Rascasse Audience Intelligence

Death Becomes Her Audience in United States

A data profile of the people who buy, follow and care about Death Becomes Her in United States — modelled from more than twelve digital signal sources. Death Becomes Her has an estimated audience of 2,377,865 people in United States.

#675among Movie / TV Show / Series in United States#1822in Movies & TV

The average Death Becomes Her fan in United States is 37.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Meryl Streep, Zootopia, Reddit, with strongest over-indexing on Meryl Streep (26.53× the country average).

Demographically, the Death Becomes Her audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death Becomes Her fan in United States is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Meryl Streep.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death Becomes Her profile in United States.

Audience size
2.4M
in United States
Gender
89.0%♀
11.0% male
Age
37.8
average years
Country rank
#12403
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death Becomes Her viewers

89.0% are female, 11.0% are male, average age 37.8.

Fig. 02

Gender split

89.0%
Female
11.0%
Male
Demographic split for Death Becomes Her audience in United States
MetricValue
Female89.0%
Male11.0%
Average age37.8
Estimated audience size2,377,865
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Death Becomes Her audience in United States
Age bracketShare%
16-198%
20-2932%
30-3932%
40-4921%
50+7%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Death Becomes Her audience comes from United States.

Worldwide audience distribution share by country for Death Becomes Her
CountryShare
United States51.8%
India5.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death Becomes Her audience in United States is strongest.

Fig. 05

Top regions by affinity

Death Becomes Her fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.40×
02New Jersey~90K1.42×
03Washington, District of Columbia~10K1.32×
04Connecticut~30K1.26×
05Illinois~100K1.22×
06Oregon~40K1.18×
07Utah~30K1.17×
08Massachusetts~60K1.13×
09Pennsylvania~100K1.12×
10Rhode Island~9K1.10×
11California~300K1.06×
12Maryland~50K1.06×
13Colorado~40K1.06×
14Washington~60K1.05×
15Vermont~5K1.04×
16Oklahoma~30K1.03×
17New Mexico~10K1.02×
18Maine~9K1.01×
19Missouri~40K1.00×
20Kentucky~30K0.98×
21Virginia~60K0.97×
22Tennessee~50K0.97×
23Louisiana~30K0.97×
24Idaho~10K0.97×
25Texas~200K0.96×
26Ohio~80K0.96×
27Georgia~80K0.95×
28Arizona~50K0.95×
29Alaska~5K0.95×
30Nevada~20K0.94×
31North Carolina~70K0.93×
32New Hampshire~10K0.93×
33Delaware~7K0.93×
34Florida~200K0.92×
35Montana~7K0.92×
36West Virginia~10K0.91×
37Michigan~60K0.90×
38Indiana~40K0.90×
39Arkansas~20K0.90×
40Kansas~20K0.89×
41Minnesota~30K0.86×
42Wisconsin~30K0.85×
43Nebraska~10K0.84×
44South Carolina~30K0.83×
45Alabama~30K0.82×
46Iowa~20K0.81×
47Mississippi~20K0.78×
48South Dakota~5K0.78×
49North Dakota~4K0.77×
50Hawaii~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Death Becomes Her, United States
0.76×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death Becomes Her audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death Becomes Her audience
#·InterestCategoryAffinity×
01Meryl StreepMovies & TV26.53×
02Meet the RobinsonsMovies & TV13.63×
03ZootopiaMovies & TV12.93×
04DumboMovies & TV8.84×
05MonstersMovies & TV8.66×
06Rotten TomatoesMovies & TV6.06×
07Minions (film)Movies & TV5.69×
08Britney SpearsMusic & Radio4.57×
09RedditInternet & Social Media4.14×
10SubwayFood & Beverages3.62×
11Weather forecastingHome & Garden3.49×
12Scooby-DooMovies & TV3.42×
13FedExBusiness & Career2.80×
14TV game showsMovies & TV2.50×
15Pizza HutFood & Beverages2.14×
16Horror moviesMovies & TV1.92×
17Harry PotterMovies & TV1.82×
18PinterestInternet & Social Media1.77×
19McDonald'sFood & Beverages1.75×
20SupermanMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death Becomes Her audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death Becomes Her audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
ExtroversionTHRILL1.37×
Social Media UsageJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death Becomes Her audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
DIY MentalityTHRILL0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death Becomes Her have in United States?

Death Becomes Her has an estimated audience of 2,377,865 people in United States, concentrated in New York and California.

02

What is the gender split and age of Death Becomes Her viewers?

89.0% of Death Becomes Her fans are female, 11.0% are male, with an average age of 37.8 years.

03

Which brands do Death Becomes Her fans like most?

Death Becomes Her fans show strongest brand affinity for Meryl Streep (26.53×), Zootopia (12.93×), and Reddit (4.14×) over the country average.

04

Where do Death Becomes Her fans live in United States?

Death Becomes Her fans in United States are most concentrated in New York (reach ~400K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Death Becomes Her fans also like?

Beyond Death Becomes Her itself, the audience over-indexes on Zootopia (12.93×), Reddit (4.14×), Subway (3.62×), and Britney Spears (4.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Death Becomes Her. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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