Rascasse Audience Intelligence

Diary of a Wimpy Kid (film) Audience in United States

A data profile of the people who buy, follow and care about Diary of a Wimpy Kid (film) in United States — modelled from more than twelve digital signal sources. Diary of a Wimpy Kid (film) has an estimated audience of 2,317,974 people in United States.

#702among Movie / TV Show / Series in United States#1874in Movies & TV

The average Diary of a Wimpy Kid (film) fan in United States is 24.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Julia Roberts, Pizza Hut, Monsters, with strongest over-indexing on Julia Roberts (16.3× the country average).

Demographically, the Diary of a Wimpy Kid (film) audience skews more female with an average age of 24.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diary of a Wimpy Kid (film) fan in United States is more female, around 24.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Julia Roberts.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary of a Wimpy Kid (film) profile in United States.

Audience size
2.3M
in United States
Gender
63.3%♀
36.7% male
Age
24.1
average years
Country rank
#12658
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diary of a Wimpy Kid (film) viewers

63.3% are female, 36.7% are male, average age 24.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Diary of a Wimpy Kid (film) audience in United States
MetricValue
Female63.3%
Male36.7%
Average age24.1
Estimated audience size2,317,974
Fig. 03

Age distribution

Ø 24.1
average years
Age distribution of the Diary of a Wimpy Kid (film) audience in United States
Age bracketShare%
16-1976%
20-2910%
30-396%
40-494%
50+4%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Diary of a Wimpy Kid (film) audience comes from United States.

Worldwide audience distribution share by country for Diary of a Wimpy Kid (film)
CountryShare
United States56.1%
United Kingdom7.9%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary of a Wimpy Kid (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Diary of a Wimpy Kid (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.27×
02Texas~200K1.26×
03Arizona~60K1.23×
04Alabama~40K1.15×
05Georgia~80K1.14×
06Oklahoma~30K1.14×
07Utah~20K1.13×
08Indiana~50K1.09×
09Kentucky~30K1.09×
10Arkansas~20K1.08×
11Nebraska~10K1.08×
12Illinois~80K1.07×
13Kansas~20K1.06×
14Louisiana~30K1.05×
15New Mexico~10K1.05×
16Rhode Island~8K1.05×
17North Carolina~70K1.04×
18Michigan~60K1.04×
19Virginia~60K1.04×
20Tennessee~50K1.04×
21Missouri~40K1.04×
22Washington~50K1.03×
23Mississippi~20K1.03×
24Idaho~10K1.03×
25Pennsylvania~80K1.02×
26New Jersey~60K1.02×
27Wisconsin~40K1.02×
28Massachusetts~50K1.01×
29Maryland~40K1.01×
30Nevada~20K1.01×
31Iowa~20K1.01×
32Minnesota~30K1.00×
33North Dakota~5K1.00×
34South Dakota~5K0.99×
35Ohio~70K0.98×
36South Carolina~30K0.97×
37Florida~200K0.96×
38Oregon~30K0.96×
39Alaska~5K0.95×
40New York~100K0.94×
41West Virginia~10K0.92×
42Delaware~6K0.90×
43Colorado~30K0.87×
44New Hampshire~8K0.85×
45Montana~5K0.85×
46Connecticut~20K0.83×
47Maine~7K0.83×
48Vermont~3K0.77×
49Hawaii~8K0.76×
50Washington, District of Columbia~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Diary of a Wimpy Kid (film), United States
0.70×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diary of a Wimpy Kid (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diary of a Wimpy Kid (film) audience
#·InterestCategoryAffinity×
01Julia RobertsMovies & TV16.30×
02Sprite (soft drink)Food & Beverages15.13×
03Kung Fu PandaMovies & TV15.01×
04MonstersMovies & TV12.78×
05Charlize TheronMovies & TV10.72×
06Finding NemoMovies & TV9.41×
07ShrekMovies & TV8.38×
08Bella ThorneMovies & TV8.24×
09Pizza HutFood & Beverages5.39×
10Convenience foodFood & Beverages5.19×
11SubwayFood & Beverages4.54×
12Domino's PizzaFood & Beverages4.19×
13Potato chipFood & Beverages4.02×
14McDonald'sFood & Beverages3.01×
15Apple TVMovies & TV2.97×
16Dunkin' DonutsFood & Beverages2.66×
17TV game showsMovies & TV2.47×
18Shopping mallsShopping2.16×
19Discount storesShopping2.16×
20StarbucksFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diary of a Wimpy Kid (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Price SensitivityPREMIUM1.35×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diary of a Wimpy Kid (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
DIY MentalityTHRILL0.60×
TraditionCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diary of a Wimpy Kid (film) have in United States?

Diary of a Wimpy Kid (film) has an estimated audience of 2,317,974 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diary of a Wimpy Kid (film) viewers?

63.3% of Diary of a Wimpy Kid (film) fans are female, 36.7% are male, with an average age of 24.1 years.

03

Which brands do Diary of a Wimpy Kid (film) fans like most?

Diary of a Wimpy Kid (film) fans show strongest brand affinity for Julia Roberts (16.3×), Pizza Hut (5.39×), and Monsters (12.78×) over the country average.

04

Where do Diary of a Wimpy Kid (film) fans live in United States?

Diary of a Wimpy Kid (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diary of a Wimpy Kid (film) fans also like?

Beyond Diary of a Wimpy Kid (film) itself, the audience over-indexes on Pizza Hut (5.39×), Monsters (12.78×), Subway (4.54×), and Charlize Theron (10.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Diary of a Wimpy Kid (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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