Rascasse Audience Intelligence

Colonel Sanders Audience in United States

A data profile of the people who buy, follow and care about Colonel Sanders in United States — modelled from more than twelve digital signal sources. Colonel Sanders has an estimated audience of 1,205,871 people in United States.

#40among Entrepreneur in United States#4436among Person in United States#1191in Food & Beverages

The average Colonel Sanders fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, 7-Eleven, McDonald's, with strongest over-indexing on Pizza Hut (3.6× the country average).

Demographically, the Colonel Sanders audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colonel Sanders fan in United States is balanced, around 31.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colonel Sanders profile in United States.

Audience size
1.2M
in United States
Gender
53.0%♀
47.0% male
Age
31.8
average years
Country rank
#20822
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colonel Sanders fans

53.0% are female, 47.0% are male, average age 31.8.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Colonel Sanders audience in United States
MetricValue
Female53.0%
Male47.0%
Average age31.8
Estimated audience size1,205,871
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Colonel Sanders audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3918%
40-4915%
50+6%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Colonel Sanders audience comes from United States.

Worldwide audience distribution share by country for Colonel Sanders
CountryShare
United States48.3%
Canada8.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colonel Sanders audience in United States is strongest.

Fig. 05

Top regions by affinity

Colonel Sanders fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K2.31×
02Indiana~30K1.57×
03West Virginia~7K1.32×
04Tennessee~30K1.24×
05Utah~10K1.15×
06Arkansas~10K1.15×
07Ohio~40K1.14×
08Oklahoma~10K1.10×
09Michigan~30K1.09×
10Missouri~20K1.07×
11North Carolina~40K1.06×
12Alabama~20K1.06×
13Mississippi~10K1.04×
14Maine~4K1.03×
15Oregon~10K1.02×
16Kansas~9K1.02×
17Idaho~6K1.02×
18Georgia~40K1.00×
19Washington~20K1.00×
20South Carolina~20K0.99×
21Pennsylvania~40K0.98×
22Iowa~9K0.97×
23North Dakota~2K0.97×
24Illinois~40K0.96×
25Virginia~30K0.95×
26Nebraska~6K0.95×
27New Hampshire~4K0.94×
28California~100K0.93×
29Wisconsin~20K0.93×
30Minnesota~20K0.93×
31Rhode Island~3K0.93×
32Colorado~20K0.92×
33Montana~3K0.91×
34Alaska~2K0.91×
35Florida~70K0.90×
36New Mexico~5K0.90×
37Vermont~2K0.90×
38Texas~90K0.89×
39Arizona~20K0.89×
40Nevada~10K0.89×
41Connecticut~10K0.88×
42Massachusetts~20K0.87×
43Hawaii~4K0.87×
44South Dakota~2K0.87×
45Louisiana~10K0.86×
46Maryland~20K0.84×
47Delaware~3K0.82×
48New York~50K0.81×
49Washington, District of Columbia~3K0.81×
50New Jersey~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Colonel Sanders, United States
0.79×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colonel Sanders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colonel Sanders audience
#·InterestCategoryAffinity×
017-ElevenShopping4.14×
02Pizza HutFood & Beverages3.60×
03McDonald'sFood & Beverages3.03×
04Domino's PizzaFood & Beverages2.78×
05SubwayFood & Beverages2.60×
06WingstopFood & Beverages2.59×
07Dairy QueenFood & Beverages2.49×
08Wendy'sFood & Beverages2.40×
09KFCFood & Beverages2.34×
10Dunkin' DonutsFood & Beverages2.11×
11Mobile gameGames2.08×
12Staples (Canada)Business & Career2.07×
13Burger KingFood & Beverages2.03×
14Buffalo Wild WingsFood & Beverages2.02×
15CandyFood & Beverages1.85×
16Little CaesarsFood & Beverages1.83×
17Taco BellFood & Beverages1.75×
18TMZInternet & Social Media1.64×
19T-MobileTechnology & Electronics1.53×
20StarbucksFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colonel Sanders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colonel Sanders audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.80×
IndulgenceJOY1.54×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colonel Sanders audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Design AffinityPREMIUM0.73×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colonel Sanders have in United States?

Colonel Sanders has an estimated audience of 1,205,871 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Colonel Sanders fans?

53.0% of Colonel Sanders fans are female, 47.0% are male, with an average age of 31.8 years.

03

Which brands do Colonel Sanders fans like most?

Colonel Sanders fans show strongest brand affinity for Pizza Hut (3.6×), 7-Eleven (4.14×), and McDonald's (3.03×) over the country average.

04

Where do Colonel Sanders fans live in United States?

Colonel Sanders fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Colonel Sanders fans also like?

Beyond Colonel Sanders itself, the audience over-indexes on 7-Eleven (4.14×), McDonald's (3.03×), Domino's Pizza (2.78×), and Subway (2.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Colonel Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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