Rascasse Audience Intelligence

DeMellier Target Market in United States

A data profile of the people who buy, follow and care about DeMellier in United States — modelled from more than twelve digital signal sources. DeMellier has an estimated audience of 196,976 people in United States.

#70among Luxury fashion in United States#6520among Brand in United States#1876in Fashion & Accessoires

The average DeMellier fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Michael Kors, Gucci, Louis Vuitton, with strongest over-indexing on Michael Kors (6.94× the country average).

Demographically, the DeMellier audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeMellier fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Michael Kors.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the DeMellier profile in United States.

Audience size
197K
in United States
Gender
71.5%♀
28.5% male
Age
36.6
average years
Country rank
#59114
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeMellier

71.5% are female, 28.5% are male, average age 36.6.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for DeMellier audience in United States
MetricValue
Female71.5%
Male28.5%
Average age36.6
Estimated audience size196,976
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the DeMellier audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

11.8%

of the worldwide DeMellier audience comes from United States.

Worldwide audience distribution share by country for DeMellier
CountryShare
France12.6%
United States11.8%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeMellier audience in United States is strongest.

Fig. 05

Top regions by affinity

DeMellier customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.89×
02New York~30K2.75×
03New Jersey~10K2.23×
04California~50K2.10×
05Massachusetts~8K2.09×
06Virginia~8K1.61×
07Connecticut~3K1.58×
08Illinois~10K1.48×
09Washington~6K1.46×
10Maryland~5K1.43×
11Hawaii~1K1.42×
12Florida~20K1.35×
13Texas~20K1.32×
14Nevada~2K1.18×
15Georgia~7K1.13×
16Rhode Island<1K1.03×
17Pennsylvania~6K0.96×
18North Carolina~6K0.96×
19Colorado~3K0.96×
20New Hampshire<1K0.96×
21Vermont<1K0.93×
22Oregon~2K0.92×
23North Dakota<1K0.92×
24Delaware<1K0.89×
25Alaska<1K0.89×
26Arizona~4K0.87×
27Maine<1K0.86×
28South Dakota<1K0.86×
29South Carolina~3K0.85×
30Montana<1K0.84×
31Tennessee~3K0.83×
32Louisiana~2K0.82×
33Michigan~4K0.81×
34Minnesota~2K0.79×
35West Virginia<1K0.79×
36Idaho<1K0.77×
37Arkansas~1K0.76×
38Kansas~1K0.76×
39Nebraska<1K0.76×
40New Mexico<1K0.75×
41Missouri~2K0.74×
42Oklahoma~2K0.74×
43Ohio~4K0.73×
44Mississippi~1K0.73×
45Utah~1K0.71×
46Iowa~1K0.70×
47Indiana~2K0.69×
48Wisconsin~2K0.69×
49Alabama~2K0.68×
50Kentucky~2K0.68×
Fig. 06

Affinity by region

Affinity by region — DeMellier, United States
0.68×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeMellier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeMellier audience
#·InterestCategoryAffinity×
01Jimmy ChooFashion & Accessoires7.94×
02Michael KorsFashion & Accessoires6.94×
03Bottega VenetaFashion & Accessoires6.84×
04Christian LouboutinFashion & Accessoires6.52×
05Maison MargielaFashion & Accessoires6.48×
06PandoraFashion & Accessoires4.51×
07GucciFashion & Accessoires4.50×
08VersaceFashion & Accessoires4.42×
09Marc JacobsFashion & Accessoires4.18×
10BalenciagaFashion & Accessoires3.98×
11PradaFashion & Accessoires3.94×
12Louis VuittonFashion & Accessoires3.62×
13Nordstrom RackFashion & Accessoires2.21×
14LeatherFashion & Accessoires2.18×
15ULTA BeautyBeauty & Wellness2.17×
16SunglassesFashion & Accessoires2.02×
17NordstromShopping1.73×
18SephoraShopping1.66×
19Luxury goodsFashion & Accessoires1.65×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeMellier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeMellier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
Luxury OrientationPREMIUM1.68×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeMellier audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
IndividualismJOY0.83×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeMellier's target market in United States?

DeMellier's target market in United States covers an estimated 196,976 people, concentrated in California and New York.

02

What is the gender split and age of DeMellier customers?

71.5% of the DeMellier audience are female, 28.5% are male, with an average age of 36.6 years.

03

Which brands do DeMellier fans like most?

DeMellier fans show strongest brand affinity for Michael Kors (6.94×), Gucci (4.5×), and Louis Vuitton (3.62×) over the country average.

04

Where do DeMellier fans live in United States?

DeMellier fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do DeMellier fans also like?

Beyond DeMellier itself, the audience over-indexes on Gucci (4.5×), Louis Vuitton (3.62×), Jimmy Choo (7.94×), and Bottega Veneta (6.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See DeMellier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeMellier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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