Civil and political rights Audience in United States

Civil and political rights logo

Civil and political rights has an estimated audience of 5,916,214 people in United States. 56.6% are female, 43.4% are male, average age 40.5. Top regions: California, Florida, Texas. Top brand affinities: Whataburger, 3D printing, UK garage, Israel, Urban Outfitters.

The average Civil and political rights fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Whataburger, 3D printing, UK garage, with strongest over-indexing on Whataburger (1.79× the country average). Demographically, the Civil and political rights audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Civil and political rights fans

Demographic split for Civil and political rights audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.5
Estimated audience size5,916,214

Audience persona

The typical Civil and political rights fan in United States is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Civil and political rights in United States
RegionReachAffinity
California227,1980.35×
Florida143,4900.36×
Texas142,6670.28×
New York138,2980.42×
Virginia80,5360.56×
Kentucky74,3901×
Georgia72,6800.4×
Michigan68,8240.44×
Illinois68,4040.35×
Pennsylvania65,6370.33×
Mississippi65,2521.34×
Missouri60,2500.63×
New Jersey59,0840.39×
Louisiana58,0170.76×
Arkansas57,9691.19×
Ohio57,6130.32×
Oregon56,7280.84×
Oklahoma56,6910.86×
Washington55,8110.47×
South Carolina55,3380.62×
Alabama54,0050.65×
North Carolina53,9910.3×
Indiana53,9170.5×
West Virginia53,8681.96×
Tennessee51,4490.43×
Iowa51,1721.05×
Kansas49,7561.07×
Idaho49,7451.68×
Wisconsin49,4410.56×
Arizona47,6140.39×
Hawaii47,5201.87×
Rhode Island46,4312.47×
South Dakota46,2543.38×
New Hampshire44,3861.9×
Massachusetts43,7210.38×
Nebraska43,4631.46×
Connecticut43,3970.73×
New Mexico43,2361.46×
Nevada43,0960.75×
Maine42,8342.02×
Utah42,2920.8×
Vermont42,1554.06×
Maryland41,8080.41×
Minnesota40,7760.48×
Colorado39,2860.42×
Delaware38,3822.35×
Washington, District of Columbia27,7131.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Civil and political rights audience
BrandAffinityCategory
Whataburger1.79×Food & Beverages
3D printing2.32×Technology & Electronics
UK garage4.98×Music & Radio
Israel1.82×Travel & Leisure
Urban Outfitters1.55×Shopping
Natural rubber1.57×Cars & Mobility
Kevin Murphy (screenwriter)11.39×Movies & TV
Historic site2.79×Arts & Culture
Jesse Plemons2.09×Movies & TV
Enfamil4.06×Kids & Family
JDSU1.8×Business & Career
Monmouth County, New Jersey5.69×Travel & Leisure
Nebraska Cornhuskers football2.1×Sports
Jeep Wagoneer3.29×Cars & Mobility
Solo climbing3.93×Sports
Home staging2.99×Home & Garden
Staycation1.85×Home & Garden
Final Fantasy VII (Famicom)6.67×Games
Urban horticulture1.63×Home & Garden
Noodle (Gorillaz)1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Civil and political rights audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.27
SustainabilityBALANCE1.95
IndividualismJOY1.89
PatriotismCONSERVATISM1.53
Community OrientationOPEN1.5
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Civil and political rights
CountryShare
United States42.0%
Taiwan8.0%
Italy6.6%

See Civil and political rights audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Civil and political rights have in United States?

Civil and political rights has an estimated audience of 5,916,214 people in United States, concentrated in California and Florida.

What is the gender split and age of Civil and political rights fans?

56.6% of Civil and political rights fans are female, 43.4% are male, with an average age of 40.5 years.

Which brands do Civil and political rights fans like most?

Civil and political rights fans show strongest brand affinity for Whataburger (1.79×), 3D printing (2.32×), and UK garage (4.98×) over the country average.

Where do Civil and political rights fans live in United States?

Civil and political rights fans in United States are most concentrated in California (reach 227,198), Florida (reach 143,490), and Texas (reach 142,667). These three regions account for the largest share of the active audience.

What other brands do Civil and political rights fans also like?

Beyond Civil and political rights itself, the audience over-indexes on 3D printing (2.32×), UK garage (4.98×), Israel (1.82×), and Urban Outfitters (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Civil and political rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.