A data profile of the people who buy, follow and care about DAVE in United States — modelled from more than twelve digital signal sources. DAVE has an estimated audience of 2,550,369 people in United States.
The average DAVE fan in United States is 31.9 years old, more female, and lives primarily in Ohio.
The audience is concentrated in Ohio, California, Texas.
Top brand affinities include Podcast, Mixed martial arts, Real property, with strongest over-indexing on Podcast (2.24× the country average).
Demographically, the DAVE audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical DAVE fan in United States is more female, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Podcast.
The key figures that characterise the DAVE profile in United States.
56.1% are female, 43.9% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 31.9 |
| Estimated audience size | 2,550,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 17% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide DAVE audience comes from United States.
| Country | Share |
|---|---|
| United States | 47.3% |
| France | 14.5% |
| United Kingdom | 12.4% |
Where the DAVE audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~90K | 11.83× | |
| 02 | Ohio | ~300K | 3.67× | |
| 03 | Mississippi | ~20K | 1.15× | |
| 04 | Alabama | ~40K | 1.03× | |
| 05 | Louisiana | ~30K | 0.98× | |
| 06 | Oregon | ~30K | 0.97× | |
| 07 | Georgia | ~70K | 0.96× | |
| 08 | Michigan | ~60K | 0.96× | |
| 09 | Massachusetts | ~50K | 0.92× | |
| 10 | South Carolina | ~30K | 0.90× | |
| 11 | Kentucky | ~30K | 0.90× | |
| 12 | Arkansas | ~20K | 0.89× | |
| 13 | New Mexico | ~10K | 0.88× | |
| 14 | Oklahoma | ~20K | 0.87× | |
| 15 | Texas | ~200K | 0.86× | |
| 16 | New York | ~100K | 0.86× | |
| 17 | North Carolina | ~60K | 0.86× | |
| 18 | Indiana | ~40K | 0.86× | |
| 19 | Connecticut | ~20K | 0.85× | |
| 20 | Illinois | ~70K | 0.84× | |
| 21 | West Virginia | ~9K | 0.82× | |
| 22 | California | ~200K | 0.81× | |
| 23 | Washington | ~40K | 0.80× | |
| 24 | Missouri | ~30K | 0.79× | |
| 25 | Vermont | ~3K | 0.79× | |
| 26 | Montana | ~5K | 0.77× | |
| 27 | Virginia | ~50K | 0.76× | |
| 28 | Tennessee | ~40K | 0.76× | |
| 29 | Delaware | ~5K | 0.76× | |
| 30 | Nevada | ~20K | 0.75× | |
| 31 | North Dakota | ~4K | 0.75× | |
| 32 | Pennsylvania | ~60K | 0.74× | |
| 33 | Arizona | ~40K | 0.74× | |
| 34 | Wisconsin | ~30K | 0.74× | |
| 35 | Maryland | ~30K | 0.72× | |
| 36 | Florida | ~100K | 0.71× | |
| 37 | Minnesota | ~20K | 0.70× | |
| 38 | New Jersey | ~40K | 0.69× | |
| 39 | Idaho | ~9K | 0.69× | |
| 40 | New Hampshire | ~7K | 0.69× | |
| 41 | Kansas | ~10K | 0.68× | |
| 42 | Colorado | ~30K | 0.67× | |
| 43 | Nebraska | ~8K | 0.66× | |
| 44 | Maine | ~6K | 0.66× | |
| 45 | Washington, District of Columbia | ~5K | 0.65× | |
| 46 | South Dakota | ~4K | 0.65× | |
| 47 | Alaska | ~3K | 0.64× | |
| 48 | Iowa | ~10K | 0.63× | |
| 49 | Hawaii | ~6K | 0.59× | |
| 50 | Utah | ~10K | 0.56× |
The strongest cross-interests of the DAVE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Podcast | Music & Radio | 2.24× | ||
| 02 | Shōnen manga | Literature | 2.09× | ||
| 03 | IGN | Movies & TV | 1.80× | ||
| 04 | Fandom | Literature | 1.74× | ||
| 05 | John Travolta | Movies & TV | 1.70× | ||
| 06 | Talk radio | Music & Radio | 1.68× | ||
| 07 | Patreon | Internet & Social Media | 1.67× | ||
| 08 | Bruce Willis | Movies & TV | 1.66× | ||
| 09 | True crime | Movies & TV | 1.66× | ||
| 10 | Bored Panda | Internet & Social Media | 1.66× | ||
| 11 | Deodorant | Beauty & Wellness | 1.63× | ||
| 12 | Web server | Technology & Electronics | 1.60× | ||
| 13 | Digital Trends | Technology & Electronics | 1.58× | ||
| 14 | Tobacco | Food & Beverages | 1.58× | ||
| 15 | Us Weekly | Internet & Social Media | 1.57× | ||
| 16 | Female entrepreneur | Business & Career | 1.55× | ||
| 17 | Driver's license | Cars & Mobility | 1.54× | ||
| 18 | Mixed martial arts | Sports | 1.53× | ||
| 19 | Democracy | Politics & Society | 1.53× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
DAVE has an estimated audience of 2,550,369 people in United States, concentrated in Ohio and California.
56.1% of DAVE fans are female, 43.9% are male, with an average age of 31.9 years.
DAVE fans show strongest brand affinity for Podcast (2.24×), Mixed martial arts (1.53×), and Real property (1.51×) over the country average.
DAVE fans in United States are most concentrated in Ohio (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond DAVE itself, the audience over-indexes on Mixed martial arts (1.53×), Real property (1.51×), Fandom (1.74×), and Talk radio (1.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for DAVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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