Cutting (sport) Audience in United States
Cutting (sport) has an estimated audience of 793,164 people in United States. 50.8% are female, 49.2% are male, average age 44.3. Top brand affinities: Tech News, Historic site, Hibachi, UK garage, Google Home.
Top brand affinities include Tech News, Historic site, Hibachi, with strongest over-indexing on Tech News (40.91× the country average). Demographically, the Cutting (sport) audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Type: Topic
Demographics of Cutting (sport) fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 44.3 |
| Estimated audience size | 793,164 |
Audience persona
The typical Cutting (sport) fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Tech News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 40.91× | Technology & Electronics |
| Historic site | 11.9× | Arts & Culture |
| Hibachi | 13.14× | Food & Beverages |
| UK garage | 8.09× | Music & Radio |
| Google Home | 7.65× | Technology & Electronics |
| Product design | 2.21× | Business & Career |
| Stamp collecting | 5.12× | Home & Garden |
| Governor of Michigan | 7.96× | Politics & Society |
| Israel | 1.97× | Travel & Leisure |
| Home equity | 1.6× | Home & Garden |
| Goop | 4.3× | Internet & Social Media |
| Cherish (group) | 8.45× | Music & Radio |
| Pro-Ject | 3.07× | Music & Radio |
| Wok | 4.88× | Food & Beverages |
| headspace | 6.82× | Health |
| Unique Gifts | 1.69× | Shopping |
| Nebraska Cornhuskers football | 2.55× | Sports |
| Grace Slick | 5.92× | Music & Radio |
| Humulus lupulus | 27.59× | Food & Beverages |
| Staycation | 2.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.98 |
| Community Orientation | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.21 |
| Extroversion | THRILL | 1.2 |
| Pet Ownership | JOY | 1.14 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.9% |
| Australia | 9.6% |
| Canada | 4.2% |
See Cutting (sport) audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cutting (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.