Christian devotional literature Audience in United States
Christian devotional literature has an estimated audience of 1,662,156 people in United States. 76.8% are female, 23.2% are male, average age 49.2. Top regions: Florida, Texas, North Carolina. Top brand affinities: Corona (band), Pillow, Whataburger, Israel, Goop.
The average Christian devotional literature fan in United States is 49.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Corona (band), Pillow, Whataburger, with strongest over-indexing on Corona (band) (5.92× the country average). Demographically, the Christian devotional literature audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Christian devotional literature fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 49.2 |
| Estimated audience size | 1,662,156 |
Audience persona
The typical Christian devotional literature fan in United States is more female, around 49.2 years old, with strong Spirituality tendencies and a notable affinity for Corona (band).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 67,392 | 0.6× |
| Texas | 67,005 | 0.47× |
| North Carolina | 65,205 | 1.3× |
| Georgia | 64,677 | 1.26× |
| California | 61,959 | 0.34× |
| Minnesota | 57,453 | 2.41× |
| New York | 57,032 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corona (band) | 5.92× | Music & Radio |
| Pillow | 2× | Home & Garden |
| Whataburger | 1.62× | Food & Beverages |
| Israel | 1.52× | Travel & Leisure |
| Goop | 3.83× | Internet & Social Media |
| FOX 10 Phoenix | 15.14× | Movies & TV |
| Wok | 4.01× | Food & Beverages |
| Historic site | 2.48× | Arts & Culture |
| headspace | 5.4× | Health |
| Grinch | 2.32× | Movies & TV |
| JDSU | 1.73× | Business & Career |
| Governor of Michigan | 4.07× | Politics & Society |
| Kendra Scott | 1.58× | Fashion & Accessoires |
| Fairy godmother | 3.99× | Literature |
| Hibachi | 4.12× | Food & Beverages |
| Jeep Wagoneer | 2.92× | Cars & Mobility |
| Guy Fieri | 1.92× | Movies & TV |
| Grace Slick | 4.21× | Music & Radio |
| Nebraska Cornhuskers | 4.04× | Sports |
| Google Home | 3.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.99 |
| Quality Awareness | PREMIUM | 1.96 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Patriotism | CONSERVATISM | 1.62 |
| Community Orientation | OPEN | 1.52 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.7% |
| Philippines | 4.7% |
| Canada | 2.7% |
See Christian devotional literature audiences in other countries
- Christian devotional literature — Germany
- Christian devotional literature — United Kingdom
- Christian devotional literature — France
- Christian devotional literature — Italy
- Christian devotional literature — Spain
- Christian devotional literature — Brazil
- Christian devotional literature — Japan
- Christian devotional literature — South Korea
- Christian devotional literature — India
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Christian devotional literature have in United States?
Christian devotional literature has an estimated audience of 1,662,156 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Christian devotional literature fans?
76.8% of Christian devotional literature fans are female, 23.2% are male, with an average age of 49.2 years.
Which brands do Christian devotional literature fans like most?
Christian devotional literature fans show strongest brand affinity for Corona (band) (5.92×), Pillow (2×), and Whataburger (1.62×) over the country average.
Where do Christian devotional literature fans live in United States?
Christian devotional literature fans in United States are most concentrated in Florida (reach 67,392), Texas (reach 67,005), and North Carolina (reach 65,205). These three regions account for the largest share of the active audience.
What other brands do Christian devotional literature fans also like?
Beyond Christian devotional literature itself, the audience over-indexes on Pillow (2×), Whataburger (1.62×), Israel (1.52×), and Goop (3.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Christian devotional literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.