Coors Field Audience in United States

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Coors Field has an estimated audience of 559,059 people in United States. 43.2% are female, 56.8% are male, average age 33.8. Top regions: Colorado, California, Texas. Top brand affinities: Sailor, Dog breed, Home construction, 3D printing, Minnesota.

The average Coors Field fan in United States is 33.8 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Sailor, Dog breed, Home construction, with strongest over-indexing on Sailor (13.97× the country average). Demographically, the Coors Field audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Coors Field fans

Demographic split for Coors Field audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.8
Estimated audience size559,059

Audience persona

The typical Coors Field fan in United States is more male, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for Coors Field in United States
RegionReachAffinity
Colorado186,15021.13×
California32,7720.53×
Texas21,9960.46×
Florida12,0820.32×
New York11,0890.35×
Illinois9,6790.52×
Pennsylvania8,5480.45×
Ohio7,1090.41×
Arizona6,8410.6×
Georgia5,7690.33×
North Carolina5,4680.33×
Washington5,3650.48×
New Jersey5,1700.36×
Utah5,0891.02×
Virginia4,9770.37×
Missouri4,9010.54×
New Mexico4,7821.71×
Massachusetts4,5840.42×
Wisconsin4,4040.52×
Michigan4,2400.29×
Kansas4,2160.96×
Nebraska4,0711.45×
Maryland3,9030.41×
Minnesota3,8770.48×
Tennessee3,8590.34×
Indiana3,6700.36×
Wyoming3,6304.38×
Iowa3,1870.69×
Oklahoma3,0330.49×
Nevada2,9750.55×
Oregon2,6970.42×
South Carolina2,6050.31×
Kentucky2,3550.34×
Connecticut2,2880.41×
Louisiana2,2670.31×
Alabama2,2200.28×
Montana2,1101.36×
Idaho1,9200.68×
Arkansas1,6830.37×
South Dakota1,6471.27×
Mississippi1,0030.22×
North Dakota8550.74×
Hawaii8500.35×
Washington, District of Columbia8000.48×
New Hampshire7660.35×
West Virginia6850.26×
Rhode Island6050.34×
Maine5780.29×
Delaware5420.35×
Vermont3440.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coors Field audience
BrandAffinityCategory
Sailor13.97×Travel & Leisure
Dog breed1.9×Pets & Animals
Home construction2×Home & Garden
3D printing2.58×Technology & Electronics
Minnesota1.52×Travel & Leisure
Saving1.7×Business & Career
Justice1.65×Politics & Society
Nebraska1.52×Travel & Leisure
Winemaking2.25×Food & Beverages
ABC 7 Chicago1.62×Movies & TV
WESH1.81×Movies & TV
Graham Greene1.92×Literature
Information technology consulting1.96×Technology & Electronics
Jabberwocky (band)2.69×Music & Radio
Chili con carne2.25×Food & Beverages
Kerala1.71×Travel & Leisure
Graham Greene (actor)1.58×
Liberace2.12×Music & Radio
Mike Conley, Jr.2×Sports
Tuscany1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coors Field audience
TraitClusterScore
ExtroversionTHRILL1.35
Early Adopter MentalityPOWER1.22
Urban LifestyleOPEN1.2
Convenience OrientationPREMIUM1.19
Sports ActivityPOWER1.16
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Coors Field
CountryShare
United States88.1%
Canada4.0%
Mexico1.4%

See Coors Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Coors Field have in United States?

Coors Field has an estimated audience of 559,059 people in United States, concentrated in Colorado and California.

What is the gender split and age of Coors Field fans?

43.2% of Coors Field fans are female, 56.8% are male, with an average age of 33.8 years.

Which brands do Coors Field fans like most?

Coors Field fans show strongest brand affinity for Sailor (13.97×), Dog breed (1.9×), and Home construction (2×) over the country average.

Where do Coors Field fans live in United States?

Coors Field fans in United States are most concentrated in Colorado (reach 186,150), California (reach 32,772), and Texas (reach 21,996). These three regions account for the largest share of the active audience.

What other brands do Coors Field fans also like?

Beyond Coors Field itself, the audience over-indexes on Dog breed (1.9×), Home construction (2×), 3D printing (2.58×), and Minnesota (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coors Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.