Rascasse Audience Intelligence

Country rock Audience in United States

A data profile of the people who buy, follow and care about Country rock in United States — modelled from more than twelve digital signal sources. Country rock has an estimated audience of 6,632,881 people in United States.

#129among Musical genre in United States#3142among Topic in United States#413in Music & Radio

The average Country rock fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kacey Musgraves, Britney Spears, U.S. Route 66, with strongest over-indexing on Kacey Musgraves (7.5× the country average).

Demographically, the Country rock audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country rock fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Kacey Musgraves.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country rock profile in United States.

Audience size
6.6M
in United States
Gender
48.6%♀
51.4% male
Age
44.8
average years
Country rank
#5251
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country rock fans

48.6% are female, 51.4% are male, average age 44.8.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Country rock audience in United States
MetricValue
Female48.6%
Male51.4%
Average age44.8
Estimated audience size6,632,881
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Country rock audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4924%
50+34%
Fig. 04

Worldwide distribution

60.5%

of the worldwide Country rock audience comes from United States.

Worldwide audience distribution share by country for Country rock
CountryShare
United States60.5%
Germany6.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Country rock fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K2.12×
02Kentucky~100K1.22×
03Tennessee~200K1.17×
04West Virginia~40K1.14×
05Alaska~20K1.14×
06Iowa~60K1.13×
07Arkansas~60K1.12×
08Illinois~200K1.09×
09South Dakota~20K1.09×
10Mississippi~60K1.08×
11North Dakota~10K1.08×
12Oklahoma~80K1.07×
13Montana~20K1.05×
14Alabama~100K1.04×
15New Hampshire~30K1.04×
16Vermont~10K1.04×
17Kansas~50K1.02×
18Maine~20K1.02×
19Nebraska~30K1.01×
20New Mexico~30K1.01×
21Idaho~30K1.00×
22Delaware~20K1.00×
23Ohio~200K0.99×
24Louisiana~80K0.99×
25Wisconsin~100K0.97×
26Indiana~100K0.96×
27South Carolina~90K0.95×
28Oregon~70K0.95×
29Minnesota~90K0.94×
30Rhode Island~20K0.94×
31Pennsylvania~200K0.93×
32Michigan~200K0.93×
33Arizona~100K0.93×
34North Carolina~200K0.92×
35Colorado~100K0.92×
36Hawaii~30K0.91×
37Washington, District of Columbia~20K0.90×
38Nevada~60K0.89×
39Georgia~200K0.88×
40Connecticut~60K0.88×
41Washington~100K0.87×
42Utah~50K0.87×
43Florida~400K0.84×
44Virginia~100K0.83×
45Texas~500K0.82×
46New York~300K0.82×
47Maryland~90K0.80×
48Massachusetts~100K0.77×
49New Jersey~100K0.73×
50California~500K0.71×
Fig. 06

Affinity by region

Affinity by region — Country rock, United States
0.71×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country rock audience
#·InterestCategoryAffinity×
01Kacey MusgravesMusic & Radio7.50×
02Billy Ray CyrusMusic & Radio7.31×
03Scorpions (band)Music & Radio6.48×
04Berlin WallTravel & Leisure5.93×
05Chris StapletonMusic & Radio5.49×
06U.S. Route 66Travel & Leisure5.05×
07Bob DylanMusic & Radio5.00×
08ImprovisationMusic & Radio4.88×
09Billy JoelMusic & Radio4.86×
10Willie NelsonMusic & Radio4.51×
11RockabillyFashion & Accessoires3.14×
12Non-alcoholic beverageFood & Beverages2.77×
13Britney SpearsMusic & Radio2.39×
14Rail transportTravel & Leisure2.33×
15Vintage clothingFashion & Accessoires2.26×
16TicketmasterTravel & Leisure2.20×
17Real propertyHome & Garden2.07×
18NostalgiaHome & Garden1.78×
19RadioTechnology & Electronics1.64×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
TraditionCONSERVATISM1.70×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country rock audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Country rock have in United States?

Country rock has an estimated audience of 6,632,881 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Country rock fans?

48.6% of Country rock fans are female, 51.4% are male, with an average age of 44.8 years.

03

Which brands do Country rock fans like most?

Country rock fans show strongest brand affinity for Kacey Musgraves (7.5×), Britney Spears (2.39×), and U.S. Route 66 (5.05×) over the country average.

04

Where do Country rock fans live in United States?

Country rock fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Country rock fans also like?

Beyond Country rock itself, the audience over-indexes on Britney Spears (2.39×), U.S. Route 66 (5.05×), Willie Nelson (4.51×), and Ticketmaster (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Country rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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