Rascasse Audience Intelligence

Display advertising Audience in United States

A data profile of the people who buy, follow and care about Display advertising in United States — modelled from more than twelve digital signal sources. Display advertising has an estimated audience of 1,710,732 people in United States.

#6850among Topic in United States#1162in Business & Career

The average Display advertising fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include International education, Google Drive, Online banking, with strongest over-indexing on International education (52.63× the country average).

Demographically, the Display advertising audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Display advertising fan in United States is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Display advertising profile in United States.

Audience size
1.7M
in United States
Gender
46.2%♀
53.8% male
Age
38.9
average years
Country rank
#16088
Topic in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Display advertising fans

46.2% are female, 53.8% are male, average age 38.9.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Display advertising audience in United States
MetricValue
Female46.2%
Male53.8%
Average age38.9
Estimated audience size1,710,732
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Display advertising audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Display advertising audience comes from United States.

Worldwide audience distribution share by country for Display advertising
CountryShare
United States10.0%
Japan7.5%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Display advertising audience in United States is strongest.

Fig. 05

Top regions by affinity

Display advertising fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.93×
02Washington, District of Columbia~7K1.36×
03Idaho~10K1.23×
04Louisiana~30K1.17×
05North Dakota~4K1.17×
06Utah~20K1.16×
07Georgia~60K1.15×
08Illinois~60K1.12×
09South Dakota~4K1.11×
10Missouri~30K1.10×
11Mississippi~20K1.10×
12California~200K1.08×
13Kansas~10K1.08×
14Tennessee~40K1.06×
15Alaska~4K1.06×
16Vermont~3K1.06×
17Arkansas~10K1.05×
18Rhode Island~6K1.05×
19Massachusetts~30K1.02×
20Connecticut~20K1.02×
21Indiana~30K1.01×
22Texas~100K1.00×
23Montana~5K0.98×
24Florida~100K0.97×
25Washington~30K0.97×
26Colorado~30K0.97×
27Wisconsin~30K0.97×
28South Carolina~20K0.97×
29Alabama~20K0.97×
30Nebraska~8K0.96×
31Delaware~5K0.96×
32Ohio~50K0.95×
33Nevada~20K0.95×
34West Virginia~8K0.95×
35North Carolina~50K0.94×
36Maine~6K0.94×
37Oregon~20K0.93×
38Hawaii~7K0.93×
39New Hampshire~6K0.93×
40New Jersey~40K0.92×
41Minnesota~20K0.92×
42Virginia~40K0.91×
43Oklahoma~20K0.89×
44Iowa~10K0.89×
45New Mexico~8K0.89×
46Kentucky~20K0.86×
47Michigan~40K0.84×
48Arizona~30K0.84×
49Maryland~20K0.81×
50Pennsylvania~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Display advertising, United States
0.80×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Display advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Display advertising audience
#·InterestCategoryAffinity×
01International educationBusiness & Career52.63×
02Cultural tourismTravel & Leisure29.76×
03Brownie (folklore)Food & Beverages24.46×
04BodrumTravel & Leisure17.50×
05Forex Online TradingBusiness & Career13.59×
06Business softwareBusiness & Career12.36×
07Derivative (finance)Business & Career12.10×
08Online bankingBusiness & Career9.56×
09Disneyland ParisTravel & Leisure8.43×
10Brittany SnowMovies & TV6.55×
11Retail bankingBusiness & Career6.54×
12Web serverTechnology & Electronics6.48×
13Google DriveTechnology & Electronics6.37×
14Master of Business AdministrationBusiness & Career5.87×
15Affiliate marketingBusiness & Career5.41×
16DC ComicsLiterature4.71×
17RadioTechnology & Electronics3.75×
18InnovationBusiness & Career3.70×
19Digital photographyBusiness & Career3.48×
20SupermanMovies & TV2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Display advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Display advertising audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.38×
Pet OwnershipJOY2.34×
Luxury OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Display advertising audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
DIY MentalityTHRILL0.90×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Display advertising have in United States?

Display advertising has an estimated audience of 1,710,732 people in United States, concentrated in California and New York.

02

What is the gender split and age of Display advertising fans?

46.2% of Display advertising fans are female, 53.8% are male, with an average age of 38.9 years.

03

Which brands do Display advertising fans like most?

Display advertising fans show strongest brand affinity for International education (52.63×), Google Drive (6.37×), and Online banking (9.56×) over the country average.

04

Where do Display advertising fans live in United States?

Display advertising fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Display advertising fans also like?

Beyond Display advertising itself, the audience over-indexes on Google Drive (6.37×), Online banking (9.56×), Superman (2.47×), and Radio (3.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Display advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Display advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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