Candy corn Audience in United States
Candy corn has an estimated audience of 388,526 people in United States. 76.2% are female, 23.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Historic site, Jingoism, Collectable, Nationality.
The average Candy corn fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Historic site, Jingoism, with strongest over-indexing on Bank account (3.66× the country average). Demographically, the Candy corn audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Candy corn fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 39.5 |
| Estimated audience size | 388,526 |
Audience persona
The typical Candy corn fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 41,795 | 0.98× |
| Texas | 36,930 | 1.11× |
| Florida | 22,138 | 0.84× |
| New York | 17,493 | 0.81× |
| Pennsylvania | 14,960 | 1.14× |
| Ohio | 14,170 | 1.18× |
| Illinois | 12,756 | 0.99× |
| North Carolina | 11,468 | 0.98× |
| Georgia | 11,413 | 0.95× |
| Michigan | 11,115 | 1.09× |
| Virginia | 8,782 | 0.93× |
| Indiana | 8,698 | 1.23× |
| Arizona | 8,491 | 1.07× |
| Tennessee | 8,388 | 1.08× |
| New Jersey | 7,974 | 0.81× |
| Washington | 7,869 | 1.01× |
| Missouri | 7,798 | 1.25× |
| Massachusetts | 6,514 | 0.85× |
| Kentucky | 6,360 | 1.31× |
| Colorado | 6,013 | 0.98× |
| Wisconsin | 5,879 | 1.01× |
| Alabama | 5,698 | 1.05× |
| Maryland | 5,626 | 0.84× |
| South Carolina | 5,612 | 0.96× |
| Oklahoma | 5,419 | 1.26× |
| Louisiana | 5,395 | 1.08× |
| Minnesota | 5,191 | 0.93× |
| Utah | 5,021 | 1.44× |
| Oregon | 4,553 | 1.02× |
| Iowa | 3,906 | 1.22× |
| Kansas | 3,686 | 1.2× |
| Arkansas | 3,601 | 1.12× |
| Nevada | 3,224 | 0.86× |
| Connecticut | 3,191 | 0.82× |
| Mississippi | 3,185 | 0.99× |
| Nebraska | 2,413 | 1.24× |
| Idaho | 2,231 | 1.15× |
| West Virginia | 2,077 | 1.15× |
| New Mexico | 1,921 | 0.99× |
| New Hampshire | 1,618 | 1.06× |
| Maine | 1,335 | 0.96× |
| Hawaii | 1,082 | 0.65× |
| Rhode Island | 1,042 | 0.84× |
| South Dakota | 921 | 1.03× |
| Montana | 905 | 0.84× |
| North Dakota | 876 | 1.1× |
| Delaware | 862 | 0.8× |
| Alaska | 630 | 0.76× |
| Washington, District of Columbia | 630 | 0.54× |
| Vermont | 482 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 3.66× | Business & Career |
| Historic site | 4.89× | Arts & Culture |
| Jingoism | 2.12× | Politics & Society |
| Collectable | 1.55× | Kids & Family |
| Nationality | 1.88× | Politics & Society |
| Goop | 4.71× | Internet & Social Media |
| Hibachi | 6.73× | Food & Beverages |
| Natural rubber | 1.68× | Cars & Mobility |
| Governor of Michigan | 5.91× | Politics & Society |
| Fairy godmother | 5.83× | Literature |
| Product design | 1.5× | Business & Career |
| Throne of Glass | 5.58× | Literature |
| Swanson | 7.79× | Health |
| Hasan Minhaj | 7.79× | Movies & TV |
| Grinch | 2.85× | Movies & TV |
| Hattiesburg, Mississippi | 7.14× | Travel & Leisure |
| Mathcore | 5.54× | Music & Radio |
| Staycation | 2.16× | Home & Garden |
| Regional styles of Mexican music | 1.85× | Music & Radio |
| Vocal harmony | 2.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.5 |
| DIY Mentality | THRILL | 1.49 |
| Creativity | OPEN | 1.4 |
| Extroversion | THRILL | 1.34 |
| Sustainability | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.2% |
| Japan | 4.4% |
| Netherlands | 3.6% |
See Candy corn audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Candy corn have in United States?
Candy corn has an estimated audience of 388,526 people in United States, concentrated in California and Texas.
What is the gender split and age of Candy corn fans?
76.2% of Candy corn fans are female, 23.8% are male, with an average age of 39.5 years.
Which brands do Candy corn fans like most?
Candy corn fans show strongest brand affinity for Bank account (3.66×), Historic site (4.89×), and Jingoism (2.12×) over the country average.
Where do Candy corn fans live in United States?
Candy corn fans in United States are most concentrated in California (reach 41,795), Texas (reach 36,930), and Florida (reach 22,138). These three regions account for the largest share of the active audience.
What other brands do Candy corn fans also like?
Beyond Candy corn itself, the audience over-indexes on Historic site (4.89×), Jingoism (2.12×), Collectable (1.55×), and Nationality (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Candy corn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.