Defensive fighting position Audience in United States

Defensive fighting position logo

Defensive fighting position has an estimated audience of 420,163 people in United States. 19.8% are female, 80.2% are male, average age 43.2. Top brand affinities: Urban Outfitters, Grinch, Wok, Nationality, Vocal harmony.

Top brand affinities include Urban Outfitters, Grinch, Wok, with strongest over-indexing on Urban Outfitters (12.24× the country average). Demographically, the Defensive fighting position audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Type: Topic

Demographics of Defensive fighting position fans

Demographic split for Defensive fighting position audience in United States
MetricValue
Female19.8%
Male80.2%
Average age43.2
Estimated audience size420,163

Audience persona

The typical Defensive fighting position fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Defensive fighting position audience
BrandAffinityCategory
Urban Outfitters12.24×Shopping
Grinch9.71×Movies & TV
Wok10.51×Food & Beverages
Nationality3.38×Politics & Society
Vocal harmony6.95×Music & Radio
Governor of Michigan9.68×Politics & Society
Kuk Harrell63.5×Music & Radio
Goop6.36×Internet & Social Media
Guitarist (magazine)11.54×Music & Radio
Google Home6.51×Technology & Electronics
Gift registry13.09×Kids & Family
Hipster9.06×Politics & Society
Grace Slick8.21×Music & Radio
Hibachi7.13×Food & Beverages
La Jolla8.11×Travel & Leisure
Hang Seng Index11.24×Business & Career
No Escape (1994 film)8.87×Movies & TV
El Paso County, Colorado9.61×Travel & Leisure
Eutheria14.04×Pets & Animals
Mathcore4.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Defensive fighting position audience
TraitClusterScore
PatriotismCONSERVATISM8.43
Risk AppetiteTHRILL2.67
SpiritualityBALANCE1.85
Luxury OrientationPREMIUM1.27
Need for SecurityCONSERVATISM1.26
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Defensive fighting position
CountryShare
United States39.4%
Mexico19.8%
Brazil10.6%

See Defensive fighting position audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Defensive fighting position. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.