Design Essentials Audience in United States

Design Essentials logo

Design Essentials has an estimated audience of 336,504 people in United States. 88.6% are female, 11.4% are male, average age 29.3. Top regions: Texas, Georgia, Florida. Top brand affinities: Tissot, Autism Awareness, Diabetes mellitus awareness, Hair Extensions, Afro-textured hair.

The average Design Essentials fan in United States is 29.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Tissot, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Tissot (32.24× the country average). Demographically, the Design Essentials audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Design Essentials fans

Demographic split for Design Essentials audience in United States
MetricValue
Female88.6%
Male11.4%
Average age29.3
Estimated audience size336,504

Audience persona

The typical Design Essentials fan in United States is more female, around 29.3 years old, with strong Indulgence tendencies and a notable affinity for Tissot.

Top regions in United States

Top regions ranked by reach for Design Essentials in United States
RegionReachAffinity
Texas48,2041.67×
Georgia38,9723.76×
Florida28,3111.24×
North Carolina24,3962.41×
New York24,3331.29×
California18,8710.51×
Ohio14,2371.37×
Virginia14,0681.72×
Louisiana13,7153.16×
Maryland13,4402.32×
Michigan12,6461.44×
Tennessee12,5621.86×
South Carolina12,4722.46×
Alabama12,4672.65×
Illinois11,1140.99×
New Jersey9,4891.11×
Mississippi9,2093.32×
Pennsylvania9,1540.81×
Indiana5,3850.88×
Missouri5,1620.95×
Connecticut4,4151.31×
Kentucky4,3761.04×
Massachusetts4,1060.62×
Oklahoma3,5130.94×
Arizona3,3740.49×
Arkansas3,0451.1×
Nevada2,4230.74×
Wisconsin2,3210.46×
Washington2,2300.33×
Colorado2,0710.39×
Minnesota2,0210.42×
Kansas1,6750.63×
Washington, District of Columbia1,6301.61×
Delaware1,2141.31×
Oregon1,0550.27×
Iowa8210.3×
West Virginia4980.32×
Rhode Island4840.45×
Nebraska4740.28×
Hawaii3340.23×
Utah3130.1×
New Mexico2880.17×
Maine2140.18×
New Hampshire2130.16×
North Dakota1670.24×
Idaho1470.09×
Alaska1390.19×
South Dakota1280.16×
Vermont1250.21×
Montana1210.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Design Essentials audience
BrandAffinityCategory
Tissot32.24×Fashion & Accessoires
Autism Awareness14.49×Health
Diabetes mellitus awareness9.61×Health
Hair Extensions7.52×Beauty & Wellness
Afro-textured hair12.02×Beauty & Wellness
Bioderma24.66×Beauty & Wellness
Microblogging9.73×Technology & Electronics
Singer-songwriter4.36×Music & Radio
Google Maps4.02×Internet & Social Media
Indeed.com4.16×Business & Career
Hunter Boots30.25×Fashion & Accessoires
Kia Sportage20×Cars & Mobility
Teyana Taylor9.23×Movies & TV
Enterprise Rent-A-Car5.73×Cars & Mobility
Nivea19.2×Beauty & Wellness
Boxing6.96×Sports
PSV Eindhoven32.73×Sports
Frozen yogurt15.12×Food & Beverages
Capital One3.51×Business & Career
Artificial nails7×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Design Essentials audience
TraitClusterScore
IndulgenceJOY2.11
Luxury OrientationPREMIUM1.48
Design AffinityPREMIUM1.46
Family OrientationCONSERVATISM1.45
DIY MentalityTHRILL1.37
Pet OwnershipJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Design Essentials
CountryShare
United States90.7%
Canada2.4%
United Kingdom2.1%

See Design Essentials audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Design Essentials have in United States?

Design Essentials has an estimated audience of 336,504 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Design Essentials fans?

88.6% of Design Essentials fans are female, 11.4% are male, with an average age of 29.3 years.

Which brands do Design Essentials fans like most?

Design Essentials fans show strongest brand affinity for Tissot (32.24×), Autism Awareness (14.49×), and Diabetes mellitus awareness (9.61×) over the country average.

Where do Design Essentials fans live in United States?

Design Essentials fans in United States are most concentrated in Texas (reach 48,204), Georgia (reach 38,972), and Florida (reach 28,311). These three regions account for the largest share of the active audience.

What other brands do Design Essentials fans also like?

Beyond Design Essentials itself, the audience over-indexes on Autism Awareness (14.49×), Diabetes mellitus awareness (9.61×), Hair Extensions (7.52×), and Afro-textured hair (12.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Design Essentials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.