Rascasse Audience Intelligence

Civil and political rights Audience in United States

A data profile of the people who buy, follow and care about Civil and political rights in United States — modelled from more than twelve digital signal sources. Civil and political rights has an estimated audience of 5,916,214 people in United States.

#3381among Topic in United States#356in Politics & Society

The average Civil and political rights fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Politico, Brittany Snow, with strongest over-indexing on Drudge Report (5.92× the country average).

Demographically, the Civil and political rights audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Civil and political rights fan in United States is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Civil and political rights profile in United States.

Audience size
5.9M
in United States
Gender
56.6%♀
43.4% male
Age
40.5
average years
Country rank
#5768
Topic in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Civil and political rights fans

56.6% are female, 43.4% are male, average age 40.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Civil and political rights audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.5
Estimated audience size5,916,214
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Civil and political rights audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3916%
40-4919%
50+27%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Civil and political rights audience comes from United States.

Worldwide audience distribution share by country for Civil and political rights
CountryShare
United States42.0%
Taiwan8.0%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Civil and political rights audience in United States is strongest.

Fig. 05

Top regions by affinity

Civil and political rights fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.41×
02South Dakota~20K1.28×
03Delaware~20K1.20×
04Rhode Island~20K1.17×
05West Virginia~30K1.14×
06New Hampshire~30K1.14×
07Mississippi~50K1.12×
08Maine~20K1.12×
09Idaho~30K1.11×
10Hawaii~30K1.10×
11Washington, District of Columbia~20K1.08×
12Montana~20K1.08×
13Iowa~50K1.07×
14New Mexico~30K1.07×
15Nebraska~30K1.07×
16Arkansas~50K1.04×
17Alaska~10K1.02×
18Kansas~50K1.01×
19North Dakota~10K1.00×
20Kentucky~70K0.99×
21Oklahoma~70K0.99×
22Alabama~80K0.97×
23Oregon~70K0.97×
24Louisiana~70K0.96×
25Nevada~60K0.96×
26Missouri~90K0.95×
27Wisconsin~80K0.95×
28Utah~50K0.95×
29Connecticut~60K0.94×
30Minnesota~80K0.93×
31Indiana~100K0.92×
32Maryland~90K0.92×
33South Carolina~80K0.92×
34Arizona~100K0.89×
35Tennessee~100K0.89×
36Colorado~80K0.89×
37Ohio~200K0.88×
38Washington~100K0.88×
39Michigan~100K0.87×
40Massachusetts~100K0.86×
41Virginia~100K0.85×
42Illinois~200K0.84×
43North Carolina~100K0.84×
44Georgia~200K0.83×
45New Jersey~100K0.83×
46Pennsylvania~200K0.82×
47Florida~300K0.73×
48New York~200K0.72×
49Texas~300K0.68×
50California~400K0.63×
Fig. 06

Affinity by region

Affinity by region — Civil and political rights, United States
0.63×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Civil and political rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Civil and political rights audience
#·InterestCategoryAffinity×
01Karl MarxLiterature11.39×
02Michelle RodriguezMovies & TV7.63×
03Corruption awarenessPolitics & Society7.17×
04PoliticoPolitics & Society5.93×
05Drudge ReportSports5.92×
06Brittany SnowMovies & TV5.91×
07Freedom of speechPolitics & Society5.51×
08Christina ApplegateMovies & TV4.54×
09Public administrationBusiness & Career4.36×
10New York PostNews4.03×
11Sustainable energyHome & Garden3.97×
12Renewable energyBusiness & Career3.20×
13WhataburgerFood & Beverages3.12×
14PhilanthropyArts & Culture2.63×
15ActivismPolitics & Society2.45×
16InnovationBusiness & Career2.31×
17Charitable organizationPolitics & Society2.22×
18Google NewsNews2.15×
19Nonprofit organizationPolitics & Society1.92×
20Stand-up comedyMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Civil and political rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Civil and political rights audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.11×
PatriotismCONSERVATISM2.05×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Civil and political rights audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Civil and political rights have in United States?

Civil and political rights has an estimated audience of 5,916,214 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Civil and political rights fans?

56.6% of Civil and political rights fans are female, 43.4% are male, with an average age of 40.5 years.

03

Which brands do Civil and political rights fans like most?

Civil and political rights fans show strongest brand affinity for Drudge Report (5.92×), Politico (5.93×), and Brittany Snow (5.91×) over the country average.

04

Where do Civil and political rights fans live in United States?

Civil and political rights fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Civil and political rights fans also like?

Beyond Civil and political rights itself, the audience over-indexes on Politico (5.93×), Brittany Snow (5.91×), New York Post (4.03×), and Sustainable energy (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Civil and political rights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Civil and political rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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