Colonel Sanders Audience in United States

Colonel Sanders logo

Colonel Sanders has an estimated audience of 1,178,557 people in United States. 53.0% are female, 47.0% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, 7-Eleven, Pizza Hut.

The average Colonel Sanders fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (4.31× the country average). Demographically, the Colonel Sanders audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Entrepreneur

Demographics of Colonel Sanders fans

Demographic split for Colonel Sanders audience in United States
MetricValue
Female53.0%
Male47.0%
Average age31.8
Estimated audience size1,178,557

Audience persona

The typical Colonel Sanders fan in United States is balanced, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Colonel Sanders in United States
RegionReachAffinity
California126,5390.98×
Texas95,7490.95×
Florida75,9430.95×
New York57,5270.87×
Ohio42,7321.18×
Illinois40,2541.03×
Pennsylvania40,2451.01×
North Carolina38,9661.1×
Georgia37,8011.04×
Michigan34,9821.14×
Kentucky34,2782.32×
Indiana31,2221.45×
Tennessee30,8481.3×
Virginia27,7600.97×
New Jersey24,5430.82×
Washington24,4231.03×
Arizona21,7970.91×
Massachusetts21,1360.91×
Missouri20,7831.09×
Maryland17,6400.87×
Colorado17,5940.95×
South Carolina17,5820.99×
Alabama17,3891.06×
Minnesota16,0730.95×
Wisconsin15,8780.9×
Oklahoma14,6661.12×
Oregon14,0931.04×
Louisiana13,0770.86×
Utah12,2091.16×
Connecticut10,6970.9×
Arkansas10,5881.09×
Nevada9,9050.87×
Mississippi9,5510.98×
Iowa9,2310.95×
Kansas9,1710.99×
West Virginia6,8781.25×
Idaho5,9011×
Nebraska5,3410.9×
New Mexico5,1290.87×
Hawaii4,3880.87×
New Hampshire4,3120.93×
Maine4,2881.02×
Rhode Island3,5450.95×
Washington, District of Columbia2,9750.84×
Montana2,7750.85×
Delaware2,4720.76×
North Dakota2,1840.9×
Alaska2,0390.81×
South Dakota2,0120.74×
Vermont1,7010.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colonel Sanders audience
BrandAffinityCategory
Google Maps4.31×Internet & Social Media
Indeed.com3.96×Business & Career
Capital One3.59×Business & Career
7-Eleven4.24×Shopping
Pizza Hut2.94×Food & Beverages
Enterprise Rent-A-Car4.06×Cars & Mobility
Circle K4.49×Shopping
Livemusic3.31×Music & Radio
Diabetes mellitus awareness4.15×Health
Google News3.24×News
Staples (Canada)2.84×Business & Career
Beetlejuice2.6×Movies & TV
Apple Store4.2×Shopping
Singer-songwriter2.14×Music & Radio
Wingstop2.43×Food & Beverages
Aaron Rodgers3.26×Sports
Khan Academy4.19×Business & Career
Subway2.17×Food & Beverages
Scooby-Doo2.65×Movies & TV
CarGurus2.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colonel Sanders audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
Convenience OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.36
ExtroversionTHRILL1.26
IndulgenceJOY1.23
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Colonel Sanders
CountryShare
United States48.8%
Canada8.0%
United Kingdom6.8%

See Colonel Sanders audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Colonel Sanders have in United States?

Colonel Sanders has an estimated audience of 1,178,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Colonel Sanders fans?

53.0% of Colonel Sanders fans are female, 47.0% are male, with an average age of 31.8 years.

Which brands do Colonel Sanders fans like most?

Colonel Sanders fans show strongest brand affinity for Google Maps (4.31×), Indeed.com (3.96×), and Capital One (3.59×) over the country average.

Where do Colonel Sanders fans live in United States?

Colonel Sanders fans in United States are most concentrated in California (reach 126,539), Texas (reach 95,749), and Florida (reach 75,943). These three regions account for the largest share of the active audience.

What other brands do Colonel Sanders fans also like?

Beyond Colonel Sanders itself, the audience over-indexes on Indeed.com (3.96×), Capital One (3.59×), 7-Eleven (4.24×), and Pizza Hut (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colonel Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.