Rascasse Audience Intelligence

Club Audience in United States

A data profile of the people who buy, follow and care about Club in United States — modelled from more than twelve digital signal sources. Club has an estimated audience of 4,512,945 people in United States.

#154among Touchpoint in United States#653in Music & Radio

The average Club fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Bodrum, Subway, with strongest over-indexing on Planet Fitness (2.62× the country average).

Demographically, the Club audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Club fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club profile in United States.

Audience size
4.5M
in United States
Gender
55.0%♀
45.0% male
Age
36.9
average years
Country rank
#7287
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Club fans

55.0% are female, 45.0% are male, average age 36.9.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Club audience in United States
MetricValue
Female55.0%
Male45.0%
Average age36.9
Estimated audience size4,512,945
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Club audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Club audience comes from United States.

Worldwide audience distribution share by country for Club
CountryShare
United States23.7%
Italy7.2%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Club fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K2.49×
02Hawaii~40K1.93×
03New York~400K1.57×
04Illinois~200K1.51×
05Washington, District of Columbia~20K1.50×
06Florida~400K1.37×
07Texas~500K1.34×
08Nevada~60K1.34×
09California~700K1.33×
10New Jersey~100K1.28×
11Colorado~90K1.27×
12Louisiana~60K1.10×
13Washington~100K1.08×
14Kansas~40K1.07×
15Oregon~50K1.01×
16North Carolina~100K1.00×
17Georgia~100K0.99×
18Virginia~100K0.99×
19Pennsylvania~100K0.98×
20Arizona~90K0.95×
21Massachusetts~80K0.94×
22Oklahoma~50K0.94×
23Missouri~70K0.93×
24South Carolina~60K0.92×
25Connecticut~40K0.91×
26Rhode Island~10K0.88×
27Alaska~8K0.87×
28Maryland~70K0.86×
29New Mexico~20K0.86×
30Utah~30K0.85×
31Michigan~100K0.84×
32Tennessee~70K0.83×
33Indiana~70K0.82×
34Minnesota~50K0.82×
35Alabama~50K0.82×
36Arkansas~30K0.81×
37Ohio~100K0.79×
38Maine~10K0.78×
39Kentucky~40K0.77×
40Mississippi~30K0.77×
41North Dakota~7K0.77×
42Wisconsin~50K0.76×
43Nebraska~20K0.76×
44New Hampshire~10K0.76×
45Iowa~30K0.74×
46South Dakota~8K0.74×
47West Virginia~20K0.72×
48Montana~9K0.72×
49Delaware~9K0.70×
50Idaho~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Club, United States
0.63×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure13.05×
02Cultural tourismTravel & Leisure13.05×
03Bargain HuntersShopping6.05×
04MySQLTechnology & Electronics4.22×
05Food storageHome & Garden3.96×
06PonytailFashion & Accessoires3.69×
07Largemouth bassFood & Beverages3.31×
08Diaper bagKids & Family3.08×
09Virtual realityTechnology & Electronics2.92×
10Planet FitnessSports2.62×
11YouTube MusicInternet & Social Media2.18×
12Golf ChannelSports2.03×
13SubwayFood & Beverages1.99×
14MetaphysicsBusiness & Career1.88×
15Bass guitarMusic & Radio1.87×
16Pizza HutFood & Beverages1.86×
17College basketballSports1.80×
18NBA FinalsSports1.78×
19Domino's PizzaFood & Beverages1.64×
20RedditInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Career OrientationPOWER1.29×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Club have in United States?

Club has an estimated audience of 4,512,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Club fans?

55.0% of Club fans are female, 45.0% are male, with an average age of 36.9 years.

03

Which brands do Club fans like most?

Club fans show strongest brand affinity for Planet Fitness (2.62×), Bodrum (13.05×), and Subway (1.99×) over the country average.

04

Where do Club fans live in United States?

Club fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Club fans also like?

Beyond Club itself, the audience over-indexes on Bodrum (13.05×), Subway (1.99×), Diaper bag (3.08×), and Bargain Hunters (6.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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