Rascasse Audience Intelligence

Design Essentials Target Market in United States

A data profile of the people who buy, follow and care about Design Essentials in United States — modelled from more than twelve digital signal sources. Design Essentials has an estimated audience of 342,397 people in United States.

#28among Hair care in United States#4665among Brand in United States#460in Beauty & Wellness

The average Design Essentials fan in United States is 29.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Florida.

Top brand affinities include Napoleon Dynamite, Tissot, Discount stores, with strongest over-indexing on Napoleon Dynamite (20× the country average).

Demographically, the Design Essentials audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Design Essentials fan in United States is more female, around 29.3 years old, with strong Indulgence tendencies and a notable affinity for Napoleon Dynamite.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Design Essentials profile in United States.

Audience size
342K
in United States
Gender
88.6%♀
11.4% male
Age
29.3
average years
Country rank
#45129
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Design Essentials

88.6% are female, 11.4% are male, average age 29.3.

Fig. 02

Gender split

88.6%
Female
11.4%
Male
Demographic split for Design Essentials audience in United States
MetricValue
Female88.6%
Male11.4%
Average age29.3
Estimated audience size342,397
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Design Essentials audience in United States
Age bracketShare%
16-1948%
20-2920%
30-3915%
40-4912%
50+4%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Design Essentials audience comes from United States.

Worldwide audience distribution share by country for Design Essentials
CountryShare
United States90.6%
Canada2.5%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Design Essentials audience in United States is strongest.

Fig. 05

Top regions by affinity

Design Essentials customers by region in United States
#RegionReachAffinity×
01Georgia~40K3.52×
02Mississippi~10K3.52×
03Louisiana~10K3.12×
04Alabama~10K2.78×
05South Carolina~10K2.42×
06Maryland~10K2.33×
07North Carolina~20K2.31×
08Tennessee~10K1.76×
09Virginia~10K1.62×
10Texas~40K1.53×
11Washington, District of Columbia~2K1.53×
12Delaware~1K1.45×
13Michigan~10K1.33×
14Arkansas~4K1.32×
15Connecticut~4K1.23×
16New York~20K1.21×
17Florida~30K1.20×
18Ohio~10K1.20×
19New Jersey~9K1.05×
20Kentucky~4K1.00×
21Illinois~10K0.96×
22Indiana~6K0.96×
23Missouri~5K0.95×
24Oklahoma~3K0.92×
25Pennsylvania~10K0.87×
26Montana<1K0.80×
27Alaska<1K0.79×
28Vermont<1K0.78×
29Nevada~2K0.76×
30South Dakota<1K0.76×
31North Dakota<1K0.75×
32Idaho~1K0.74×
33Kansas~2K0.69×
34Rhode Island<1K0.69×
35New Hampshire<1K0.67×
36Maine<1K0.66×
37West Virginia<1K0.63×
38Hawaii<1K0.63×
39Massachusetts~4K0.62×
40New Mexico~1K0.60×
41Nebraska<1K0.58×
42Wisconsin~3K0.56×
43Arizona~4K0.54×
44Utah~2K0.53×
45Iowa~1K0.51×
46Minnesota~2K0.50×
47California~20K0.47×
48Colorado~2K0.44×
49Oregon~2K0.43×
50Washington~3K0.40×
Fig. 06

Affinity by region

Affinity by region — Design Essentials, United States
0.40×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Design Essentials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Design Essentials audience
#·InterestCategoryAffinity×
01TissotFashion & Accessoires21.47×
02Napoleon DynamiteMovies & TV20.00×
03Hunter BootsFashion & Accessoires19.32×
04International educationBusiness & Career17.77×
05BiodermaBeauty & Wellness16.56×
06NiveaBeauty & Wellness13.46×
07Management of hair lossBeauty & Wellness12.41×
08Tom FordFashion & Accessoires8.50×
09QVCMovies & TV7.75×
10Brittany SnowMovies & TV7.65×
11Teyana TaylorMovies & TV7.12×
12Obsessed (2009 film)Movies & TV6.84×
13BoxingSports6.23×
14Hair ExtensionsBeauty & Wellness6.21×
15Discount storesShopping5.58×
16FedExBusiness & Career4.28×
17TMZInternet & Social Media3.49×
18Mortgage loansBusiness & Career3.21×
19Shopping mallsShopping3.20×
20Pizza HutFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Design Essentials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Design Essentials audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.96×
Convenience OrientationPREMIUM2.22×
Family OrientationCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Design Essentials audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
IndividualismJOY0.88×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Design Essentials's target market in United States?

Design Essentials's target market in United States covers an estimated 342,397 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Design Essentials customers?

88.6% of the Design Essentials audience are female, 11.4% are male, with an average age of 29.3 years.

03

Which brands do Design Essentials fans like most?

Design Essentials fans show strongest brand affinity for Napoleon Dynamite (20×), Tissot (21.47×), and Discount stores (5.58×) over the country average.

04

Where do Design Essentials fans live in United States?

Design Essentials fans in United States are most concentrated in Texas (reach ~40K), Georgia (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Design Essentials fans also like?

Beyond Design Essentials itself, the audience over-indexes on Tissot (21.47×), Discount stores (5.58×), QVC (7.75×), and Hair Extensions (6.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Design Essentials audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Design Essentials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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