Camp Chef Audience in United States

Camp Chef logo

Camp Chef has an estimated audience of 388,756 people in United States. 27.2% are female, 72.8% are male, average age 42.1. Top regions: California, Texas, Utah. Top brand affinities: Governor of Michigan, Wok, Israel, Keeper (password manager), El Paso County, Colorado.

The average Camp Chef fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Governor of Michigan, Wok, Israel, with strongest over-indexing on Governor of Michigan (11.85× the country average). Demographically, the Camp Chef audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Camp Chef fans

Demographic split for Camp Chef audience in United States
MetricValue
Female27.2%
Male72.8%
Average age42.1
Estimated audience size388,756

Audience persona

The typical Camp Chef fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Camp Chef in United States
RegionReachAffinity
California33,6640.79×
Texas20,8570.62×
Utah17,9385.15×
Florida11,4940.44×
Washington10,3461.33×
Colorado8,3001.35×
Arizona8,0681.02×
North Carolina7,7240.66×
Idaho7,6823.94×
New York7,5530.35×
Pennsylvania7,4810.57×
Michigan7,3560.72×
Ohio7,2510.61×
Minnesota6,8861.24×
Oregon6,7711.52×
Illinois6,7040.52×
Georgia6,1420.51×
Missouri5,7980.93×
Tennessee5,7560.74×
Virginia5,5780.59×
Wisconsin5,0580.86×
Indiana4,8690.69×
South Carolina4,0040.68×
Louisiana3,9010.78×
Alabama3,6950.68×
Montana3,3723.13×
Massachusetts3,3550.44×
Nevada3,3390.89×
Oklahoma3,2680.76×
Iowa3,1700.99×
New Jersey3,1270.32×
Kentucky3,0990.64×
Maryland2,9750.45×
Kansas2,9730.97×
Arkansas2,7170.85×
New Mexico1,9931.02×
Mississippi1,8340.57×
Nebraska1,7520.9×
Wyoming1,7112.97×
Connecticut1,7100.44×
Maine1,2430.89×
South Dakota1,1781.31×
New Hampshire1,1420.75×
West Virginia1,0750.59×
Alaska1,0521.26×
North Dakota1,0051.26×
Hawaii6860.41×
Vermont5420.79×
Rhode Island5400.44×
Delaware4790.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Camp Chef audience
BrandAffinityCategory
Governor of Michigan11.85×Politics & Society
Wok8.47×Food & Beverages
Israel2.57×Travel & Leisure
Keeper (password manager)7.71×Technology & Electronics
El Paso County, Colorado14.79×Travel & Leisure
3D printing2.65×Technology & Electronics
Pillow2.17×Home & Garden
Cherish (group)10.92×Music & Radio
Nebraska Cornhuskers football3.5×Sports
Goop5.05×Internet & Social Media
Urban Outfitters1.74×Shopping
Unique Gifts2.19×Shopping
Home equity1.76×Home & Garden
Hipster8.47×Politics & Society
Pro-Ject3.1×Music & Radio
edureka26.67×Business & Career
Grace Slick6.29×Music & Radio
Sailor3.51×Travel & Leisure
headspace6.49×Health
Justice1.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Camp Chef audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
TravellingTHRILL1.66
Pet OwnershipJOY1.63
Convenience OrientationPREMIUM1.62
IndulgenceJOY1.6
DIY MentalityTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Camp Chef
CountryShare
United States88.0%
Canada5.2%
Germany2.9%

See Camp Chef audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Camp Chef have in United States?

Camp Chef has an estimated audience of 388,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Camp Chef fans?

27.2% of Camp Chef fans are female, 72.8% are male, with an average age of 42.1 years.

Which brands do Camp Chef fans like most?

Camp Chef fans show strongest brand affinity for Governor of Michigan (11.85×), Wok (8.47×), and Israel (2.57×) over the country average.

Where do Camp Chef fans live in United States?

Camp Chef fans in United States are most concentrated in California (reach 33,664), Texas (reach 20,857), and Utah (reach 17,938). These three regions account for the largest share of the active audience.

What other brands do Camp Chef fans also like?

Beyond Camp Chef itself, the audience over-indexes on Wok (8.47×), Israel (2.57×), Keeper (password manager) (7.71×), and El Paso County, Colorado (14.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Camp Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.