Rascasse Audience Intelligence

Dexter Morgan Audience in United States

A data profile of the people who buy, follow and care about Dexter Morgan in United States — modelled from more than twelve digital signal sources. Dexter Morgan has an estimated audience of 552,528 people in United States.

#243among Fictional Character in United States#6437in Movies & TV

The average Dexter Morgan fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pinterest, Renewable energy, with strongest over-indexing on FedEx (4.51× the country average).

Demographically, the Dexter Morgan audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dexter Morgan fan in United States is more female, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dexter Morgan profile in United States.

Audience size
553K
in United States
Gender
59.5%♀
40.5% male
Age
41.1
average years
Country rank
#34542
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dexter Morgan fans

59.5% are female, 40.5% are male, average age 41.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Dexter Morgan audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.1
Estimated audience size552,528
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Dexter Morgan audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4924%
50+24%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Dexter Morgan audience comes from United States.

Worldwide audience distribution share by country for Dexter Morgan
CountryShare
United States23.0%
Germany15.2%
Italy11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dexter Morgan audience in United States is strongest.

Fig. 05

Top regions by affinity

Dexter Morgan fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.44×
02Kentucky~10K1.37×
03Texas~60K1.27×
04Oklahoma~7K1.19×
05Florida~40K1.17×
06Indiana~10K1.17×
07Arkansas~5K1.17×
08California~70K1.15×
09Kansas~5K1.11×
10Pennsylvania~20K1.09×
11North Carolina~20K1.08×
12Missouri~10K1.07×
13Nevada~6K1.07×
14Ohio~20K1.06×
15Georgia~20K1.06×
16Illinois~20K1.04×
17Tennessee~10K1.04×
18Michigan~20K1.03×
19Louisiana~7K1.02×
20Connecticut~6K1.02×
21Iowa~5K1.02×
22North Dakota~1K1.02×
23New Jersey~10K1.01×
24South Carolina~8K1.01×
25Mississippi~5K1.01×
26Nebraska~3K1.01×
27Rhode Island~2K1.01×
28Arizona~10K1.00×
29Alabama~8K1.00×
30New Mexico~3K1.00×
31Virginia~10K0.99×
32New York~30K0.98×
33Maine~2K0.96×
34Washington~10K0.95×
35Oregon~6K0.95×
36South Dakota~1K0.94×
37Maryland~9K0.93×
38Idaho~3K0.93×
39Alaska~1K0.93×
40Massachusetts~10K0.92×
41Delaware~1K0.92×
42Wisconsin~8K0.91×
43New Hampshire~2K0.91×
44Utah~4K0.89×
45Minnesota~7K0.86×
46Hawaii~2K0.86×
47Montana~1K0.82×
48Colorado~7K0.78×
49Vermont<1K0.77×
50Washington, District of Columbia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Dexter Morgan, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dexter Morgan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dexter Morgan audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden5.04×
02Sustainable energyHome & Garden4.87×
03QVCMovies & TV4.62×
04FedExBusiness & Career4.51×
05Renewable energyBusiness & Career4.45×
06Britney SpearsMusic & Radio2.80×
07Scooby-DooMovies & TV2.79×
08Mortgage loansBusiness & Career2.76×
09SubwayFood & Beverages2.69×
10Vehicle insuranceCars & Mobility2.64×
11Discount storesShopping2.63×
12Pizza HutFood & Beverages2.60×
13PinterestInternet & Social Media2.47×
14McDonald'sFood & Beverages2.42×
15Shopping mallsShopping2.24×
16RedditInternet & Social Media2.10×
17United States Postal ServiceBusiness & Career1.89×
18BarbecueFood & Beverages1.78×
19AirbnbTravel & Leisure1.78×
20FurnitureHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dexter Morgan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dexter Morgan audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.90×
IndividualismJOY1.89×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dexter Morgan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dexter Morgan have in United States?

Dexter Morgan has an estimated audience of 552,528 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dexter Morgan fans?

59.5% of Dexter Morgan fans are female, 40.5% are male, with an average age of 41.1 years.

03

Which brands do Dexter Morgan fans like most?

Dexter Morgan fans show strongest brand affinity for FedEx (4.51×), Pinterest (2.47×), and Renewable energy (4.45×) over the country average.

04

Where do Dexter Morgan fans live in United States?

Dexter Morgan fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dexter Morgan fans also like?

Beyond Dexter Morgan itself, the audience over-indexes on Pinterest (2.47×), Renewable energy (4.45×), Sustainable energy (4.87×), and Weather forecasting (5.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dexter Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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