CBS Evening News Audience in United States

CBS Evening News logo

CBS Evening News has an estimated audience of 1,609,169 people in United States. 54.2% are female, 45.8% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Israel, Wok, Alaska.

The average CBS Evening News fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Israel, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the CBS Evening News audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of CBS Evening News fans

Demographic split for CBS Evening News audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.0
Estimated audience size1,609,169

Audience persona

The typical CBS Evening News fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for CBS Evening News in United States
RegionReachAffinity
California103,9620.59×
Texas88,0350.64×
New York83,6590.93×
Florida79,7960.73×
Ohio54,4151.1×
Pennsylvania51,6290.95×
North Carolina45,5190.94×
Michigan44,4821.06×
Illinois38,5690.72×
Georgia37,7100.76×
Virginia35,1130.9×
Tennessee33,1251.03×
Missouri30,1011.16×
Indiana29,6751.01×
Maryland29,4661.06×
Massachusetts27,4540.87×
Washington27,2680.84×
Wisconsin27,1441.12×
Minnesota27,0711.17×
New Jersey24,7440.6×
Louisiana24,5431.18×
South Carolina24,4951.01×
Arizona22,2190.68×
Connecticut21,3261.32×
Oklahoma20,7791.16×
Kentucky20,0350.99×
Colorado19,5400.77×
Oregon17,2390.93×
Iowa17,2081.3×
Alabama15,9400.71×
Kansas15,3521.21×
Nevada11,0860.71×
New Mexico11,0251.37×
Maine11,0181.91×
Arkansas10,9470.83×
Mississippi10,1390.76×
Utah9,3070.65×
Hawaii9,1501.32×
Nebraska7,7230.96×
Montana7,2811.63×
West Virginia6,4080.86×
Washington, District of Columbia6,2631.29×
New Hampshire6,0720.96×
Rhode Island6,0221.18×
South Dakota5,8461.57×
Idaho5,8430.72×
Vermont5,2651.86×
Delaware4,5091.02×
North Dakota2,2100.67×
Wyoming1,8140.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS Evening News audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop8.23×Internet & Social Media
Israel3×Travel & Leisure
Wok8.36×Food & Beverages
Alaska2.14×Travel & Leisure
headspace10.42×Health
Governor of Michigan8.06×Politics & Society
Lulu 黃路梓茵2.83×Movies & TV
Pillow2.2×Home & Garden
Google Home6.12×Technology & Electronics
Grinch3.76×Movies & TV
Whataburger1.62×Food & Beverages
Grace Slick7.99×Music & Radio
3D printing2.31×Technology & Electronics
Minnesota1.56×Travel & Leisure
Urban Outfitters1.63×Shopping
Cryptic crossword13.29×Technology & Electronics
Hibachi6.68×Food & Beverages
Cherish (group)9.19×Music & Radio
Litter box1.65×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS Evening News audience
TraitClusterScore
PatriotismCONSERVATISM2.16
Quality AwarenessPREMIUM2.04
SpiritualityBALANCE1.64
Community OrientationOPEN1.55
IndividualismJOY1.53
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for CBS Evening News
CountryShare
United States90.6%
Canada2.7%
Japan2.1%

See CBS Evening News audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does CBS Evening News have in United States?

CBS Evening News has an estimated audience of 1,609,169 people in United States, concentrated in California and Texas.

What is the gender split and age of CBS Evening News fans?

54.2% of CBS Evening News fans are female, 45.8% are male, with an average age of 40.0 years.

Which brands do CBS Evening News fans like most?

CBS Evening News fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (8.23×), and Israel (3×) over the country average.

Where do CBS Evening News fans live in United States?

CBS Evening News fans in United States are most concentrated in California (reach 103,962), Texas (reach 88,035), and New York (reach 83,659). These three regions account for the largest share of the active audience.

What other brands do CBS Evening News fans also like?

Beyond CBS Evening News itself, the audience over-indexes on Goop (8.23×), Israel (3×), Wok (8.36×), and Alaska (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Evening News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.