Coors Field Audience in United States
Coors Field has an estimated audience of 559,059 people in United States. 43.2% are female, 56.8% are male, average age 33.8. Top regions: Colorado, California, Texas. Top brand affinities: Colorado Avalanche, Colorado Rockies, Denver Broncos, Beer, GameStop.
The average Coors Field fan in United States is 33.8 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Colorado Avalanche, Colorado Rockies, Denver Broncos, with strongest over-indexing on Colorado Avalanche (13.97× the country average). Demographically, the Coors Field audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Coors Field fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.8 |
| Estimated audience size | 559,059 |
Audience persona
The typical Coors Field fan in United States is more male, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Colorado Avalanche.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Colorado | 186,150 | 21.13× |
| California | 32,772 | 0.53× |
| Texas | 21,996 | 0.46× |
| Florida | 12,082 | 0.32× |
| New York | 11,089 | 0.35× |
| Illinois | 9,679 | 0.52× |
| Pennsylvania | 8,548 | 0.45× |
| Ohio | 7,109 | 0.41× |
| Arizona | 6,841 | 0.6× |
| Georgia | 5,769 | 0.33× |
| North Carolina | 5,468 | 0.33× |
| Washington | 5,365 | 0.48× |
| New Jersey | 5,170 | 0.36× |
| Utah | 5,089 | 1.02× |
| Virginia | 4,977 | 0.37× |
| Missouri | 4,901 | 0.54× |
| New Mexico | 4,782 | 1.71× |
| Massachusetts | 4,584 | 0.42× |
| Wisconsin | 4,404 | 0.52× |
| Michigan | 4,240 | 0.29× |
| Kansas | 4,216 | 0.96× |
| Nebraska | 4,071 | 1.45× |
| Maryland | 3,903 | 0.41× |
| Minnesota | 3,877 | 0.48× |
| Tennessee | 3,859 | 0.34× |
| Indiana | 3,670 | 0.36× |
| Wyoming | 3,630 | 4.38× |
| Iowa | 3,187 | 0.69× |
| Oklahoma | 3,033 | 0.49× |
| Nevada | 2,975 | 0.55× |
| Oregon | 2,697 | 0.42× |
| South Carolina | 2,605 | 0.31× |
| Kentucky | 2,355 | 0.34× |
| Connecticut | 2,288 | 0.41× |
| Louisiana | 2,267 | 0.31× |
| Alabama | 2,220 | 0.28× |
| Montana | 2,110 | 1.36× |
| Idaho | 1,920 | 0.68× |
| Arkansas | 1,683 | 0.37× |
| South Dakota | 1,647 | 1.27× |
| Mississippi | 1,003 | 0.22× |
| North Dakota | 855 | 0.74× |
| Hawaii | 850 | 0.35× |
| Washington, District of Columbia | 800 | 0.48× |
| New Hampshire | 766 | 0.35× |
| West Virginia | 685 | 0.26× |
| Rhode Island | 605 | 0.34× |
| Maine | 578 | 0.29× |
| Delaware | 542 | 0.35× |
| Vermont | 344 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Colorado Avalanche | 13.97× | Sports |
| Colorado Rockies | 8.02× | Sports |
| Denver Broncos | 3.04× | Sports |
| Beer | 1.55× | Food & Beverages |
| GameStop | 1.93× | Games |
| Buffalo Bills | 1.78× | Sports |
| Denver Nuggets | 1.86× | Sports |
| Dunkin' Donuts | 1.64× | Food & Beverages |
| Green Bay Packers | 1.69× | Sports |
| Call of Duty | 2.14× | Games |
| Chicago Bulls | 1.79× | Sports |
| Irish whiskey | 2.92× | Food & Beverages |
| New York Knicks | 2.13× | Sports |
| New England Patriots | 1.57× | Sports |
| Minnesota Timberwolves | 2.22× | Sports |
| Chicago Bears | 1.53× | Sports |
| LeBron James | 1.56× | Sports |
| Minnesota Vikings | 1.86× | Sports |
| Alpine skiing | 1.79× | Sports |
| Los Angeles Rams | 1.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.22 |
| Urban Lifestyle | OPEN | 1.2 |
| Convenience Orientation | PREMIUM | 1.19 |
| Sports Activity | POWER | 1.16 |
| Indulgence | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.1% |
| Canada | 4.0% |
| Mexico | 1.4% |
See Coors Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
Frequently asked questions
How many fans does Coors Field have in United States?
Coors Field has an estimated audience of 559,059 people in United States, concentrated in Colorado and California.
What is the gender split and age of Coors Field fans?
43.2% of Coors Field fans are female, 56.8% are male, with an average age of 33.8 years.
Which brands do Coors Field fans like most?
Coors Field fans show strongest brand affinity for Colorado Avalanche (13.97×), Colorado Rockies (8.02×), and Denver Broncos (3.04×) over the country average.
Where do Coors Field fans live in United States?
Coors Field fans in United States are most concentrated in Colorado (reach 186,150), California (reach 32,772), and Texas (reach 21,996). These three regions account for the largest share of the active audience.
What other brands do Coors Field fans also like?
Beyond Coors Field itself, the audience over-indexes on Colorado Rockies (8.02×), Denver Broncos (3.04×), Beer (1.55×), and GameStop (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Coors Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.