Dexter Morgan Audience in United States

Dexter Morgan logo

Dexter Morgan has an estimated audience of 557,634 people in United States. 59.5% are female, 40.5% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Diabetes mellitus awareness, Scooby-Doo, Singer-songwriter, Microblogging, Autism Awareness.

The average Dexter Morgan fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diabetes mellitus awareness, Scooby-Doo, Singer-songwriter, with strongest over-indexing on Diabetes mellitus awareness (6.18× the country average). Demographically, the Dexter Morgan audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Dexter Morgan fans

Demographic split for Dexter Morgan audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.1
Estimated audience size557,634

Audience persona

The typical Dexter Morgan fan in United States is more female, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Diabetes mellitus awareness.

Top regions in United States

Top regions ranked by reach for Dexter Morgan in United States
RegionReachAffinity
California77,4511.26×
Texas62,3871.3×
Florida50,3101.33×
New York33,4811.07×
Pennsylvania21,4311.14×
Illinois20,6501.11×
Georgia19,7801.15×
North Carolina18,9511.13×
Ohio18,3471.07×
Michigan15,5141.06×
New Jersey15,4901.09×
Virginia13,8481.02×
Tennessee12,6181.13×
Washington11,7441.05×
Indiana11,5031.13×
Massachusetts10,7360.98×
Missouri9,9751.11×
Arizona9,9700.88×
Kentucky9,5461.37×
Maryland9,4210.98×
South Carolina8,7021.04×
Wisconsin7,7750.93×
Colorado7,1210.81×
Minnesota7,0990.89×
Louisiana7,0770.98×
Oklahoma7,0671.14×
Oregon6,4871.01×
Alabama6,2010.8×
Connecticut6,1441.1×
Nevada5,9351.1×
Arkansas4,9691.08×
Kansas4,6801.06×
Iowa4,5590.99×
Mississippi4,4340.97×
Utah4,2900.86×
West Virginia3,5741.38×
New Mexico2,7941×
Nebraska2,7020.97×
Idaho2,3310.83×
New Hampshire2,0420.93×
Hawaii1,9420.81×
Maine1,9300.97×
Rhode Island1,7841.01×
Delaware1,3470.88×
Washington, District of Columbia1,1710.7×
Montana1,1130.72×
South Dakota1,0540.82×
North Dakota1,0310.9×
Alaska8050.68×
Vermont6590.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dexter Morgan audience
BrandAffinityCategory
Diabetes mellitus awareness6.18×Health
Scooby-Doo4.85×Movies & TV
Singer-songwriter3.07×Music & Radio
Microblogging6.31×Technology & Electronics
Autism Awareness6.54×Health
United States Postal Service2.3×Business & Career
Google Maps2.21×Internet & Social Media
Income tax6.54×Business & Career
Hobby Lobby2.01×Home & Garden
Capital One2.07×Business & Career
Indeed.com1.92×Business & Career
Staples (Canada)2.31×Business & Career
MSN1.74×News
Aldi1.67×Shopping
Exxon3.68×Cars & Mobility
Duke Energy4.24×Home & Garden
Best Buy1.57×Shopping
Reddit1.57×Internet & Social Media
Beetlejuice1.9×Movies & TV
The UPS Store1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dexter Morgan audience
TraitClusterScore
IndividualismJOY1.31
ExtroversionTHRILL1.25
Community OrientationOPEN1.18
Urban LifestyleOPEN1.17
Social Media UsageJOY1.12
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Dexter Morgan
CountryShare
United States23.7%
Germany15.1%
Italy11.4%

See Dexter Morgan audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dexter Morgan have in United States?

Dexter Morgan has an estimated audience of 557,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Dexter Morgan fans?

59.5% of Dexter Morgan fans are female, 40.5% are male, with an average age of 41.1 years.

Which brands do Dexter Morgan fans like most?

Dexter Morgan fans show strongest brand affinity for Diabetes mellitus awareness (6.18×), Scooby-Doo (4.85×), and Singer-songwriter (3.07×) over the country average.

Where do Dexter Morgan fans live in United States?

Dexter Morgan fans in United States are most concentrated in California (reach 77,451), Texas (reach 62,387), and Florida (reach 50,310). These three regions account for the largest share of the active audience.

What other brands do Dexter Morgan fans also like?

Beyond Dexter Morgan itself, the audience over-indexes on Scooby-Doo (4.85×), Singer-songwriter (3.07×), Microblogging (6.31×), and Autism Awareness (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dexter Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.