China Radio International Audience in United States

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China Radio International has an estimated audience of 314,243 people in United States. 51.1% are female, 48.9% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Home construction, Nationality, La Opinión, Governor of Michigan.

The average China Radio International fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Home construction, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the China Radio International audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of China Radio International fans

Demographic split for China Radio International audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.4
Estimated audience size314,243

Audience persona

The typical China Radio International fan in United States is balanced, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for China Radio International in United States
RegionReachAffinity
California36,7521.06×
Texas31,8121.18×
Florida22,0791.04×
New York18,3571.05×
Virginia12,0461.57×
Georgia11,5991.2×
North Carolina10,7941.14×
Pennsylvania10,2060.96×
Illinois9,2930.89×
Ohio8,1220.84×
Massachusetts7,8831.27×
New Jersey7,5390.94×
Michigan6,9930.85×
Washington6,9301.1×
Tennessee6,4671.03×
Arizona5,5950.87×
Maryland5,5191.02×
Alabama5,3451.22×
Minnesota5,2641.17×
Wisconsin5,1671.09×
Connecticut4,7731.51×
Indiana4,7080.82×
Colorado4,6830.95×
South Carolina4,5750.97×
Missouri4,2940.85×
Louisiana4,2191.04×
Kentucky3,9311×
Oregon3,6661.02×
Oklahoma3,3970.97×
Arkansas3,0141.16×
New Mexico2,9901.9×
Mississippi2,6421.02×
Nevada2,6110.86×
Utah2,2950.82×
Kansas2,0630.83×
Iowa1,9660.76×
Nebraska1,7811.13×
Rhode Island1,4301.43×
Idaho1,3370.85×
Washington, District of Columbia1,2301.3×
Hawaii1,2080.89×
New Hampshire1,1360.92×
West Virginia1,1080.76×
Maine8460.75×
Delaware7090.82×
Montana6680.77×
South Dakota5170.71×
Alaska4270.63×
North Dakota4160.64×
Vermont4100.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for China Radio International audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Home construction8.55×Home & Garden
Nationality10.79×Politics & Society
La Opinión19.84×News
Governor of Michigan14.55×Politics & Society
Laneige10.12×Beauty & Wellness
Minnesota3×Travel & Leisure
Jumia29.3×Fashion & Accessoires
Buying and Selling Real Estate11.56×Home & Garden
Goop7.69×Internet & Social Media
Cherish (group)14.92×Music & Radio
headspace12.62×Health
Wok8.59×Food & Beverages
Fairy godmother9.67×Literature
El Paso County, Colorado16.51×Travel & Leisure
Grace Slick10.93×Music & Radio
Hipster11.03×Politics & Society
Penn & Teller7.67×Movies & TV
Panama3.23×Travel & Leisure
National Paralympic Committee19.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by China Radio International audience
TraitClusterScore
SpiritualityBALANCE1.87
Need for SecurityCONSERVATISM1.66
Urban LifestyleOPEN1.61
Risk AppetiteTHRILL1.47
TravellingTHRILL1.46
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for China Radio International
CountryShare
India20.9%
United States17.1%
Mexico10.9%

See China Radio International audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does China Radio International have in United States?

China Radio International has an estimated audience of 314,243 people in United States, concentrated in California and Texas.

What is the gender split and age of China Radio International fans?

51.1% of China Radio International fans are female, 48.9% are male, with an average age of 39.4 years.

Which brands do China Radio International fans like most?

China Radio International fans show strongest brand affinity for Keene, New Hampshire (675×), Home construction (8.55×), and Nationality (10.79×) over the country average.

Where do China Radio International fans live in United States?

China Radio International fans in United States are most concentrated in California (reach 36,752), Texas (reach 31,812), and Florida (reach 22,079). These three regions account for the largest share of the active audience.

What other brands do China Radio International fans also like?

Beyond China Radio International itself, the audience over-indexes on Home construction (8.55×), Nationality (10.79×), La Opinión (19.84×), and Governor of Michigan (14.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for China Radio International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.