Capri Audience in United States

Capri has an estimated audience of 1,080,519 people in United States. 71.2% are female, 28.8% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: Google Maps, Kia Sportage, Capital One, Indeed.com, Enterprise Rent-A-Car.

The average Capri fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Google Maps, Kia Sportage, Capital One, with strongest over-indexing on Google Maps (7.39× the country average). Demographically, the Capri audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Capri fans

Demographic split for Capri audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.8
Estimated audience size1,080,519

Audience persona

The typical Capri fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Capri in United States
RegionReachAffinity
California130,5961.1×
New York107,9191.79×
Florida96,0261.31×
Texas78,1240.84×
Illinois62,6521.74×
Pennsylvania51,0961.4×
New Jersey38,7101.41×
Massachusetts35,4351.66×
North Carolina30,7070.94×
Georgia30,2740.91×
Ohio29,7050.89×
Virginia26,9121.02×
Michigan24,0520.85×
Washington23,2181.07×
Arizona21,9380.99×
Indiana21,4011.08×
Maryland21,2881.15×
Wisconsin18,5721.14×
Colorado16,4990.97×
Tennessee16,4810.76×
Connecticut14,4931.34×
South Carolina14,1620.87×
Minnesota13,5530.88×
Missouri12,8120.74×
Oregon11,7780.95×
Alabama10,8580.72×
Iowa10,2361.15×
Louisiana10,1530.73×
Nevada9,7450.93×
Idaho9,0151.66×
Kentucky8,7070.64×
Utah8,4740.88×
Oklahoma7,3810.62×
Rhode Island7,2432.11×
Mississippi6,6190.74×
Kansas6,0240.71×
New Hampshire5,9791.4×
Arkansas5,4380.61×
Washington, District of Columbia4,4281.36×
Hawaii4,1340.89×
Maine3,9711.03×
Nebraska3,7810.7×
New Mexico3,1200.58×
West Virginia3,1150.62×
Delaware2,8350.95×
Montana2,0950.7×
Vermont1,9651.04×
Alaska1,6060.69×
North Dakota1,5030.68×
South Dakota1,3120.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capri audience
BrandAffinityCategory
Google Maps7.39×Internet & Social Media
Kia Sportage25.91×Cars & Mobility
Capital One4.16×Business & Career
Indeed.com4.15×Business & Career
Enterprise Rent-A-Car4.96×Cars & Mobility
CarGurus4.2×Cars & Mobility
Honda HR-V17.27×Cars & Mobility
Shoe Carnival7.89×Fashion & Accessoires
Circle K4.41×Shopping
BevMo!9.74×Shopping
Planet Fitness2.22×Sports
Pre-school playgroup18.29×Kids & Family
Jumanji9.74×Movies & TV
Diane Keaton3.23×Movies & TV
Real property2.74×Home & Garden
Apple Store4×Shopping
FIFA World Cup2.02×Sports
JD Sports6.44×Shopping
Penélope Cruz9.74×Movies & TV
DeviantArt3.38×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capri audience
TraitClusterScore
Design AffinityPREMIUM1.54
IndulgenceJOY1.43
Quality AwarenessPREMIUM1.43
Price SensitivityPREMIUM1.37
CreativityOPEN1.33
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Capri
CountryShare
Italy22.6%
United States18.5%
Brazil6.5%

See Capri audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Capri have in United States?

Capri has an estimated audience of 1,080,519 people in United States, concentrated in California and New York.

What is the gender split and age of Capri fans?

71.2% of Capri fans are female, 28.8% are male, with an average age of 40.8 years.

Which brands do Capri fans like most?

Capri fans show strongest brand affinity for Google Maps (7.39×), Kia Sportage (25.91×), and Capital One (4.16×) over the country average.

Where do Capri fans live in United States?

Capri fans in United States are most concentrated in California (reach 130,596), New York (reach 107,919), and Florida (reach 96,026). These three regions account for the largest share of the active audience.

What other brands do Capri fans also like?

Beyond Capri itself, the audience over-indexes on Kia Sportage (25.91×), Capital One (4.16×), Indeed.com (4.15×), and Enterprise Rent-A-Car (4.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.