DAVE Audience in United States

DAVE logo

DAVE has an estimated audience of 2,671,359 people in United States. 50.6% are female, 49.4% are male, average age 38.5. Top regions: Ohio, California, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Beetlejuice.

The average DAVE fan in United States is 38.5 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.64× the country average). Demographically, the DAVE audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of DAVE fans

Demographic split for DAVE audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.5
Estimated audience size2,671,359

Audience persona

The typical DAVE fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for DAVE in United States
RegionReachAffinity
Ohio313,2613.81×
California252,1680.86×
Texas198,6430.86×
Florida130,8410.72×
New York118,5750.79×
Rhode Island97,91411.52×
Georgia75,7480.92×
Illinois72,3980.81×
Michigan66,1410.95×
North Carolina65,7360.82×
Pennsylvania61,9720.69×
Virginia51,1840.79×
Massachusetts46,6090.89×
New Jersey43,9480.65×
Indiana43,1100.88×
Tennessee40,9860.76×
Arizona40,7560.75×
Alabama38,4691.03×
South Carolina36,8170.92×
Washington35,3690.66×
Louisiana33,8690.98×
Missouri33,8270.79×
Maryland31,1910.68×
Colorado28,7300.68×
Wisconsin28,6620.71×
Oregon27,6170.9×
Kentucky27,0440.81×
Minnesota26,8980.7×
Oklahoma26,1650.88×
Mississippi24,7531.12×
Arkansas19,2780.88×
Nevada19,0730.74×
Connecticut18,8410.7×
Kansas13,8420.66×
Iowa13,1410.6×
Utah11,7650.49×
New Mexico9,4760.71×
West Virginia9,3660.75×
Idaho8,2720.62×
Nebraska8,2070.61×
New Hampshire6,1270.58×
Hawaii5,8690.51×
Maine5,2360.55×
Montana4,8890.66×
Washington, District of Columbia4,5150.56×
Delaware3,6400.49×
South Dakota3,1680.51×
North Dakota3,1230.57×
Vermont2,6920.57×
Alaska2,5830.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DAVE audience
BrandAffinityCategory
Google Maps15.64×Internet & Social Media
Capital One14.9×Business & Career
Indeed.com13.3×Business & Career
CarGurus14.89×Cars & Mobility
Beetlejuice11.25×Movies & TV
Circle K15.41×Shopping
Enterprise Rent-A-Car13.28×Cars & Mobility
Aaron Rodgers13.81×Sports
DeviantArt15.08×Internet & Social Media
Google News11.61×News
AccuWeather12.66×Home & Garden
Khan Academy15.77×Business & Career
ICloud16.73×Technology & Electronics
Diane Keaton10.49×Movies & TV
Apple Store13.25×Shopping
Blake Lively15.36×Movies & TV
Billy Bob Thornton13.37×Movies & TV
Google Earth14.89×Internet & Social Media
Margot Robbie13.59×Movies & TV
Nicole Kidman13.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DAVE audience
TraitClusterScore
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.25
LGBTQ+ IdentityOPEN1.24
Social Media UsageJOY1.1
SustainabilityBALANCE1.05
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for DAVE
CountryShare
United States48.4%
France14.2%
United Kingdom10.9%

See DAVE audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does DAVE have in United States?

DAVE has an estimated audience of 2,671,359 people in United States, concentrated in Ohio and California.

What is the gender split and age of DAVE fans?

50.6% of DAVE fans are female, 49.4% are male, with an average age of 38.5 years.

Which brands do DAVE fans like most?

DAVE fans show strongest brand affinity for Google Maps (15.64×), Capital One (14.9×), and Indeed.com (13.3×) over the country average.

Where do DAVE fans live in United States?

DAVE fans in United States are most concentrated in Ohio (reach 313,261), California (reach 252,168), and Texas (reach 198,643). These three regions account for the largest share of the active audience.

What other brands do DAVE fans also like?

Beyond DAVE itself, the audience over-indexes on Capital One (14.9×), Indeed.com (13.3×), CarGurus (14.89×), and Beetlejuice (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DAVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.