Club Audience in United States
Club has an estimated audience of 4,512,945 people in United States. 55.0% are female, 45.0% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Historic site, Vocal harmony, Harlow, TV Fanatic.
The average Club fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Historic site, Vocal harmony, with strongest over-indexing on Electrolyte (13.05× the country average). Demographically, the Club audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Club fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 36.9 |
| Estimated audience size | 4,512,945 |
Audience persona
The typical Club fan in United States is balanced, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Electrolyte.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 766,626 | 1.54× |
| Texas | 556,596 | 1.43× |
| Florida | 488,867 | 1.6× |
| New York | 440,523 | 1.75× |
| Illinois | 196,211 | 1.31× |
| Georgia | 164,011 | 1.18× |
| North Carolina | 152,217 | 1.12× |
| Pennsylvania | 136,378 | 0.9× |
| New Jersey | 133,698 | 1.16× |
| Virginia | 130,957 | 1.19× |
| Arizona | 121,814 | 1.32× |
| Washington | 117,521 | 1.3× |
| Ohio | 108,890 | 0.78× |
| Michigan | 107,633 | 0.91× |
| Massachusetts | 100,062 | 1.13× |
| Colorado | 95,656 | 1.34× |
| Nevada | 79,150 | 1.81× |
| Maryland | 77,714 | 1× |
| Tennessee | 76,452 | 0.84× |
| South Carolina | 66,950 | 0.99× |
| Indiana | 65,508 | 0.79× |
| Missouri | 64,381 | 0.89× |
| Oregon | 58,131 | 1.12× |
| Minnesota | 55,486 | 0.86× |
| Alabama | 52,147 | 0.83× |
| Louisiana | 50,048 | 0.86× |
| Wisconsin | 49,275 | 0.73× |
| Oklahoma | 48,115 | 0.96× |
| Hawaii | 42,712 | 2.2× |
| Connecticut | 41,300 | 0.91× |
| Utah | 41,073 | 1.02× |
| Kentucky | 38,658 | 0.68× |
| Kansas | 31,291 | 0.88× |
| Arkansas | 30,004 | 0.81× |
| Mississippi | 27,781 | 0.75× |
| Washington, District of Columbia | 26,991 | 1.99× |
| Iowa | 22,083 | 0.59× |
| New Mexico | 19,852 | 0.88× |
| Nebraska | 15,675 | 0.69× |
| Rhode Island | 14,908 | 1.04× |
| Idaho | 14,618 | 0.65× |
| New Hampshire | 11,870 | 0.67× |
| West Virginia | 11,033 | 0.52× |
| Maine | 10,954 | 0.68× |
| Delaware | 8,982 | 0.72× |
| Alaska | 7,001 | 0.73× |
| Montana | 6,703 | 0.54× |
| Vermont | 5,865 | 0.74× |
| North Dakota | 5,577 | 0.6× |
| South Dakota | 5,264 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 13.05× | Health |
| Historic site | 11.38× | Arts & Culture |
| Vocal harmony | 9.73× | Music & Radio |
| Harlow | 24.14× | Travel & Leisure |
| TV Fanatic | 19.76× | Movies & TV |
| Fairy godmother | 13.28× | Literature |
| Goop | 9.18× | Internet & Social Media |
| Governor of Michigan | 12.7× | Politics & Society |
| Grinch | 6.5× | Movies & TV |
| Hipster | 15.24× | Politics & Society |
| Mathcore | 12.52× | Music & Radio |
| headspace | 12.66× | Health |
| Wok | 8.73× | Food & Beverages |
| Cherish (group) | 13.03× | Music & Radio |
| Combat sport | 1.83× | Sports |
| Google Home | 7.25× | Technology & Electronics |
| Hibachi | 8.52× | Food & Beverages |
| Alaska | 1.73× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.6× | Sports |
| No Escape (1994 film) | 10.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.14 |
| Indulgence | JOY | 1.12 |
| Design Affinity | PREMIUM | 1.12 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 7.2% |
| Brazil | 6.4% |
See Club audiences in other countries
More Music & Radio audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
Frequently asked questions
How many fans does Club have in United States?
Club has an estimated audience of 4,512,945 people in United States, concentrated in California and Texas.
What is the gender split and age of Club fans?
55.0% of Club fans are female, 45.0% are male, with an average age of 36.9 years.
Which brands do Club fans like most?
Club fans show strongest brand affinity for Electrolyte (13.05×), Historic site (11.38×), and Vocal harmony (9.73×) over the country average.
Where do Club fans live in United States?
Club fans in United States are most concentrated in California (reach 766,626), Texas (reach 556,596), and Florida (reach 488,867). These three regions account for the largest share of the active audience.
What other brands do Club fans also like?
Beyond Club itself, the audience over-indexes on Historic site (11.38×), Vocal harmony (9.73×), Harlow (24.14×), and TV Fanatic (19.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.