Decor Home Ideas Audience in United States

Decor Home Ideas logo

Decor Home Ideas has an estimated audience of 5,090,902 people in United States. 70.0% are female, 30.0% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Natural rubber, Staycation, Product design, Home equity, Pillow.

The average Decor Home Ideas fan in United States is 36.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Natural rubber, Staycation, Product design, with strongest over-indexing on Natural rubber (2.9× the country average). Demographically, the Decor Home Ideas audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Decor Home Ideas fans

Demographic split for Decor Home Ideas audience in United States
MetricValue
Female70.0%
Male30.0%
Average age36.5
Estimated audience size5,090,902

Audience persona

The typical Decor Home Ideas fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Decor Home Ideas in United States
RegionReachAffinity
Texas561,2551.28×
California551,3000.98×
Florida394,9401.15×
New York337,7271.19×
Georgia192,8871.23×
North Carolina179,6591.17×
Illinois169,6241×
Pennsylvania169,1190.99×
Ohio159,6021.02×
New Jersey133,6041.03×
Michigan129,1290.97×
Virginia125,8841.02×
Arizona120,2731.16×
Tennessee115,8811.13×
Washington107,8081.06×
Indiana105,8591.14×
Maryland93,0811.06×
Massachusetts92,1200.92×
Louisiana90,5441.38×
Alabama87,5511.23×
Colorado83,5601.04×
Missouri83,3501.02×
South Carolina80,3811.05×
Kentucky80,0781.25×
Minnesota69,4540.95×
Oklahoma69,3581.23×
Wisconsin64,7140.84×
Mississippi60,6501.45×
Arkansas55,8851.33×
Oregon55,3630.95×
Nevada53,6571.09×
Utah42,2340.93×
Connecticut42,0250.82×
Kansas38,9330.97×
Iowa37,3700.89×
Idaho26,4511.04×
New Mexico26,3551.03×
West Virginia24,2191.02×
Nebraska22,9230.9×
Hawaii18,0780.83×
Delaware13,2740.95×
Maine12,5920.69×
Rhode Island11,8580.73×
South Dakota10,9980.93×
New Hampshire10,9370.55×
Montana10,1290.72×
North Dakota10,1240.97×
Washington, District of Columbia9,5850.63×
Alaska9,2960.85×
Wyoming5,6520.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decor Home Ideas audience
BrandAffinityCategory
Natural rubber2.9×Cars & Mobility
Staycation3.75×Home & Garden
Product design2.22×Business & Career
Home equity2.04×Home & Garden
Pillow2.03×Home & Garden
Mothercare2.77×Kids & Family
Cachorro4.22×Pets & Animals
9NEWS (KUSA)3.6×Movies & TV
Nebraska Cornhuskers football2.65×Sports
UK garage3.85×Music & Radio
JDSU2.02×Business & Career
Jesse Plemons2.23×Movies & TV
Jaws3.09×Movies & TV
Employee retention7.93×Business & Career
Home staging2.67×Home & Garden
Soldering iron1.63×Home & Garden
Queens College, City University of New York3.4×Business & Career
Meals on Wheels2.52×Food & Beverages
Nipsey Hussle2.29×Music & Radio
Women's empowerment1.65×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decor Home Ideas audience
TraitClusterScore
Design AffinityPREMIUM4.6
Quality AwarenessPREMIUM2.01
Luxury OrientationPREMIUM2
DIY MentalityTHRILL1.88
LGBTQ+ IdentityOPEN1.49
Family OrientationCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Decor Home Ideas
CountryShare
United States77.7%
India2.3%
Mexico2.2%

See Decor Home Ideas audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Decor Home Ideas have in United States?

Decor Home Ideas has an estimated audience of 5,090,902 people in United States, concentrated in Texas and California.

What is the gender split and age of Decor Home Ideas fans?

70.0% of Decor Home Ideas fans are female, 30.0% are male, with an average age of 36.5 years.

Which brands do Decor Home Ideas fans like most?

Decor Home Ideas fans show strongest brand affinity for Natural rubber (2.9×), Staycation (3.75×), and Product design (2.22×) over the country average.

Where do Decor Home Ideas fans live in United States?

Decor Home Ideas fans in United States are most concentrated in Texas (reach 561,255), California (reach 551,300), and Florida (reach 394,940). These three regions account for the largest share of the active audience.

What other brands do Decor Home Ideas fans also like?

Beyond Decor Home Ideas itself, the audience over-indexes on Staycation (3.75×), Product design (2.22×), Home equity (2.04×), and Pillow (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decor Home Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.