Club Audience in Germany
Club has an estimated audience of 1,069,215 people in Germany. 50.0% are female, 50.0% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Cocktail, VfL Wolfsburg, Stradivarius.
The average Club fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Cocktail, with strongest over-indexing on Progressive rock (4.75× the country average). Demographically, the Club audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Club fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.8 |
| Estimated audience size | 1,069,215 |
Audience persona
The typical Club fan in Germany is balanced, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,583 | 1.04× |
| Bayern | 236,402 | 1.38× |
| Baden-Württemberg | 174,167 | 1.19× |
| Berlin | 138,068 | 2.89× |
| Hessen | 91,075 | 1.12× |
| Niedersachsen | 80,140 | 0.77× |
| Sachsen | 48,628 | 0.93× |
| Rheinland-Pfalz | 46,186 | 0.86× |
| Hamburg | 27,397 | 1.13× |
| Schleswig-Holstein | 24,130 | 0.63× |
| Brandenburg | 23,547 | 0.71× |
| Sachsen-Anhalt | 16,655 | 0.6× |
| Thüringen | 14,428 | 0.53× |
| Mecklenburg-Vorpommern | 12,005 | 0.59× |
| Bremen | 10,127 | 1.11× |
| Saarland | 6,933 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.75× | Music & Radio |
| Artistic inspiration | 1.78× | Arts & Culture |
| Cocktail | 1.54× | Food & Beverages |
| VfL Wolfsburg | 2.15× | Sports |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.65× | Shopping |
| Urban horticulture | 1.52× | Home & Garden |
| Israel | 1.64× | Travel & Leisure |
| Natural rubber | 1.91× | Cars & Mobility |
| Jack White | 1.52× | Movies & TV |
| Solo climbing | 2.81× | Sports |
| Graham Greene (actor) | 2.31× | |
| Caprivi Strip | 5.66× | |
| Home Delivery | 1.57× | Food & Beverages |
| Corfu (regional unit) | 1.6× | Travel & Leisure |
| Volvo V60 | 2.33× | Cars & Mobility |
| Kippah | 2.4× | Fashion & Accessoires |
| Catania | 4.01× | Travel & Leisure |
| Therme Erding | 2.14× | Travel & Leisure |
| Zagreb | 1.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.66 |
| Sustainability | BALANCE | 1.53 |
| Community Orientation | OPEN | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 7.2% |
| Brazil | 6.4% |
See Club audiences in other countries
More Music & Radio audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Club have in Germany?
Club has an estimated audience of 1,069,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Club fans?
50.0% of Club fans are female, 50.0% are male, with an average age of 40.8 years.
Which brands do Club fans like most?
Club fans show strongest brand affinity for Progressive rock (4.75×), Artistic inspiration (1.78×), and Cocktail (1.54×) over the country average.
Where do Club fans live in Germany?
Club fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,583), Bayern (reach 236,402), and Baden-Württemberg (reach 174,167). These three regions account for the largest share of the active audience.
What other brands do Club fans also like?
Beyond Club itself, the audience over-indexes on Artistic inspiration (1.78×), Cocktail (1.54×), VfL Wolfsburg (2.15×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.