Rascasse Audience Intelligence

Cassava Audience in United States

A data profile of the people who buy, follow and care about Cassava in United States — modelled from more than twelve digital signal sources. Cassava has an estimated audience of 397,815 people in United States.

#50among Vegetable in United States#12322among Topic in United States#2191in Food & Beverages

The average Cassava fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baking powder, Web server, Discount stores, with strongest over-indexing on Baking powder (20× the country average).

Demographically, the Cassava audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cassava fan in United States is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Baking powder.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cassava profile in United States.

Audience size
398K
in United States
Gender
63.9%♀
36.1% male
Age
42.1
average years
Country rank
#41755
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cassava fans

63.9% are female, 36.1% are male, average age 42.1.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Cassava audience in United States
MetricValue
Female63.9%
Male36.1%
Average age42.1
Estimated audience size397,815
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Cassava audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Cassava audience comes from United States.

Worldwide audience distribution share by country for Cassava
CountryShare
Brazil15.8%
Colombia6.2%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cassava audience in United States is strongest.

Fig. 05

Top regions by affinity

Cassava fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K2.07×
02Washington, District of Columbia~2K1.31×
03Washington~10K1.29×
04New York~30K1.27×
05Massachusetts~10K1.23×
06Florida~30K1.21×
07Maryland~8K1.21×
08Alaska~1K1.21×
09Minnesota~7K1.19×
10California~50K1.17×
11New Jersey~10K1.15×
12Connecticut~5K1.15×
13Maine~2K1.06×
14North Dakota<1K1.06×
15Virginia~10K1.05×
16Oregon~5K1.05×
17Georgia~10K1.04×
18North Carolina~10K1.03×
19Utah~4K1.03×
20Rhode Island~1K1.03×
21Vermont<1K1.03×
22Texas~30K1.02×
23Delaware~1K1.00×
24New Hampshire~2K0.99×
25Pennsylvania~10K0.98×
26Idaho~2K0.98×
27Illinois~10K0.97×
28South Dakota<1K0.95×
29Colorado~6K0.93×
30Iowa~3K0.93×
31Missouri~6K0.92×
32Montana~1K0.91×
33Indiana~6K0.89×
34Nevada~3K0.89×
35Kansas~3K0.89×
36Nebraska~2K0.89×
37Arizona~7K0.87×
38Kentucky~4K0.87×
39Ohio~10K0.86×
40Wisconsin~5K0.86×
41Oklahoma~4K0.85×
42Tennessee~7K0.84×
43South Carolina~5K0.84×
44Michigan~9K0.82×
45Arkansas~3K0.82×
46Louisiana~4K0.81×
47New Mexico~2K0.81×
48Alabama~4K0.75×
49West Virginia~1K0.71×
50Mississippi~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Cassava, United States
0.69×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cassava audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cassava audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages20.00×
02Web serverTechnology & Electronics6.63×
03Non-alcoholic beverageFood & Beverages4.04×
04Sustainable energyHome & Garden3.91×
05Renewable energyBusiness & Career3.85×
06Milwaukee BrewersSports3.75×
07Solar energyHome & Garden3.25×
08Discount storesShopping3.12×
09Diane KeatonMovies & TV2.87×
10FedExBusiness & Career2.81×
11Shopping mallsShopping2.39×
12Mortgage loansBusiness & Career2.37×
13Domino's PizzaFood & Beverages2.22×
14SubwayFood & Beverages2.12×
15Pizza HutFood & Beverages2.06×
16Organic foodFood & Beverages2.03×
17Trader Joe'sShopping1.96×
18AirbnbTravel & Leisure1.93×
19McDonald'sFood & Beverages1.86×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cassava audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cassava audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
IndulgenceJOY1.87×
Urban LifestyleOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cassava audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Pet OwnershipJOY0.71×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cassava have in United States?

Cassava has an estimated audience of 397,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cassava fans?

63.9% of Cassava fans are female, 36.1% are male, with an average age of 42.1 years.

03

Which brands do Cassava fans like most?

Cassava fans show strongest brand affinity for Baking powder (20×), Web server (6.63×), and Discount stores (3.12×) over the country average.

04

Where do Cassava fans live in United States?

Cassava fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cassava fans also like?

Beyond Cassava itself, the audience over-indexes on Web server (6.63×), Discount stores (3.12×), Renewable energy (3.85×), and Solar energy (3.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Cassava audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cassava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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