Club Audience in Germany
A data profile of the people who buy, follow and care about Club in Germany — modelled from more than twelve digital signal sources. Club has an estimated audience of 1,069,215 people in Germany.
The average Club fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Stucco, Vintage Books, Efficient energy use, with strongest over-indexing on Stucco (15.41× the country average).
Demographically, the Club audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Club fan in Germany is balanced, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Stucco.
At a glance
The key figures that characterise the Club profile in Germany.
Search interest · 12-month trend
Demographics of Club fans
50.0% are female, 50.0% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 40.8 |
| Estimated audience size | 1,069,215 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Club audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.7% |
| Italy | 7.2% |
| Brazil | 6.4% |
Geography
Where the Club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 2.79× | |
| 02 | Bayern | ~200K | 1.33× | |
| 03 | Baden-Württemberg | ~200K | 1.16× | |
| 04 | Hessen | ~90K | 1.16× | |
| 05 | Bremen | ~10K | 1.15× | |
| 06 | Hamburg | ~30K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.00× | |
| 08 | Sachsen | ~50K | 0.94× | |
| 09 | Rheinland-Pfalz | ~50K | 0.88× | |
| 10 | Niedersachsen | ~80K | 0.78× | |
| 11 | Brandenburg | ~20K | 0.72× | |
| 12 | Schleswig-Holstein | ~20K | 0.65× | |
| 13 | Sachsen-Anhalt | ~20K | 0.65× | |
| 14 | Thüringen | ~20K | 0.63× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.63× | |
| 16 | Saarland | ~8K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage Books | Literature | 17.67× | ||
| 02 | Gewinnspiele Markt | Internet & Social Media | 17.67× | ||
| 03 | Stucco | Home & Garden | 15.41× | ||
| 04 | Saatchi Art | Arts & Culture | 12.46× | ||
| 05 | Car wash | Cars & Mobility | 4.62× | ||
| 06 | VIER PFOTEN | Pets & Animals | 3.97× | ||
| 07 | Efficient energy use | Technology & Electronics | 3.71× | ||
| 08 | Tour de France | Sports | 3.07× | ||
| 09 | Non-fiction books | Literature | 3.00× | ||
| 10 | Livemusic | Music & Radio | 2.89× | ||
| 11 | Unique Gifts | Shopping | 2.64× | ||
| 12 | Postbank | Business & Career | 2.55× | ||
| 13 | Hugendubel | Shopping | 2.18× | ||
| 14 | Tipico | Games | 2.12× | ||
| 15 | Dynamo Dresden | Sports | 2.01× | ||
| 16 | Nature | Home & Garden | 1.82× | ||
| 17 | SV Werder Bremen | Sports | 1.72× | ||
| 18 | Tagesschau | Movies & TV | 1.68× | ||
| 19 | Sportschau | Sports | 1.63× | ||
| 20 | Commerzbank | Business & Career | 1.62× |
Personality of the Club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.98× | |
| Risk Appetite | THRILL | 1.68× | |
| Tradition | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× |
Frequently asked questions
How many fans does Club have in Germany?
Club has an estimated audience of 1,069,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Club fans?
50.0% of Club fans are female, 50.0% are male, with an average age of 40.8 years.
Which brands do Club fans like most?
Club fans show strongest brand affinity for Stucco (15.41×), Vintage Books (17.67×), and Efficient energy use (3.71×) over the country average.
Where do Club fans live in Germany?
Club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Club fans also like?
Beyond Club itself, the audience over-indexes on Vintage Books (17.67×), Efficient energy use (3.71×), Livemusic (2.89×), and Postbank (2.55×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Club audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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