Rascasse Audience Intelligence

David Zwirner Target Market in United States

A data profile of the people who buy, follow and care about David Zwirner in United States — modelled from more than twelve digital signal sources. David Zwirner has an estimated audience of 315,504 people in United States.

#1among Art center / gallery in United States#4865among Brand in United States#461in Arts & Culture

The average David Zwirner fan in United States is 35.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Art Collecting, Abstract art, Art dealer, with strongest over-indexing on Art Collecting (26.14× the country average).

Demographically, the David Zwirner audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Zwirner fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Art Collecting.

Category: Arts & Culture · Type: Brand · Subtype: Art center / gallery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Zwirner profile in United States.

Audience size
316K
in United States
Gender
55.4%♀
44.6% male
Age
35.3
average years
Country rank
#47092
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of David Zwirner

55.4% are female, 44.6% are male, average age 35.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for David Zwirner audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.3
Estimated audience size315,504
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the David Zwirner audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

58.0%

of the worldwide David Zwirner audience comes from United States.

Worldwide audience distribution share by country for David Zwirner
CountryShare
United States58.0%
United Kingdom12.3%
France11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Zwirner audience in United States is strongest.

Fig. 05

Top regions by affinity

David Zwirner customers by region in United States
#RegionReachAffinity×
01New York~200K25.97×
02New Jersey~30K3.93×
03California~90K2.68×
04Connecticut~4K1.49×
05Washington, District of Columbia~1K1.48×
06Rhode Island~1K1.24×
07Vermont<1K1.02×
08Massachusetts~6K0.96×
09Alaska<1K0.92×
10North Dakota<1K0.92×
11Maine<1K0.91×
12South Dakota<1K0.90×
13Montana<1K0.88×
14West Virginia~1K0.86×
15Delaware<1K0.86×
16Idaho~1K0.85×
17Hawaii~1K0.85×
18Mississippi~2K0.84×
19Nebraska~1K0.84×
20Arkansas~2K0.83×
21New Hampshire<1K0.83×
22Kansas~2K0.82×
23Oklahoma~3K0.81×
24Iowa~2K0.81×
25New Mexico~1K0.80×
26Kentucky~3K0.78×
27Alabama~3K0.77×
28Nevada~2K0.74×
29Louisiana~3K0.73×
30Utah~2K0.73×
31Wisconsin~3K0.70×
32South Carolina~3K0.69×
33Oregon~2K0.68×
34Indiana~4K0.66×
35Missouri~3K0.66×
36Pennsylvania~6K0.64×
37Maryland~3K0.64×
38Minnesota~3K0.64×
39Arizona~4K0.62×
40Tennessee~4K0.61×
41Virginia~4K0.59×
42Colorado~3K0.59×
43Washington~3K0.57×
44Michigan~4K0.53×
45Illinois~5K0.52×
46Ohio~5K0.52×
47Georgia~5K0.52×
48North Carolina~5K0.51×
49Florida~9K0.43×
50Texas~9K0.36×
Fig. 06

Affinity by region

Affinity by region — David Zwirner, United States
0.36×1.00×25.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Zwirner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Zwirner audience
#·InterestCategoryAffinity×
01Art CollectingArts & Culture26.14×
02Art dealerArts & Culture18.87×
03International educationBusiness & Career14.63×
04Miami Hurricanes footballSports12.29×
05Portrait paintingArts & Culture11.16×
06ExhibitionArts & Culture9.96×
07Art auctionArts & Culture9.33×
08Abstract artArts & Culture8.14×
09Oil paintingArts & Culture7.23×
10Watercolor paintingArts & Culture6.34×
11Digital artArts & Culture5.91×
12Acrylic paintArts & Culture5.72×
13Plastic artsArts & Culture5.64×
14Modern artArts & Culture5.29×
15Art exhibitionArts & Culture4.40×
16Contemporary artArts & Culture3.77×
17MuseumArts & Culture3.20×
18Fine artBusiness & Career2.88×
19Planet FitnessSports2.32×
20SupermanMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Zwirner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Zwirner audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.43×
Career OrientationPOWER2.27×
Urban LifestyleOPEN2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Zwirner audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Convenience OrientationPREMIUM0.83×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is David Zwirner's target market in United States?

David Zwirner's target market in United States covers an estimated 315,504 people, concentrated in New York and California.

02

What is the gender split and age of David Zwirner customers?

55.4% of the David Zwirner audience are female, 44.6% are male, with an average age of 35.3 years.

03

Which brands do David Zwirner fans like most?

David Zwirner fans show strongest brand affinity for Art Collecting (26.14×), Abstract art (8.14×), and Art dealer (18.87×) over the country average.

04

Where do David Zwirner fans live in United States?

David Zwirner fans in United States are most concentrated in New York (reach ~200K), California (reach ~90K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do David Zwirner fans also like?

Beyond David Zwirner itself, the audience over-indexes on Abstract art (8.14×), Art dealer (18.87×), Modern art (5.29×), and International education (14.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art center / gallery audiences in United States

See David Zwirner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for David Zwirner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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