A data profile of the people who buy, follow and care about Dionysus in United States — modelled from more than twelve digital signal sources. Dionysus has an estimated audience of 511,275 people in United States.
The average Dionysus fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Non-alcoholic beverage, Milwaukee Brewers, Detroit Tigers, with strongest over-indexing on Non-alcoholic beverage (3.46× the country average).
Demographically, the Dionysus audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dionysus fan in United States is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Dionysus profile in United States.
60.3% are female, 39.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 511,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 19% |
of the worldwide Dionysus audience comes from United States.
| Country | Share |
|---|---|
| Germany | 32.6% |
| United States | 27.2% |
| United Kingdom | 12.9% |
Where the Dionysus audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~3K | 1.26× | |
| 02 | Alaska | ~1K | 1.21× | |
| 03 | Oklahoma | ~7K | 1.20× | |
| 04 | Oregon | ~7K | 1.17× | |
| 05 | Kentucky | ~7K | 1.16× | |
| 06 | Arkansas | ~5K | 1.16× | |
| 07 | Washington | ~10K | 1.14× | |
| 08 | Idaho | ~3K | 1.11× | |
| 09 | Tennessee | ~10K | 1.10× | |
| 10 | Utah | ~5K | 1.10× | |
| 11 | Kansas | ~4K | 1.10× | |
| 12 | Missouri | ~9K | 1.08× | |
| 13 | Montana | ~2K | 1.08× | |
| 14 | Mississippi | ~5K | 1.07× | |
| 15 | Maine | ~2K | 1.06× | |
| 16 | Indiana | ~10K | 1.05× | |
| 17 | Alabama | ~8K | 1.05× | |
| 18 | Louisiana | ~7K | 1.04× | |
| 19 | New Mexico | ~3K | 1.03× | |
| 20 | Pennsylvania | ~20K | 1.02× | |
| 21 | Ohio | ~20K | 1.02× | |
| 22 | North Carolina | ~20K | 1.02× | |
| 23 | California | ~60K | 1.01× | |
| 24 | Arizona | ~10K | 1.00× | |
| 25 | Colorado | ~8K | 1.00× | |
| 26 | South Dakota | ~1K | 1.00× | |
| 27 | New Hampshire | ~2K | 0.99× | |
| 28 | Texas | ~40K | 0.98× | |
| 29 | Georgia | ~20K | 0.98× | |
| 30 | Michigan | ~10K | 0.98× | |
| 31 | Virginia | ~10K | 0.98× | |
| 32 | North Dakota | ~1K | 0.98× | |
| 33 | Nebraska | ~2K | 0.97× | |
| 34 | Vermont | <1K | 0.96× | |
| 35 | Florida | ~30K | 0.95× | |
| 36 | Nevada | ~5K | 0.94× | |
| 37 | Hawaii | ~2K | 0.94× | |
| 38 | South Carolina | ~7K | 0.93× | |
| 39 | Massachusetts | ~9K | 0.92× | |
| 40 | Illinois | ~20K | 0.91× | |
| 41 | Iowa | ~4K | 0.91× | |
| 42 | Rhode Island | ~1K | 0.90× | |
| 43 | New York | ~30K | 0.88× | |
| 44 | Wisconsin | ~7K | 0.87× | |
| 45 | Connecticut | ~4K | 0.87× | |
| 46 | New Jersey | ~10K | 0.84× | |
| 47 | Maryland | ~7K | 0.84× | |
| 48 | Minnesota | ~6K | 0.84× | |
| 49 | Delaware | ~1K | 0.83× | |
| 50 | Washington, District of Columbia | ~1K | 0.78× |
The strongest cross-interests of the Dionysus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 3.46× | ||
| 02 | Colorado Rockies | Sports | 3.25× | ||
| 03 | Atlético Madrid | Sports | 3.25× | ||
| 04 | Milwaukee Brewers | Sports | 3.02× | ||
| 05 | Tom Hardy | Movies & TV | 3.02× | ||
| 06 | Pittsburgh Pirates | Sports | 2.82× | ||
| 07 | Baltimore Orioles | Sports | 2.52× | ||
| 08 | Detroit Tigers | Sports | 2.36× | ||
| 09 | Employment agency | Business & Career | 2.20× | ||
| 10 | New York Mets | Sports | 2.01× | ||
| 11 | Fanatics | Fashion & Accessoires | 1.96× | ||
| 12 | Rail transport | Travel & Leisure | 1.88× | ||
| 13 | Espresso | Food & Beverages | 1.73× | ||
| 14 | Atlanta Braves | Sports | 1.70× | ||
| 15 | Career development | Business & Career | 1.69× | ||
| 16 | Sports club | Sports | 1.61× | ||
| 17 | Charitable organization | Politics & Society | 1.58× | ||
| 18 | Pharmacy | Business & Career | 1.57× | ||
| 19 | Britney Spears | Music & Radio | 1.55× | ||
| 20 | Public transport | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Community Orientation | OPEN | 1.58× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.44× | |
| Sports Activity | POWER | 0.69× | |
| Social Media Usage | JOY | 0.72× |
Dionysus has an estimated audience of 511,275 people in United States, concentrated in California and Texas.
60.3% of Dionysus fans are female, 39.7% are male, with an average age of 40.7 years.
Dionysus fans show strongest brand affinity for Non-alcoholic beverage (3.46×), Milwaukee Brewers (3.02×), and Detroit Tigers (2.36×) over the country average.
Dionysus fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Dionysus itself, the audience over-indexes on Milwaukee Brewers (3.02×), Detroit Tigers (2.36×), Pharmacy (1.57×), and Pittsburgh Pirates (2.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dionysus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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