David Zwirner Audience in United States

David Zwirner logo

David Zwirner has an estimated audience of 298,584 people in United States. 56.3% are female, 43.7% are male, average age 35.2. Top regions: New York, California, New Jersey. Top brand affinities: Product design, UK garage, Stamp collecting, JDSU, Home equity.

The average David Zwirner fan in United States is 35.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Product design, UK garage, Stamp collecting, with strongest over-indexing on Product design (3.23× the country average). Demographically, the David Zwirner audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Brand · Subtype: Art center / gallery

Demographics of David Zwirner fans

Demographic split for David Zwirner audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.2
Estimated audience size298,584

Audience persona

The typical David Zwirner fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for David Zwirner in United States
RegionReachAffinity
New York223,93820.81×
California90,8952.77×
New Jersey31,6384.17×
Florida7,5420.37×
Texas7,4980.29×
Pennsylvania6,9290.69×
Massachusetts6,7381.15×
Connecticut5,6641.89×
Illinois4,6770.47×
Virginia4,1760.57×
Georgia3,4970.38×
Maryland2,7700.54×
Washington2,7670.46×
North Carolina2,7590.31×
Ohio2,1680.24×
Michigan2,0370.26×
Washington, District of Columbia1,8732.09×
Oregon1,6630.49×
Rhode Island1,6191.7×
Colorado1,4580.31×
Tennessee1,3630.23×
Minnesota1,2700.3×
Missouri1,2450.26×
Arizona1,1060.18×
Indiana9890.18×
South Carolina9810.22×
Louisiana9610.25×
Maine9360.88×
Wisconsin7560.17×
New Mexico6870.46×
Nevada6850.24×
Utah6720.25×
Vermont6141.17×
Kentucky5910.16×
Mississippi5620.23×
New Hampshire5590.47×
Oklahoma5260.16×
Alabama5010.12×
Kansas4610.2×
Arkansas4610.19×
Iowa4380.18×
West Virginia4280.31×
Alaska4270.67×
Idaho3950.26×
Hawaii3780.29×
Nebraska3740.25×
Montana3730.45×
South Dakota3680.53×
North Dakota3580.58×
Delaware3560.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Zwirner audience
BrandAffinityCategory
Product design3.23×Business & Career
UK garage7.04×Music & Radio
Stamp collecting5.35×Home & Garden
JDSU3.39×Business & Career
Home equity2.12×Home & Garden
Home staging5.18×Home & Garden
Collectable1.56×Kids & Family
Jaws4.64×Movies & TV
Fairy godmother6.3×Literature
Nebraska Cornhuskers football3.04×Sports
Vocal harmony3.68×Music & Radio
Jesse Plemons2.63×Movies & TV
Grinch2.98×Movies & TV
Bank account1.82×Business & Career
Wok4.66×Food & Beverages
Goop3.75×Internet & Social Media
Isometric exercise6.02×Sports
Governor of Michigan5.03×Politics & Society
Janitor4.33×Home & Garden
Embroidery Library10.45×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Zwirner audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
LGBTQ+ IdentityOPEN2.56
Design AffinityPREMIUM2.56
Urban LifestyleOPEN2.19
SustainabilityBALANCE1.72
Risk AppetiteTHRILL1.71

Worldwide distribution

Worldwide audience distribution share by country for David Zwirner
CountryShare
United States57.5%
United Kingdom12.9%
France10.5%

See David Zwirner audiences in other countries

More Art center / gallery audiences in United States

Frequently asked questions

How many fans does David Zwirner have in United States?

David Zwirner has an estimated audience of 298,584 people in United States, concentrated in New York and California.

What is the gender split and age of David Zwirner fans?

56.3% of David Zwirner fans are female, 43.7% are male, with an average age of 35.2 years.

Which brands do David Zwirner fans like most?

David Zwirner fans show strongest brand affinity for Product design (3.23×), UK garage (7.04×), and Stamp collecting (5.35×) over the country average.

Where do David Zwirner fans live in United States?

David Zwirner fans in United States are most concentrated in New York (reach 223,938), California (reach 90,895), and New Jersey (reach 31,638). These three regions account for the largest share of the active audience.

What other brands do David Zwirner fans also like?

Beyond David Zwirner itself, the audience over-indexes on UK garage (7.04×), Stamp collecting (5.35×), JDSU (3.39×), and Home equity (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Zwirner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.