Cassava Audience in United States
Cassava has an estimated audience of 397,815 people in United States. 63.9% are female, 36.1% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nationality, headspace, Cherish (group), Goop.
The average Cassava fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nationality, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cassava audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Cassava fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.1 |
| Estimated audience size | 397,815 |
Audience persona
The typical Cassava fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,064 | 1.26× |
| Texas | 35,078 | 1.03× |
| Florida | 34,685 | 1.29× |
| New York | 30,980 | 1.39× |
| Illinois | 13,592 | 1.03× |
| Georgia | 13,097 | 1.07× |
| Pennsylvania | 13,055 | 0.97× |
| North Carolina | 12,601 | 1.05× |
| New Jersey | 11,994 | 1.19× |
| Washington | 11,106 | 1.39× |
| Ohio | 10,802 | 0.88× |
| Virginia | 10,395 | 1.07× |
| Massachusetts | 9,664 | 1.23× |
| Michigan | 8,831 | 0.85× |
| Maryland | 8,520 | 1.25× |
| Minnesota | 6,994 | 1.23× |
| Arizona | 6,917 | 0.85× |
| Tennessee | 6,670 | 0.84× |
| Indiana | 6,367 | 0.88× |
| Missouri | 6,003 | 0.94× |
| Colorado | 5,894 | 0.94× |
| Wisconsin | 4,986 | 0.83× |
| Oregon | 4,986 | 1.09× |
| South Carolina | 4,916 | 0.82× |
| Connecticut | 4,815 | 1.21× |
| Louisiana | 4,158 | 0.81× |
| Kentucky | 4,150 | 0.83× |
| Utah | 3,754 | 1.05× |
| Alabama | 3,742 | 0.67× |
| Oklahoma | 3,716 | 0.84× |
| Hawaii | 3,712 | 2.17× |
| Nevada | 3,513 | 0.91× |
| Iowa | 2,984 | 0.91× |
| Kansas | 2,772 | 0.88× |
| Arkansas | 2,550 | 0.78× |
| Mississippi | 2,058 | 0.63× |
| Idaho | 1,946 | 0.98× |
| Washington, District of Columbia | 1,688 | 1.41× |
| Nebraska | 1,631 | 0.82× |
| New Hampshire | 1,513 | 0.96× |
| New Mexico | 1,473 | 0.74× |
| Maine | 1,433 | 1.01× |
| Rhode Island | 1,279 | 1.01× |
| West Virginia | 1,116 | 0.6× |
| Delaware | 1,004 | 0.91× |
| Montana | 1,000 | 0.91× |
| Alaska | 989 | 1.16× |
| North Dakota | 778 | 0.95× |
| South Dakota | 767 | 0.83× |
| Vermont | 671 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Nationality | 6.84× | Politics & Society |
| headspace | 18.36× | Health |
| Cherish (group) | 15.31× | Music & Radio |
| Goop | 6.57× | Internet & Social Media |
| Home construction | 1.72× | Home & Garden |
| Google Home | 7.66× | Technology & Electronics |
| Governor of Michigan | 8.74× | Politics & Society |
| Wok | 7.69× | Food & Beverages |
| Fairy godmother | 7.46× | Literature |
| Panama | 3.68× | Travel & Leisure |
| Natural rubber | 2.05× | Cars & Mobility |
| Cryptic crossword | 15.18× | Technology & Electronics |
| Grace Slick | 8.62× | Music & Radio |
| Hibachi | 7.68× | Food & Beverages |
| Minnesota | 1.55× | Travel & Leisure |
| Penn & Teller | 7.3× | Movies & TV |
| Ira Glass | 13.73× | Music & Radio |
| TV Fanatic | 7.35× | Movies & TV |
| Mothercare | 2.19× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.87 |
| Urban Lifestyle | OPEN | 1.76 |
| Mindfulness | BALANCE | 1.62 |
| Travelling | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.1% |
| Colombia | 6.3% |
| United States | 6.2% |
See Cassava audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Cassava have in United States?
Cassava has an estimated audience of 397,815 people in United States, concentrated in California and Texas.
What is the gender split and age of Cassava fans?
63.9% of Cassava fans are female, 36.1% are male, with an average age of 42.1 years.
Which brands do Cassava fans like most?
Cassava fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (6.84×), and headspace (18.36×) over the country average.
Where do Cassava fans live in United States?
Cassava fans in United States are most concentrated in California (reach 55,064), Texas (reach 35,078), and Florida (reach 34,685). These three regions account for the largest share of the active audience.
What other brands do Cassava fans also like?
Beyond Cassava itself, the audience over-indexes on Nationality (6.84×), headspace (18.36×), Cherish (group) (15.31×), and Goop (6.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cassava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.