Cranberry Audience in United States

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Cranberry has an estimated audience of 2,439,911 people in United States. 71.0% are female, 29.0% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Ken Burns, Goop, Governor of Michigan, Hibachi, Historic site.

The average Cranberry fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Burns, Goop, Governor of Michigan, with strongest over-indexing on Ken Burns (7.14× the country average). Demographically, the Cranberry audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cranberry fans

Demographic split for Cranberry audience in United States
MetricValue
Female71.0%
Male29.0%
Average age41.6
Estimated audience size2,439,911

Audience persona

The typical Cranberry fan in United States is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ken Burns.

Top regions in United States

Top regions ranked by reach for Cranberry in United States
RegionReachAffinity
California347,6911.3×
Texas259,6741.24×
Florida207,2861.25×
New York170,2091.25×
Pennsylvania104,9991.28×
Illinois95,6011.18×
New Jersey81,7701.32×
North Carolina75,2951.03×
Georgia74,6840.99×
Ohio73,6410.98×
Virginia67,1351.13×
Massachusetts65,7801.37×
Michigan60,5530.95×
Washington59,4861.22×
Arizona50,8021.02×
Tennessee50,1351.02×
Indiana48,4981.09×
Maryland44,4101.06×
Colorado39,4321.03×
Wisconsin38,7291.06×
Minnesota36,1541.03×
Missouri35,5440.9×
South Carolina32,7350.89×
Oregon32,1211.15×
Alabama27,8140.82×
Kentucky27,2320.89×
Louisiana25,9410.82×
Connecticut25,9061.06×
Oklahoma25,8460.95×
Nevada24,4661.04×
Utah24,1331.1×
Arkansas18,3880.91×
Kansas18,2580.95×
Iowa17,9970.9×
Mississippi14,9510.74×
New Mexico11,9560.98×
Nebraska11,6880.96×
Idaho10,9760.9×
West Virginia9,0950.8×
New Hampshire8,9880.93×
Hawaii8,4410.8×
Maine8,2100.94×
Rhode Island7,5130.97×
Washington, District of Columbia7,2090.98×
Delaware5,6830.84×
Alaska5,5691.07×
Montana5,0740.75×
South Dakota4,3180.77×
North Dakota3,9270.78×
Vermont3,8120.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cranberry audience
BrandAffinityCategory
Ken Burns7.14×Movies & TV
Goop4.73×Internet & Social Media
Governor of Michigan6.45×Politics & Society
Hibachi6.63×Food & Beverages
Historic site3.58×Arts & Culture
Swanson8.4×Health
Mathcore6.22×Music & Radio
Grinch3.1×Movies & TV
Karbala6.74×Travel & Leisure
Fairy godmother5.32×Literature
Pillow1.53×Home & Garden
Unique Gifts1.55×Shopping
Vocal harmony2.76×Music & Radio
Wok3.84×Food & Beverages
headspace5.22×Health
Kendra Scott1.65×Fashion & Accessoires
Google Home3.41×Technology & Electronics
JDSU1.59×Business & Career
Hipster4.92×Politics & Society
Cherish (group)5.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cranberry audience
TraitClusterScore
Healthy LifestyleBALANCE1.65
Family OrientationCONSERVATISM1.4
Convenience OrientationPREMIUM1.33
Price SensitivityPREMIUM1.32
IndulgenceJOY1.28
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Cranberry
CountryShare
United States29.7%
Taiwan12.9%
Thailand4.3%

See Cranberry audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cranberry have in United States?

Cranberry has an estimated audience of 2,439,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Cranberry fans?

71.0% of Cranberry fans are female, 29.0% are male, with an average age of 41.6 years.

Which brands do Cranberry fans like most?

Cranberry fans show strongest brand affinity for Ken Burns (7.14×), Goop (4.73×), and Governor of Michigan (6.45×) over the country average.

Where do Cranberry fans live in United States?

Cranberry fans in United States are most concentrated in California (reach 347,691), Texas (reach 259,674), and Florida (reach 207,286). These three regions account for the largest share of the active audience.

What other brands do Cranberry fans also like?

Beyond Cranberry itself, the audience over-indexes on Goop (4.73×), Governor of Michigan (6.45×), Hibachi (6.63×), and Historic site (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cranberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.