Capri Audience in United States
Capri has an estimated audience of 1,080,519 people in United States. 71.2% are female, 28.8% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: Historic site, Elsword, Ken Burns, Karbala, Boracay.
The average Capri fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Elsword, Ken Burns, with strongest over-indexing on Historic site (7.52× the country average). Demographically, the Capri audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Capri fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 40.8 |
| Estimated audience size | 1,080,519 |
Audience persona
The typical Capri fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 130,596 | 1.1× |
| New York | 107,919 | 1.79× |
| Florida | 96,026 | 1.31× |
| Texas | 78,124 | 0.84× |
| Illinois | 62,652 | 1.74× |
| Pennsylvania | 51,096 | 1.4× |
| New Jersey | 38,710 | 1.41× |
| Massachusetts | 35,435 | 1.66× |
| North Carolina | 30,707 | 0.94× |
| Georgia | 30,274 | 0.91× |
| Ohio | 29,705 | 0.89× |
| Virginia | 26,912 | 1.02× |
| Michigan | 24,052 | 0.85× |
| Washington | 23,218 | 1.07× |
| Arizona | 21,938 | 0.99× |
| Indiana | 21,401 | 1.08× |
| Maryland | 21,288 | 1.15× |
| Wisconsin | 18,572 | 1.14× |
| Colorado | 16,499 | 0.97× |
| Tennessee | 16,481 | 0.76× |
| Connecticut | 14,493 | 1.34× |
| South Carolina | 14,162 | 0.87× |
| Minnesota | 13,553 | 0.88× |
| Missouri | 12,812 | 0.74× |
| Oregon | 11,778 | 0.95× |
| Alabama | 10,858 | 0.72× |
| Iowa | 10,236 | 1.15× |
| Louisiana | 10,153 | 0.73× |
| Nevada | 9,745 | 0.93× |
| Idaho | 9,015 | 1.66× |
| Kentucky | 8,707 | 0.64× |
| Utah | 8,474 | 0.88× |
| Oklahoma | 7,381 | 0.62× |
| Rhode Island | 7,243 | 2.11× |
| Mississippi | 6,619 | 0.74× |
| Kansas | 6,024 | 0.71× |
| New Hampshire | 5,979 | 1.4× |
| Arkansas | 5,438 | 0.61× |
| Washington, District of Columbia | 4,428 | 1.36× |
| Hawaii | 4,134 | 0.89× |
| Maine | 3,971 | 1.03× |
| Nebraska | 3,781 | 0.7× |
| New Mexico | 3,120 | 0.58× |
| West Virginia | 3,115 | 0.62× |
| Delaware | 2,835 | 0.95× |
| Montana | 2,095 | 0.7× |
| Vermont | 1,965 | 1.04× |
| Alaska | 1,606 | 0.69× |
| North Dakota | 1,503 | 0.68× |
| South Dakota | 1,312 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 7.52× | Arts & Culture |
| Elsword | 25.91× | Games |
| Ken Burns | 9.74× | Movies & TV |
| Karbala | 9.74× | Travel & Leisure |
| Boracay | 8.12× | Travel & Leisure |
| Nationality | 1.64× | Politics & Society |
| JDSU | 2.2× | Business & Career |
| Kendra Scott | 2.1× | Fashion & Accessoires |
| Governor of Michigan | 5.28× | Politics & Society |
| Mothercare | 2.21× | Kids & Family |
| Canis | 6.06× | Pets & Animals |
| Goop | 3.14× | Internet & Social Media |
| Panama | 2.16× | Travel & Leisure |
| Hibachi | 4.58× | Food & Beverages |
| Gippy Grewal | 9.74× | Movies & TV |
| Public speaking | 2.11× | Politics & Society |
| Nebraska Cornhuskers football | 1.87× | Sports |
| Grinch | 2.02× | Movies & TV |
| Carnival of Souls | 9.74× | Movies & TV |
| Fairy godmother | 3.48× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.43 |
| Quality Awareness | PREMIUM | 1.43 |
| Price Sensitivity | PREMIUM | 1.37 |
| Creativity | OPEN | 1.33 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.6% |
| United States | 18.5% |
| Brazil | 6.5% |
See Capri audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Capri have in United States?
Capri has an estimated audience of 1,080,519 people in United States, concentrated in California and New York.
What is the gender split and age of Capri fans?
71.2% of Capri fans are female, 28.8% are male, with an average age of 40.8 years.
Which brands do Capri fans like most?
Capri fans show strongest brand affinity for Historic site (7.52×), Elsword (25.91×), and Ken Burns (9.74×) over the country average.
Where do Capri fans live in United States?
Capri fans in United States are most concentrated in California (reach 130,596), New York (reach 107,919), and Florida (reach 96,026). These three regions account for the largest share of the active audience.
What other brands do Capri fans also like?
Beyond Capri itself, the audience over-indexes on Elsword (25.91×), Ken Burns (9.74×), Karbala (9.74×), and Boracay (8.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Capri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.