Rascasse Audience Intelligence

Coors Field Audience in United States

A data profile of the people who buy, follow and care about Coors Field in United States — modelled from more than twelve digital signal sources. Coors Field has an estimated audience of 631,095 people in United States.

#75among Stadium in United States#3168among POI in United States#3030in Sports

The average Coors Field fan in United States is 39.4 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Colorado Avalanche, Colorado Rockies, Pizza Hut, with strongest over-indexing on Colorado Avalanche (13.42× the country average).

Demographically, the Coors Field audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coors Field fan in United States is more male, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Colorado Avalanche.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coors Field profile in United States.

Audience size
631K
in United States
Gender
44.8%♀
55.2% male
Age
39.4
average years
Country rank
#31850
POI in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coors Field fans

44.8% are female, 55.2% are male, average age 39.4.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Coors Field audience in United States
MetricValue
Female44.8%
Male55.2%
Average age39.4
Estimated audience size631,095
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Coors Field audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Coors Field audience comes from United States.

Worldwide audience distribution share by country for Coors Field
CountryShare
United States88.8%
Canada4.1%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coors Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Coors Field fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K29.92×
02Wyoming~3K3.34×
03New Mexico~4K1.32×
04Nebraska~4K1.17×
05Montana~2K1.05×
06South Dakota~2K1.05×
07Utah~4K0.79×
08Kansas~4K0.75×
09Delaware~1K0.70×
10North Dakota<1K0.70×
11Idaho~2K0.61×
12Alaska<1K0.60×
13Iowa~3K0.58×
14Rhode Island~1K0.50×
15West Virginia~1K0.49×
16Washington, District of Columbia<1K0.49×
17Arizona~6K0.47×
18Hawaii~1K0.47×
19New Hampshire~1K0.47×
20Maine~1K0.47×
21Nevada~3K0.45×
22Missouri~4K0.44×
23Wisconsin~4K0.44×
24Oklahoma~3K0.44×
25Mississippi~2K0.42×
26Arkansas~2K0.41×
27Illinois~8K0.40×
28Minnesota~4K0.40×
29California~30K0.39×
30Oregon~3K0.38×
31Connecticut~2K0.38×
32Washington~5K0.37×
33Pennsylvania~7K0.35×
34Louisiana~3K0.35×
35Kentucky~3K0.35×
36Texas~20K0.34×
37Massachusetts~4K0.34×
38Maryland~4K0.34×
39Ohio~6K0.33×
40Tennessee~4K0.32×
41Indiana~4K0.32×
42South Carolina~3K0.32×
43Alabama~3K0.32×
44New Jersey~5K0.30×
45Virginia~5K0.30×
46Georgia~5K0.28×
47North Carolina~5K0.28×
48New York~10K0.27×
49Michigan~4K0.27×
50Florida~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Coors Field, United States
0.25×1.00×29.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coors Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coors Field audience
#·InterestCategoryAffinity×
01Colorado AvalancheSports13.42×
02Colorado RockiesSports9.97×
03Irish whiskeyFood & Beverages3.42×
04Mineral waterFood & Beverages2.81×
05Non-alcoholic beverageFood & Beverages2.36×
06Denver BroncosSports2.16×
07WhataburgerFood & Beverages1.79×
08Britney SpearsMusic & Radio1.78×
09Street foodFood & Beverages1.75×
10Dunkin' DonutsFood & Beverages1.74×
11Discount TireShopping1.74×
12GameStopGames1.73×
13Pizza HutFood & Beverages1.68×
14Denver NuggetsSports1.66×
15Domino's PizzaFood & Beverages1.64×
16United Parcel ServiceBusiness & Career1.64×
17WhiskyFood & Beverages1.59×
18SubwayFood & Beverages1.56×
19Fast casual restaurantsFood & Beverages1.56×
20Soft drinksFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coors Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coors Field audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Career OrientationPOWER1.28×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coors Field audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
Family OrientationCONSERVATISM0.67×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coors Field have in United States?

Coors Field has an estimated audience of 631,095 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Coors Field fans?

44.8% of Coors Field fans are female, 55.2% are male, with an average age of 39.4 years.

03

Which brands do Coors Field fans like most?

Coors Field fans show strongest brand affinity for Colorado Avalanche (13.42×), Colorado Rockies (9.97×), and Pizza Hut (1.68×) over the country average.

04

Where do Coors Field fans live in United States?

Coors Field fans in United States are most concentrated in Colorado (reach ~300K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Coors Field fans also like?

Beyond Coors Field itself, the audience over-indexes on Colorado Rockies (9.97×), Pizza Hut (1.68×), Subway (1.56×), and Domino's Pizza (1.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coors Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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