Display advertising Audience in United States

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Display advertising has an estimated audience of 1,710,732 people in United States. 46.2% are female, 53.8% are male, average age 38.9. Top regions: California, New York, Texas. Top brand affinities: Electrolyte, Voter registration, Elsword, Cam Ward, Nationality.

The average Display advertising fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Electrolyte, Voter registration, Elsword, with strongest over-indexing on Electrolyte (11.27× the country average). Demographically, the Display advertising audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Display advertising fans

Demographic split for Display advertising audience in United States
MetricValue
Female46.2%
Male53.8%
Average age38.9
Estimated audience size1,710,732

Audience persona

The typical Display advertising fan in United States is balanced, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Display advertising in United States
RegionReachAffinity
California224,5511.19×
New York221,1942.31×
Texas167,2281.14×
Florida124,8471.08×
Georgia71,7401.36×
Illinois69,0441.21×
Ohio54,5251.03×
North Carolina51,9851.01×
Tennessee42,1591.23×
New Jersey40,2860.93×
Pennsylvania40,1310.7×
Michigan37,3480.83×
Virginia37,1670.89×
Massachusetts36,3551.08×
Indiana36,1911.16×
Washington34,8471.02×
Missouri34,7881.26×
Louisiana32,1131.46×
Colorado27,7151.03×
Arizona27,6670.79×
South Carolina26,6111.03×
Alabama24,9111.04×
Wisconsin24,5190.95×
Minnesota23,4550.96×
Maryland19,7380.67×
Utah19,2781.26×
Mississippi19,1211.36×
Kansas16,4711.22×
Oregon16,1620.82×
Arkansas15,7291.12×
Oklahoma15,6900.83×
Connecticut15,5430.91×
Kentucky14,8360.69×
Nevada10,9920.66×
Iowa9,4840.67×
Washington, District of Columbia8,1211.58×
Idaho7,8280.91×
Nebraska7,3120.85×
South Dakota5,5221.4×
North Dakota5,1321.46×
Rhode Island4,6520.85×
New Mexico4,2230.49×
Maine3,9520.64×
New Hampshire3,8540.57×
West Virginia3,8000.48×
Montana3,5600.75×
Alaska3,5010.96×
Hawaii3,3520.46×
Delaware3,1240.66×
Wyoming2,8381.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Display advertising audience
BrandAffinityCategory
Electrolyte11.27×Health
Voter registration8.49×Politics & Society
Elsword24.84×Games
Cam Ward5.12×Sports
Nationality1.88×Politics & Society
Halsey, Oregon6.83×Travel & Leisure
Overboard (film)6.43×Movies & TV
Jesse Plemons2.75×Movies & TV
Edvard Grieg18.57×Literature
Nebraska Cornhuskers football2.52×Sports
JDSU2.07×Business & Career
Monmouth County, New Jersey6.48×Travel & Leisure
Staycation2.11×Home & Garden
Cachorro3.45×Pets & Animals
Eddie Lacy9.44×Sports
Home staging3.2×Home & Garden
Kento Yamazaki6.58×Movies & TV
Kendra Scott1.71×Fashion & Accessoires
Women's empowerment2.35×Politics & Society
Wikia1.83×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Display advertising audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.91
Design AffinityPREMIUM2.39
Community OrientationOPEN2.38
TravellingTHRILL2.19
Convenience OrientationPREMIUM2.02
Luxury OrientationPREMIUM1.97

Worldwide distribution

Worldwide audience distribution share by country for Display advertising
CountryShare
United States10.0%
Japan7.5%
India6.6%

See Display advertising audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Display advertising have in United States?

Display advertising has an estimated audience of 1,710,732 people in United States, concentrated in California and New York.

What is the gender split and age of Display advertising fans?

46.2% of Display advertising fans are female, 53.8% are male, with an average age of 38.9 years.

Which brands do Display advertising fans like most?

Display advertising fans show strongest brand affinity for Electrolyte (11.27×), Voter registration (8.49×), and Elsword (24.84×) over the country average.

Where do Display advertising fans live in United States?

Display advertising fans in United States are most concentrated in California (reach 224,551), New York (reach 221,194), and Texas (reach 167,228). These three regions account for the largest share of the active audience.

What other brands do Display advertising fans also like?

Beyond Display advertising itself, the audience over-indexes on Voter registration (8.49×), Elsword (24.84×), Cam Ward (5.12×), and Nationality (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Display advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.