301
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cabelos fans

58.8% are female, 41.2% are male, average age 31.3.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Cabelos audience in United States
MetricValue
Female58.8%
Male41.2%
Average age31.3
Estimated audience size463,423
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Cabelos audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3918%
40-4914%
50+5%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Cabelos audience comes from United States.

Worldwide audience distribution share by country for Cabelos
CountryShare
Brazil65.1%
United States12.0%
Italy2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cabelos audience in United States is strongest.

Fig. 05

Top regions by affinity

Cabelos fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K3.71×
02Massachusetts~10K1.40×
03West Virginia~3K1.16×
04Alaska~1K1.16×
05South Dakota~1K1.05×
06Idaho~2K1.04×
07Maine~2K1.04×
08Montana~1K1.04×
09Delaware~1K1.04×
10Vermont<1K1.04×
11Connecticut~5K1.02×
12North Dakota<1K1.02×
13Rhode Island~1K1.01×
14New Hampshire~2K1.00×
15Washington~9K0.99×
16Kentucky~6K0.99×
17Pennsylvania~20K0.98×
18Virginia~10K0.98×
19Nebraska~2K0.98×
20New Mexico~2K0.98×
21Hawaii~2K0.98×
22Mississippi~4K0.97×
23Arkansas~4K0.97×
24Kansas~4K0.97×
25Washington, District of Columbia~1K0.97×
26South Carolina~7K0.96×
27Oklahoma~5K0.95×
28Iowa~4K0.95×
29Utah~4K0.94×
30Indiana~8K0.93×
31Colorado~7K0.93×
32Alabama~6K0.93×
33Nevada~4K0.93×
34Oregon~5K0.92×
35Wisconsin~6K0.91×
36Missouri~7K0.90×
37Minnesota~6K0.89×
38Ohio~10K0.88×
39Tennessee~8K0.88×
40Maryland~7K0.88×
41Illinois~10K0.87×
42Arizona~8K0.87×
43Michigan~10K0.86×
44New Jersey~10K0.86×
45Texas~30K0.84×
46Georgia~10K0.84×
47North Carolina~10K0.84×
48Florida~30K0.81×
49New York~20K0.80×
50California~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Cabelos, United States
0.63×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cabelos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cabelos audience
#·InterestCategoryAffinity×
01ColcciFashion & Accessoires123.32×
02mulheresMovies & TV66.55×
03KérastaseBeauty & Wellness57.67×
04EucerinBeauty & Wellness45.96×
05AvèneBeauty & Wellness28.34×
06WellaBeauty & Wellness26.74×
07CaudalieBeauty & Wellness15.59×
08Freddie FreemanSports14.97×
09OrangeTechnology & Electronics13.32×
10SkinCeuticalsBeauty & Wellness12.12×
11NeutrogenaBeauty & Wellness11.53×
12Afro-textured hairBeauty & Wellness9.73×
13BB creamBeauty & Wellness8.35×
14Long hairBeauty & Wellness5.52×
15Hair straighteningBeauty & Wellness5.48×
16MoisturizerHome & Garden4.41×
17Bath and BodyworksShopping4.15×
18Lace wigBeauty & Wellness3.48×
19Personal careHealth2.75×
20Google DriveTechnology & Electronics2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cabelos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cabelos audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.28×
IndulgenceJOY2.30×
Luxury OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cabelos audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
IndividualismJOY0.92×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cabelos have in United States?

Cabelos has an estimated audience of 463,423 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cabelos fans?

58.8% of Cabelos fans are female, 41.2% are male, with an average age of 31.3 years.

03

Which brands do Cabelos fans like most?

Cabelos fans show strongest brand affinity for Kérastase (57.67×), Eucerin (45.96×), and Avène (28.34×) over the country average.

04

Where do Cabelos fans live in United States?

Cabelos fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cabelos fans also like?

Beyond Cabelos itself, the audience over-indexes on Eucerin (45.96×), Avène (28.34×), Wella (26.74×), and Afro-textured hair (9.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cabelos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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