Rascasse Audience Intelligence

Diamondback Bicycles Target Market in United States

A data profile of the people who buy, follow and care about Diamondback Bicycles in United States — modelled from more than twelve digital signal sources. Diamondback Bicycles has an estimated audience of 328,710 people in United States.

#15among Bicycle in United States#4765among Brand in United States#1243in Cars & Mobility

The average Diamondback Bicycles fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bicycle helmet, Shimano, Buffalo Sabres, with strongest over-indexing on Bicycle helmet (66.85× the country average).

Demographically, the Diamondback Bicycles audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diamondback Bicycles fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Bicycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diamondback Bicycles profile in United States.

Audience size
329K
in United States
Gender
17.3%♀
82.7% male
Age
44.6
average years
Country rank
#46104
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Diamondback Bicycles

17.3% are female, 82.7% are male, average age 44.6.

Fig. 02

Gender split

17.3%
Female
82.7%
Male
Demographic split for Diamondback Bicycles audience in United States
MetricValue
Female17.3%
Male82.7%
Average age44.6
Estimated audience size328,710
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Diamondback Bicycles audience in United States
Age bracketShare%
16-198%
20-2913%
30-3923%
40-4928%
50+28%
Fig. 04

Worldwide distribution

61.7%

of the worldwide Diamondback Bicycles audience comes from United States.

Worldwide audience distribution share by country for Diamondback Bicycles
CountryShare
United States61.7%
United Kingdom11.4%
Canada10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diamondback Bicycles audience in United States is strongest.

Fig. 05

Top regions by affinity

Diamondback Bicycles customers by region in United States
#RegionReachAffinity×
01Colorado~9K1.65×
02Utah~5K1.56×
03Washington~10K1.51×
04Idaho~2K1.43×
05Oregon~5K1.33×
06Montana~1K1.32×
07Alaska<1K1.32×
08Vermont<1K1.28×
09New Mexico~2K1.21×
10Arizona~8K1.18×
11New Hampshire~2K1.16×
12Minnesota~5K1.15×
13California~40K1.10×
14Michigan~9K1.08×
15Nevada~3K1.06×
16Maine~1K1.03×
17Iowa~3K1.01×
18West Virginia~2K1.00×
19Oklahoma~4K0.97×
20Indiana~6K0.96×
21Wisconsin~5K0.95×
22Illinois~10K0.94×
23Connecticut~3K0.94×
24North Dakota<1K0.94×
25Pennsylvania~10K0.93×
26Ohio~9K0.93×
27Kansas~2K0.93×
28Nebraska~2K0.93×
29Delaware<1K0.91×
30South Dakota<1K0.91×
31Massachusetts~6K0.90×
32Missouri~5K0.90×
33North Carolina~9K0.89×
34Arkansas~2K0.89×
35Rhode Island<1K0.88×
36Tennessee~6K0.87×
37Kentucky~4K0.85×
38Maryland~5K0.82×
39South Carolina~4K0.82×
40Texas~20K0.81×
41Virginia~7K0.81×
42Hawaii~1K0.81×
43Florida~20K0.80×
44Alabama~4K0.80×
45Washington, District of Columbia<1K0.78×
46New Jersey~6K0.77×
47Mississippi~2K0.77×
48Georgia~8K0.76×
49Louisiana~3K0.75×
50New York~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Diamondback Bicycles, United States
0.70×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diamondback Bicycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diamondback Bicycles audience
#·InterestCategoryAffinity×
01Peter SaganSports121.82×
02Bicycle helmetCars & Mobility66.85×
03ShimanoCars & Mobility30.95×
04Connor McDavidSports27.93×
05Wayne GretzkySports25.35×
06Sidney CrosbySports23.31×
07Buffalo SabresSports20.00×
08Florida PanthersSports20.00×
09Toronto Maple LeafsSports20.00×
10Edmonton OilersSports20.00×
11Nashville PredatorsSports20.00×
12Columbus Blue JacketsSports20.00×
13New Jersey DevilsSports20.00×
14Vancouver CanucksSports19.88×
15Single track (mountain biking)Sports18.38×
16Dallas StarsSports13.82×
17Sustainable transportCars & Mobility9.65×
18Electric bicycleCars & Mobility9.22×
19Extreme sportSports8.00×
20Seattle MarinersSports7.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diamondback Bicycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diamondback Bicycles audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
Risk AppetiteTHRILL2.45×
Convenience OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diamondback Bicycles audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Healthy LifestyleBALANCE0.73×
TraditionCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Diamondback Bicycles's target market in United States?

Diamondback Bicycles's target market in United States covers an estimated 328,710 people, concentrated in California and Texas.

02

What is the gender split and age of Diamondback Bicycles customers?

17.3% of the Diamondback Bicycles audience are female, 82.7% are male, with an average age of 44.6 years.

03

Which brands do Diamondback Bicycles fans like most?

Diamondback Bicycles fans show strongest brand affinity for Bicycle helmet (66.85×), Shimano (30.95×), and Buffalo Sabres (20×) over the country average.

04

Where do Diamondback Bicycles fans live in United States?

Diamondback Bicycles fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Diamondback Bicycles fans also like?

Beyond Diamondback Bicycles itself, the audience over-indexes on Shimano (30.95×), Buffalo Sabres (20×), Peter Sagan (121.82×), and Sidney Crosby (23.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See Diamondback Bicycles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diamondback Bicycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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