Diamondback Bicycles Audience in United States

Diamondback Bicycles logo

Diamondback Bicycles has an estimated audience of 329,614 people in United States. 17.3% are female, 82.7% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Sinaloa, Nebraska, Kerala, Justice.

The average Diamondback Bicycles fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Sinaloa, Nebraska, with strongest over-indexing on Minnesota (20× the country average). Demographically, the Diamondback Bicycles audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Diamondback Bicycles fans

Demographic split for Diamondback Bicycles audience in United States
MetricValue
Female17.3%
Male82.7%
Average age44.6
Estimated audience size329,614

Audience persona

The typical Diamondback Bicycles fan in United States is more male, around 44.6 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Diamondback Bicycles in United States
RegionReachAffinity
California41,3591.14×
Texas23,6890.84×
Florida17,9280.8×
New York13,1130.71×
Pennsylvania10,6550.96×
Illinois10,6370.97×
Washington10,3481.56×
Ohio9,2640.91×
Michigan9,2381.07×
North Carolina8,9150.9×
Colorado8,8001.69×
Arizona8,3291.24×
Georgia7,4510.73×
New Jersey6,4070.76×
Virginia6,3380.79×
Indiana6,0851.01×
Massachusetts5,9470.92×
Minnesota5,9091.25×
Tennessee5,5560.84×
Oregon5,5281.46×
Utah5,0831.72×
Wisconsin4,7380.96×
Missouri4,7010.88×
Maryland4,5440.8×
South Carolina3,8970.79×
Oklahoma3,7131.01×
Nevada3,4531.08×
Kentucky3,3820.82×
Alabama3,3300.72×
Connecticut2,9930.91×
Iowa2,9121.07×
Idaho2,7211.65×
Louisiana2,6070.61×
Kansas2,3920.92×
Arkansas2,2820.84×
New Mexico2,0941.27×
New Hampshire1,6081.24×
Mississippi1,5000.55×
West Virginia1,4450.94×
Nebraska1,3930.84×
Montana1,3881.52×
Maine1,2241.04×
Alaska1,0111.43×
Hawaii8940.63×
Vermont8371.45×
Wyoming6981.43×
Rhode Island6870.65×
Delaware6420.71×
Washington, District of Columbia5500.56×
South Dakota5320.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diamondback Bicycles audience
BrandAffinityCategory
Minnesota20×Travel & Leisure
Sinaloa20×Travel & Leisure
Nebraska12.49×Travel & Leisure
Kerala20×Travel & Leisure
Justice7.54×Politics & Society
Elsword42.14×Games
Israel4.84×Travel & Leisure
A Streetcar Named Desire (1951 film)23.59×Movies & TV
Pro-Ject7.7×Music & Radio
The Devil's Rejects16.83×Movies & TV
Product design2.91×Business & Career
Food quality18.53×Food & Beverages
Urban Outfitters2.44×Shopping
Gumbal10.99×Cars & Mobility
Wikia3.78×Internet & Social Media
Earth91150×Politics & Society
N1 road (South Africa)4.55×Travel & Leisure
UK garage5.45×Music & Radio
Voter registration4.75×Politics & Society
EMedicine212.24×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diamondback Bicycles audience
TraitClusterScore
Sports ActivityPOWER1.9
Luxury OrientationPREMIUM1.79
Risk AppetiteTHRILL1.68
PatriotismCONSERVATISM1.66
Early Adopter MentalityPOWER1.47
ExtroversionTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Diamondback Bicycles
CountryShare
United States62.0%
United Kingdom11.4%
Canada10.2%

See Diamondback Bicycles audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Diamondback Bicycles have in United States?

Diamondback Bicycles has an estimated audience of 329,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Diamondback Bicycles fans?

17.3% of Diamondback Bicycles fans are female, 82.7% are male, with an average age of 44.6 years.

Which brands do Diamondback Bicycles fans like most?

Diamondback Bicycles fans show strongest brand affinity for Minnesota (20×), Sinaloa (20×), and Nebraska (12.49×) over the country average.

Where do Diamondback Bicycles fans live in United States?

Diamondback Bicycles fans in United States are most concentrated in California (reach 41,359), Texas (reach 23,689), and Florida (reach 17,928). These three regions account for the largest share of the active audience.

What other brands do Diamondback Bicycles fans also like?

Beyond Diamondback Bicycles itself, the audience over-indexes on Sinaloa (20×), Nebraska (12.49×), Kerala (20×), and Justice (7.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diamondback Bicycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.