Cruiser bicycle Audience in United States

Cruiser bicycle has an estimated audience of 375,590 people in United States. 35.9% are female, 64.1% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Electric bicycle, PSV Eindhoven, Touring motorcycle, CarGurus, Moped.

The average Cruiser bicycle fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electric bicycle, PSV Eindhoven, Touring motorcycle, with strongest over-indexing on Electric bicycle (15.48× the country average). Demographically, the Cruiser bicycle audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Bicycle

Demographics of Cruiser bicycle fans

Demographic split for Cruiser bicycle audience in United States
MetricValue
Female35.9%
Male64.1%
Average age46.0
Estimated audience size375,590

Audience persona

The typical Cruiser bicycle fan in United States is more male, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Electric bicycle.

Top regions in United States

Top regions ranked by reach for Cruiser bicycle in United States
RegionReachAffinity
California71,2971.73×
Texas38,0471.18×
Florida35,3321.39×
New York20,2140.96×
Illinois12,7951.02×
New Jersey11,7131.23×
Michigan11,1751.14×
Ohio10,8120.93×
Arizona10,5281.37×
North Carolina10,3760.92×
Georgia10,2920.89×
Pennsylvania10,2860.81×
Virginia9,3021.02×
Washington7,9591.06×
Indiana7,7991.14×
Colorado7,6491.29×
Massachusetts6,5430.88×
Tennessee6,1200.81×
Louisiana6,0791.26×
South Carolina5,8591.04×
Oregon5,6831.32×
Maryland5,6040.87×
Minnesota4,8500.9×
Missouri4,7320.78×
Wisconsin4,5780.81×
Oklahoma4,4951.08×
Nevada4,2411.17×
Alabama4,0910.78×
Utah4,0421.2×
Kentucky3,9240.83×
Idaho3,2751.74×
Arkansas2,9690.96×
Connecticut2,9390.78×
Kansas2,7600.93×
Hawaii2,4901.54×
Iowa2,3520.76×
Mississippi2,3250.75×
New Mexico1,7650.94×
Nebraska1,5390.82×
West Virginia1,2080.69×
Montana1,1501.1×
New Hampshire1,1210.76×
Rhode Island1,0520.88×
Delaware1,0421.01×
Maine9400.7×
Washington, District of Columbia7130.63×
North Dakota7120.92×
Alaska6980.87×
South Dakota6330.73×
Vermont5170.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruiser bicycle audience
BrandAffinityCategory
Electric bicycle15.48×Cars & Mobility
PSV Eindhoven47.45×Sports
Touring motorcycle8.04×Cars & Mobility
CarGurus4.79×Cars & Mobility
Moped11.9×Cars & Mobility
Google Maps2.93×Internet & Social Media
Motorcycle accessories5.88×Cars & Mobility
Capital One2.66×Business & Career
AutoZone2.66×Cars & Mobility
Bicycle helmet12.66×Cars & Mobility
Shimano9.72×Cars & Mobility
Cruiser (motorcycle)7.45×Cars & Mobility
Custom motorcycle4.96×Cars & Mobility
Back to the Future7.94×Movies & TV
Indeed.com2.28×Business & Career
Livemusic2.9×Music & Radio
Pedelec74.91×Cars & Mobility
Supermoto9.55×Cars & Mobility
Electric motorcycles and scooters5.87×Cars & Mobility
Café racer9.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruiser bicycle audience
TraitClusterScore
SustainabilityBALANCE1.84
Luxury OrientationPREMIUM1.48
PatriotismCONSERVATISM1.46
Design AffinityPREMIUM1.38
Need for SecurityCONSERVATISM1.35
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Cruiser bicycle
CountryShare
United States52.1%
Canada7.7%
Germany5.6%

See Cruiser bicycle audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Cruiser bicycle have in United States?

Cruiser bicycle has an estimated audience of 375,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Cruiser bicycle fans?

35.9% of Cruiser bicycle fans are female, 64.1% are male, with an average age of 46.0 years.

Which brands do Cruiser bicycle fans like most?

Cruiser bicycle fans show strongest brand affinity for Electric bicycle (15.48×), PSV Eindhoven (47.45×), and Touring motorcycle (8.04×) over the country average.

Where do Cruiser bicycle fans live in United States?

Cruiser bicycle fans in United States are most concentrated in California (reach 71,297), Texas (reach 38,047), and Florida (reach 35,332). These three regions account for the largest share of the active audience.

What other brands do Cruiser bicycle fans also like?

Beyond Cruiser bicycle itself, the audience over-indexes on PSV Eindhoven (47.45×), Touring motorcycle (8.04×), CarGurus (4.79×), and Moped (11.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruiser bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.