Cyanide & Happiness Audience in United States
Cyanide & Happiness has an estimated audience of 942,260 people in United States. 35.0% are female, 65.0% are male, average age 31.6. Top brand affinities: Scooby-Doo, Pokémon, Emmy Rossum, Rick and Morty, Fandom.
Top brand affinities include Scooby-Doo, Pokémon, Emmy Rossum, with strongest over-indexing on Scooby-Doo (5.27× the country average). Demographically, the Cyanide & Happiness audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Literature · Type: Book / Manga / Comic · Subtype: Comics
Demographics of Cyanide & Happiness fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 31.6 |
| Estimated audience size | 942,260 |
Audience persona
The typical Cyanide & Happiness fan in United States is more male, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 5.27× | Movies & TV |
| Pokémon | 4.49× | Games |
| Emmy Rossum | 11.53× | Movies & TV |
| Rick and Morty | 5.24× | Movies & TV |
| Fandom | 4.37× | Literature |
| Catherine O'Hara | 4.57× | Movies & TV |
| MSN | 2.65× | News |
| The Legend of Zelda | 6.71× | Games |
| Superman | 1.71× | Movies & TV |
| GameStop | 3.64× | Games |
| Koala | 9.79× | Pets & Animals |
| Magic: The Gathering | 7.13× | Games |
| Cobie Smulders | 11.12× | Movies & TV |
| Staples (Canada) | 2.91× | Business & Career |
| Infographic | 8.82× | News |
| Mobile game | 2.44× | Games |
| Anime and manga fandom | 3.24× | Literature |
| Josh Brolin | 7.07× | Movies & TV |
| Anthropology | 2.26× | Business & Career |
| Nature | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.95 |
| Early Adopter Mentality | POWER | 1.59 |
| Individualism | JOY | 1.36 |
| Patriotism | CONSERVATISM | 1.36 |
| Social Media Usage | JOY | 1.21 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| Canada | 6.9% |
| United Kingdom | 6.5% |
See Cyanide & Happiness audiences in other countries
More Comics audiences in United States
- Fantastic Four (12,054,035)
- Naruto (6,907,419)
- Peanuts (3,146,348)
- Legends (comics) (2,744,718)
- Civil War (comics) (2,492,653)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cyanide & Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.