Rascasse Audience Intelligence

China Radio International Audience in United States

A data profile of the people who buy, follow and care about China Radio International in United States — modelled from more than twelve digital signal sources. China Radio International has an estimated audience of 347,305 people in United States.

#45among Radio Station in United States#6457in Music & Radio

The average China Radio International fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Web server, FIFA World Cup, Counter-terrorism awareness, with strongest over-indexing on Web server (10.81× the country average).

Demographically, the China Radio International audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical China Radio International fan in United States is balanced, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Web server.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the China Radio International profile in United States.

Audience size
347K
in United States
Gender
51.1%♀
48.9% male
Age
39.4
average years
Country rank
#44801
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of China Radio International fans

51.1% are female, 48.9% are male, average age 39.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for China Radio International audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.4
Estimated audience size347,305
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the China Radio International audience in United States
Age bracketShare%
16-1925%
20-2914%
30-3917%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.9%

of the worldwide China Radio International audience comes from United States.

Worldwide audience distribution share by country for China Radio International
CountryShare
India19.8%
United States17.9%
Mexico11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the China Radio International audience in United States is strongest.

Fig. 05

Top regions by affinity

China Radio International fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~2K1.52×
02Virginia~10K1.39×
03Rhode Island~1K1.37×
04Connecticut~4K1.34×
05Massachusetts~7K1.20×
06New York~20K1.13×
07Wisconsin~5K1.13×
08Minnesota~5K1.13×
09Arkansas~3K1.12×
10Pennsylvania~10K1.11×
11Alabama~5K1.11×
12Washington, District of Columbia~1K1.09×
13Texas~30K1.08×
14Mississippi~3K1.07×
15New Hampshire~1K1.06×
16Nebraska~2K1.05×
17Louisiana~4K1.04×
18New Jersey~8K1.03×
19Georgia~10K1.01×
20Kentucky~4K1.00×
21North Carolina~9K0.99×
22South Dakota<1K0.99×
23North Dakota<1K0.98×
24Tennessee~6K0.97×
25Maryland~5K0.97×
26Indiana~5K0.96×
27West Virginia~1K0.96×
28Illinois~10K0.95×
29Michigan~8K0.95×
30Oklahoma~3K0.95×
31Washington~6K0.94×
32Missouri~5K0.94×
33Kansas~2K0.94×
34Florida~20K0.93×
35Ohio~9K0.93×
36Idaho~1K0.93×
37Iowa~2K0.92×
38Maine~1K0.92×
39Delaware<1K0.92×
40Alaska<1K0.92×
41Vermont<1K0.91×
42California~30K0.90×
43Arizona~6K0.90×
44Oregon~3K0.90×
45South Carolina~4K0.89×
46Hawaii~1K0.89×
47Colorado~4K0.87×
48Montana<1K0.86×
49Nevada~3K0.83×
50Utah~2K0.76×
Fig. 06

Affinity by region

Affinity by region — China Radio International, United States
0.76×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the China Radio International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for China Radio International audience
#·InterestCategoryAffinity×
01Counter-terrorism awarenessPolitics & Society28.20×
02MontevideoTravel & Leisure19.62×
03FIFA Club World CupSports16.92×
04Ligue 1Sports14.62×
05ONE ChampionshipSports13.84×
06RT (TV network)Movies & TV13.42×
07Utah MammothSports11.50×
08Web serverTechnology & Electronics10.81×
09Inter MilanSports9.97×
10BarcelonaTravel & Leisure9.08×
11La LigaSports8.09×
12Anne HathawayMovies & TV5.13×
13Las VegasTravel & Leisure4.33×
14FIFA World CupSports4.21×
15InnovationBusiness & Career3.56×
16Solar energyHome & Garden3.56×
17RadioTechnology & Electronics3.41×
18Real Madrid C.F.Sports3.10×
19TelecommunicationTechnology & Electronics2.93×
20T-MobileTechnology & Electronics2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the China Radio International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by China Radio International audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.43×
Urban LifestyleOPEN2.31×
TravellingTHRILL2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by China Radio International audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.37×
Design AffinityPREMIUM0.60×
Pet OwnershipJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does China Radio International have in United States?

China Radio International has an estimated audience of 347,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of China Radio International fans?

51.1% of China Radio International fans are female, 48.9% are male, with an average age of 39.4 years.

03

Which brands do China Radio International fans like most?

China Radio International fans show strongest brand affinity for Web server (10.81×), FIFA World Cup (4.21×), and Counter-terrorism awareness (28.2×) over the country average.

04

Where do China Radio International fans live in United States?

China Radio International fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do China Radio International fans also like?

Beyond China Radio International itself, the audience over-indexes on FIFA World Cup (4.21×), Counter-terrorism awareness (28.2×), Las Vegas (4.33×), and FIFA Club World Cup (16.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See China Radio International audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for China Radio International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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