Country Crock Audience in United States
Country Crock has an estimated audience of 427,889 people in United States. 77.1% are female, 22.9% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Historic site, Elsword, Mothercare, Bank account.
The average Country Crock fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Historic site, Elsword, with strongest over-indexing on Regional styles of Mexican music (6.87× the country average). Demographically, the Country Crock audience skews more female with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Software
Demographics of Country Crock fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 41.1 |
| Estimated audience size | 427,889 |
Audience persona
The typical Country Crock fan in United States is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,765 | 0.85× |
| Texas | 37,890 | 1.03× |
| Florida | 32,095 | 1.11× |
| New York | 25,874 | 1.08× |
| Illinois | 15,169 | 1.06× |
| North Carolina | 14,791 | 1.15× |
| Pennsylvania | 14,681 | 1.02× |
| Georgia | 14,567 | 1.11× |
| Ohio | 14,417 | 1.09× |
| New Jersey | 11,277 | 1.04× |
| Michigan | 11,120 | 0.99× |
| Virginia | 10,693 | 1.03× |
| Tennessee | 9,274 | 1.08× |
| Indiana | 8,783 | 1.12× |
| Washington | 8,116 | 0.95× |
| Massachusetts | 8,069 | 0.96× |
| Arizona | 7,822 | 0.9× |
| Missouri | 7,447 | 1.08× |
| Maryland | 7,378 | 1× |
| Kentucky | 7,014 | 1.31× |
| Colorado | 6,873 | 1.02× |
| South Carolina | 6,848 | 1.06× |
| Alabama | 6,749 | 1.13× |
| Louisiana | 6,415 | 1.16× |
| Wisconsin | 5,807 | 0.9× |
| Minnesota | 5,775 | 0.94× |
| Kansas | 5,652 | 1.68× |
| Oklahoma | 5,625 | 1.18× |
| Oregon | 5,059 | 1.03× |
| Connecticut | 4,371 | 1.02× |
| Arkansas | 3,995 | 1.13× |
| Nevada | 3,492 | 0.84× |
| Mississippi | 3,410 | 0.97× |
| Iowa | 3,291 | 0.93× |
| Utah | 3,107 | 0.81× |
| West Virginia | 2,285 | 1.15× |
| Nebraska | 2,074 | 0.97× |
| New Mexico | 1,965 | 0.92× |
| Hawaii | 1,907 | 1.04× |
| Idaho | 1,846 | 0.86× |
| Maine | 1,525 | 0.99× |
| New Hampshire | 1,513 | 0.9× |
| Rhode Island | 1,071 | 0.79× |
| Washington, District of Columbia | 1,070 | 0.83× |
| Delaware | 1,046 | 0.89× |
| South Dakota | 946 | 0.96× |
| North Dakota | 819 | 0.93× |
| Montana | 816 | 0.69× |
| Alaska | 814 | 0.89× |
| Vermont | 543 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 6.87× | Music & Radio |
| Historic site | 5.67× | Arts & Culture |
| Elsword | 18.75× | Games |
| Mothercare | 2.85× | Kids & Family |
| Bank account | 1.89× | Business & Career |
| Jingoism | 1.51× | Politics & Society |
| Picnic | 4.67× | Kids & Family |
| Unique Gifts | 1.55× | Shopping |
| Governor of Michigan | 4.8× | Politics & Society |
| Goop | 3.38× | Internet & Social Media |
| Grinch | 2.53× | Movies & TV |
| Vocal harmony | 2.79× | Music & Radio |
| Mathcore | 4.75× | Music & Radio |
| Harlow | 6.87× | Travel & Leisure |
| Fairy godmother | 4.06× | Literature |
| Hibachi | 4.23× | Food & Beverages |
| JDSU | 1.54× | Business & Career |
| Birthday Gifts | 1.62× | Kids & Family |
| Layne Staley | 3.08× | Music & Radio |
| Monogram | 1.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Creativity | OPEN | 1.32 |
| Extroversion | THRILL | 1.27 |
| Indulgence | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| Germany | 1.1% |
| Canada | 1.0% |
See Country Crock audiences in other countries
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Frequently asked questions
How many fans does Country Crock have in United States?
Country Crock has an estimated audience of 427,889 people in United States, concentrated in California and Texas.
What is the gender split and age of Country Crock fans?
77.1% of Country Crock fans are female, 22.9% are male, with an average age of 41.1 years.
Which brands do Country Crock fans like most?
Country Crock fans show strongest brand affinity for Regional styles of Mexican music (6.87×), Historic site (5.67×), and Elsword (18.75×) over the country average.
Where do Country Crock fans live in United States?
Country Crock fans in United States are most concentrated in California (reach 39,765), Texas (reach 37,890), and Florida (reach 32,095). These three regions account for the largest share of the active audience.
What other brands do Country Crock fans also like?
Beyond Country Crock itself, the audience over-indexes on Historic site (5.67×), Elsword (18.75×), Mothercare (2.85×), and Bank account (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Country Crock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.