A data profile of the people who buy, follow and care about Diego García in United States — modelled from more than twelve digital signal sources. Diego García has an estimated audience of 1,717,449 people in United States.
The average Diego García fan in United States is 34.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include United Airlines, FIFA World Cup, Christian Pulisic, with strongest over-indexing on United Airlines (3.5× the country average).
Demographically, the Diego García audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Diego García fan in United States is more male, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for United Airlines.
The key figures that characterise the Diego García profile in United States.
33.8% are female, 66.2% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 34.9 |
| Estimated audience size | 1,717,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Diego García audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 12.3% |
| India | 7.7% |
Where the Diego García audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 2.53× | |
| 02 | Washington, District of Columbia | ~10K | 1.96× | |
| 03 | Virginia | ~60K | 1.51× | |
| 04 | Washington | ~50K | 1.49× | |
| 05 | Alaska | ~5K | 1.42× | |
| 06 | North Dakota | ~5K | 1.38× | |
| 07 | Colorado | ~30K | 1.22× | |
| 08 | Kansas | ~20K | 1.14× | |
| 09 | New Hampshire | ~7K | 1.14× | |
| 10 | Oklahoma | ~20K | 1.11× | |
| 11 | Montana | ~5K | 1.10× | |
| 12 | Maine | ~6K | 1.08× | |
| 13 | Maryland | ~30K | 1.07× | |
| 14 | Idaho | ~9K | 1.07× | |
| 15 | Vermont | ~3K | 1.06× | |
| 16 | Florida | ~100K | 1.04× | |
| 17 | New Mexico | ~9K | 1.04× | |
| 18 | California | ~200K | 1.02× | |
| 19 | Nebraska | ~9K | 1.02× | |
| 20 | Rhode Island | ~5K | 1.02× | |
| 21 | South Dakota | ~4K | 1.02× | |
| 22 | Massachusetts | ~30K | 1.01× | |
| 23 | Oregon | ~20K | 1.00× | |
| 24 | Missouri | ~30K | 0.99× | |
| 25 | Connecticut | ~20K | 0.97× | |
| 26 | Arizona | ~30K | 0.94× | |
| 27 | Delaware | ~4K | 0.94× | |
| 28 | New York | ~90K | 0.93× | |
| 29 | Illinois | ~50K | 0.93× | |
| 30 | Texas | ~100K | 0.92× | |
| 31 | New Jersey | ~40K | 0.90× | |
| 32 | South Carolina | ~20K | 0.90× | |
| 33 | Minnesota | ~20K | 0.90× | |
| 34 | Alabama | ~20K | 0.89× | |
| 35 | Nevada | ~10K | 0.89× | |
| 36 | Utah | ~10K | 0.89× | |
| 37 | Louisiana | ~20K | 0.88× | |
| 38 | Georgia | ~40K | 0.87× | |
| 39 | Iowa | ~10K | 0.86× | |
| 40 | Mississippi | ~10K | 0.86× | |
| 41 | Kentucky | ~20K | 0.85× | |
| 42 | Wisconsin | ~20K | 0.84× | |
| 43 | North Carolina | ~40K | 0.83× | |
| 44 | Tennessee | ~30K | 0.82× | |
| 45 | Ohio | ~40K | 0.80× | |
| 46 | Arkansas | ~10K | 0.80× | |
| 47 | Pennsylvania | ~40K | 0.79× | |
| 48 | West Virginia | ~6K | 0.78× | |
| 49 | Indiana | ~20K | 0.76× | |
| 50 | Michigan | ~30K | 0.74× |
The strongest cross-interests of the Diego García audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Dallas | Sports | 18.45× | ||
| 02 | Christian Pulisic | Sports | 10.18× | ||
| 03 | Los Angeles FC | Sports | 9.85× | ||
| 04 | Copa Libertadores | Sports | 9.33× | ||
| 05 | CONCACAF Champions Cup | Sports | 8.76× | ||
| 06 | Dallas Mavericks | Sports | 3.74× | ||
| 07 | United Airlines | Travel & Leisure | 3.50× | ||
| 08 | Liga MX | Sports | 3.42× | ||
| 09 | Miami Heat | Sports | 2.91× | ||
| 10 | Manchester United F.C. | Sports | 2.61× | ||
| 11 | Major League Soccer | Sports | 2.56× | ||
| 12 | Super Bowl | Sports | 2.51× | ||
| 13 | FC Barcelona | Sports | 2.43× | ||
| 14 | UEFA Champions League | Sports | 2.35× | ||
| 15 | Real Madrid C.F. | Sports | 2.33× | ||
| 16 | 7-Eleven | Shopping | 2.10× | ||
| 17 | FIFA World Cup | Sports | 2.07× | ||
| 18 | NBA Finals | Sports | 1.80× | ||
| 19 | Google Drive | Technology & Electronics | 1.58× | ||
| 20 | American Airlines | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Indulgence | JOY | 1.25× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Creativity | OPEN | 0.85× | |
| Individualism | JOY | 0.92× |
Diego García has an estimated audience of 1,717,449 people in United States, concentrated in California and Texas.
33.8% of Diego García fans are female, 66.2% are male, with an average age of 34.9 years.
Diego García fans show strongest brand affinity for United Airlines (3.5×), FIFA World Cup (2.07×), and Christian Pulisic (10.18×) over the country average.
Diego García fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Diego García itself, the audience over-indexes on FIFA World Cup (2.07×), Christian Pulisic (10.18×), Los Angeles FC (9.85×), and FC Dallas (18.45×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Diego García. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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