Diary of a Wimpy Kid (film) Audience in United States

Diary of a Wimpy Kid (film) logo

Diary of a Wimpy Kid (film) has an estimated audience of 2,306,134 people in United States. 63.3% are female, 36.7% are male, average age 24.1. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Arnold Palmer, Dog breed, Racing, Jingoism.

The average Diary of a Wimpy Kid (film) fan in United States is 24.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Arnold Palmer, Dog breed, with strongest over-indexing on Combat sport (5.28× the country average). Demographically, the Diary of a Wimpy Kid (film) audience skews more female with an average age of 24.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Diary of a Wimpy Kid (film) fans

Demographic split for Diary of a Wimpy Kid (film) audience in United States
MetricValue
Female63.3%
Male36.7%
Average age24.1
Estimated audience size2,306,134

Audience persona

The typical Diary of a Wimpy Kid (film) fan in United States is more female, around 24.1 years old, with strong Sustainability tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Diary of a Wimpy Kid (film) in United States
RegionReachAffinity
California332,9851.31×
Texas262,1741.32×
Florida158,0751.01×
New York127,9540.99×
Illinois86,1301.12×
Georgia82,6701.16×
Pennsylvania78,1431.01×
North Carolina75,0731.08×
Ohio70,0520.99×
Michigan64,3431.07×
Arizona59,9721.27×
Virginia59,6891.06×
New Jersey59,0991.01×
Washington49,9131.08×
Tennessee49,8271.08×
Massachusetts47,6401.05×
Indiana46,9591.11×
Maryland40,6311.02×
Missouri38,6361.04×
Alabama36,4431.13×
Wisconsin36,1131.04×
Minnesota33,8081.02×
South Carolina33,0150.95×
Colorado32,3010.89×
Louisiana30,6121.03×
Kentucky30,2661.05×
Oklahoma29,5471.15×
Oregon26,0220.98×
Utah23,4901.14×
Nevada22,4631.01×
Arkansas19,8931.05×
Iowa19,2571.01×
Kansas19,0961.05×
Connecticut19,0790.82×
Mississippi18,6890.98×
Nebraska12,2241.06×
New Mexico11,9221.03×
Idaho11,8481.02×
West Virginia9,4360.88×
Rhode Island7,5601.03×
New Hampshire7,5380.83×
Hawaii7,2380.73×
Maine6,6310.8×
Delaware5,4880.86×
Montana5,1870.81×
Washington, District of Columbia5,0720.73×
South Dakota4,8820.92×
North Dakota4,4410.94×
Alaska4,2270.86×
Vermont2,9290.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid (film) audience
BrandAffinityCategory
Combat sport5.28×Sports
Arnold Palmer9.6×Sports
Dog breed1.63×Pets & Animals
Racing3.35×Cars & Mobility
Jingoism1.66×Politics & Society
Bank account1.81×Business & Career
Empresarios10.2×Politics & Society
Mothercare2.29×Kids & Family
Panama2.59×Travel & Leisure
Mortgage insurance3.07×Business & Career
3D printing1.61×Technology & Electronics
Chili con carne4.09×Food & Beverages
Information technology consulting3.24×Technology & Electronics
Assassin's Creed: Brotherhood5.11×Games
Lindsey Shaw4.25×Movies & TV
Tierra caliente3.26×Travel & Leisure
Tierra Cali2.68×Travel & Leisure
Sub Zero (Official)3.43×Literature
Consequence (rapper)2.22×Music & Radio
Temple Grandin2.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diary of a Wimpy Kid (film) audience
TraitClusterScore
SustainabilityBALANCE1.66
IndulgenceJOY1.44
Pet OwnershipJOY1.4
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.28
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Diary of a Wimpy Kid (film)
CountryShare
United States56.6%
United Kingdom7.8%
Canada5.4%

See Diary of a Wimpy Kid (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Diary of a Wimpy Kid (film) have in United States?

Diary of a Wimpy Kid (film) has an estimated audience of 2,306,134 people in United States, concentrated in California and Texas.

What is the gender split and age of Diary of a Wimpy Kid (film) fans?

63.3% of Diary of a Wimpy Kid (film) fans are female, 36.7% are male, with an average age of 24.1 years.

Which brands do Diary of a Wimpy Kid (film) fans like most?

Diary of a Wimpy Kid (film) fans show strongest brand affinity for Combat sport (5.28×), Arnold Palmer (9.6×), and Dog breed (1.63×) over the country average.

Where do Diary of a Wimpy Kid (film) fans live in United States?

Diary of a Wimpy Kid (film) fans in United States are most concentrated in California (reach 332,985), Texas (reach 262,174), and Florida (reach 158,075). These three regions account for the largest share of the active audience.

What other brands do Diary of a Wimpy Kid (film) fans also like?

Beyond Diary of a Wimpy Kid (film) itself, the audience over-indexes on Arnold Palmer (9.6×), Dog breed (1.63×), Racing (3.35×), and Jingoism (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diary of a Wimpy Kid (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.