A data profile of the people who buy, follow and care about Cruiser bicycle in United States — modelled from more than twelve digital signal sources. Cruiser bicycle has an estimated audience of 375,590 people in United States.
The average Cruiser bicycle fan in United States is 46.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Electric bicycle, Sustainable energy, Moped, with strongest over-indexing on Electric bicycle (22.72× the country average).
Demographically, the Cruiser bicycle audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cruiser bicycle fan in United States is more male, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Electric bicycle.
The key figures that characterise the Cruiser bicycle profile in United States.
35.9% are female, 64.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 46.0 |
| Estimated audience size | 375,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 35% |
Where the Cruiser bicycle audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~70K | 1.63× | |
| 02 | Idaho | ~3K | 1.59× | |
| 03 | Arizona | ~10K | 1.34× | |
| 04 | Oregon | ~6K | 1.34× | |
| 05 | Florida | ~30K | 1.30× | |
| 06 | Colorado | ~8K | 1.30× | |
| 07 | Hawaii | ~2K | 1.28× | |
| 08 | Louisiana | ~6K | 1.25× | |
| 09 | New Jersey | ~10K | 1.20× | |
| 10 | Nevada | ~4K | 1.16× | |
| 11 | Utah | ~4K | 1.14× | |
| 12 | Texas | ~40K | 1.09× | |
| 13 | Michigan | ~10K | 1.08× | |
| 14 | Indiana | ~7K | 1.07× | |
| 15 | Oklahoma | ~4K | 1.06× | |
| 16 | Washington | ~8K | 1.05× | |
| 17 | South Carolina | ~6K | 1.05× | |
| 18 | Delaware | ~1K | 1.05× | |
| 19 | Montana | ~1K | 1.02× | |
| 20 | Arkansas | ~3K | 1.01× | |
| 21 | Virginia | ~9K | 0.99× | |
| 22 | Alaska | <1K | 0.99× | |
| 23 | Illinois | ~10K | 0.98× | |
| 24 | Kansas | ~3K | 0.98× | |
| 25 | North Dakota | <1K | 0.96× | |
| 26 | Minnesota | ~5K | 0.95× | |
| 27 | New Mexico | ~2K | 0.95× | |
| 28 | North Carolina | ~10K | 0.93× | |
| 29 | South Dakota | <1K | 0.93× | |
| 30 | Vermont | <1K | 0.93× | |
| 31 | New York | ~20K | 0.91× | |
| 32 | Nebraska | ~2K | 0.91× | |
| 33 | Rhode Island | ~1K | 0.91× | |
| 34 | Ohio | ~10K | 0.90× | |
| 35 | Massachusetts | ~7K | 0.88× | |
| 36 | Kentucky | ~4K | 0.88× | |
| 37 | Connecticut | ~3K | 0.88× | |
| 38 | Iowa | ~3K | 0.88× | |
| 39 | Mississippi | ~3K | 0.88× | |
| 40 | West Virginia | ~2K | 0.88× | |
| 41 | New Hampshire | ~1K | 0.88× | |
| 42 | Georgia | ~10K | 0.87× | |
| 43 | Maryland | ~6K | 0.87× | |
| 44 | Alabama | ~5K | 0.87× | |
| 45 | Maine | ~1K | 0.86× | |
| 46 | Wisconsin | ~5K | 0.85× | |
| 47 | Tennessee | ~6K | 0.84× | |
| 48 | Missouri | ~5K | 0.84× | |
| 49 | Washington, District of Columbia | <1K | 0.81× | |
| 50 | Pennsylvania | ~10K | 0.79× |
The strongest cross-interests of the Cruiser bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric bicycle | Cars & Mobility | 22.72× | ||
| 02 | Moped | Cars & Mobility | 15.97× | ||
| 03 | Bicycle helmet | Cars & Mobility | 10.82× | ||
| 04 | Shimano | Cars & Mobility | 10.57× | ||
| 05 | Hybrid electric vehicle | Cars & Mobility | 8.28× | ||
| 06 | Sustainable energy | Home & Garden | 7.97× | ||
| 07 | Touring motorcycle | Cars & Mobility | 6.54× | ||
| 08 | Cruiser (motorcycle) | Cars & Mobility | 6.33× | ||
| 09 | Renewable energy | Business & Career | 6.07× | ||
| 10 | Obsessed (2009 film) | Movies & TV | 5.88× | ||
| 11 | FedEx | Business & Career | 4.70× | ||
| 12 | Solar energy | Home & Garden | 4.63× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 4.52× | ||
| 14 | Home automation | Technology & Electronics | 3.86× | ||
| 15 | First class travel | Travel & Leisure | 3.64× | ||
| 16 | Vehicle insurance | Cars & Mobility | 3.47× | ||
| 17 | Mortgage loans | Business & Career | 3.10× | ||
| 18 | AutoZone | Cars & Mobility | 1.94× | ||
| 19 | Airbnb | Travel & Leisure | 1.82× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.61× | |
| Patriotism | CONSERVATISM | 2.31× | |
| Convenience Orientation | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Mindfulness | BALANCE | 0.77× |
Cruiser bicycle has an estimated audience of 375,590 people in United States, concentrated in California and Texas.
35.9% of Cruiser bicycle fans are female, 64.1% are male, with an average age of 46.0 years.
Cruiser bicycle fans show strongest brand affinity for Electric bicycle (22.72×), Sustainable energy (7.97×), and Moped (15.97×) over the country average.
Cruiser bicycle fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Cruiser bicycle itself, the audience over-indexes on Sustainable energy (7.97×), Moped (15.97×), Renewable energy (6.07×), and FedEx (4.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cruiser bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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