Display advertising Audience in Germany
Display advertising has an estimated audience of 285,029 people in Germany. 54.9% are female, 45.1% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Moodle, Mediation, Photocopier.
The average Display advertising fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Moodle, with strongest over-indexing on Google Drive (17.43× the country average). Demographically, the Display advertising audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Display advertising fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 33.7 |
| Estimated audience size | 285,029 |
Audience persona
The typical Display advertising fan in Germany is balanced, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,279 | 1.21× |
| Bayern | 52,776 | 1.15× |
| Baden-Württemberg | 35,516 | 0.91× |
| Berlin | 25,660 | 2.01× |
| Hessen | 23,020 | 1.06× |
| Niedersachsen | 20,528 | 0.74× |
| Hamburg | 14,780 | 2.29× |
| Rheinland-Pfalz | 9,726 | 0.68× |
| Sachsen | 8,010 | 0.57× |
| Schleswig-Holstein | 7,735 | 0.76× |
| Brandenburg | 4,543 | 0.51× |
| Thüringen | 3,925 | 0.54× |
| Sachsen-Anhalt | 3,812 | 0.52× |
| Bremen | 3,582 | 1.47× |
| Mecklenburg-Vorpommern | 3,353 | 0.62× |
| Saarland | 3,333 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 17.43× | Technology & Electronics |
| Office 365 | 16.96× | Technology & Electronics |
| Moodle | 14.89× | Technology & Electronics |
| Mediation | 16.89× | Business & Career |
| Photocopier | 18.22× | Business & Career |
| Real property | 6.4× | Home & Garden |
| Livemusic | 4.44× | Music & Radio |
| WebEx | 16.91× | Technology & Electronics |
| 3.04× | Internet & Social Media | |
| Projectors | 9.88× | Technology & Electronics |
| Watercolor painting | 5.08× | Arts & Culture |
| Property finder | 3.78× | Home & Garden |
| Oil painting | 4.89× | Arts & Culture |
| Pets | 1.73× | Pets & Animals |
| Tagesschau | 1.83× | Movies & TV |
| Google Maps | 2.3× | Internet & Social Media |
| Indeed.com | 2.78× | Business & Career |
| Abstract art | 4.24× | Arts & Culture |
| Batman | 2.33× | Movies & TV |
| Bookselling | 3.55× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.2 |
| Quality Awareness | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.88 |
| Travelling | THRILL | 1.79 |
| Early Adopter Mentality | POWER | 1.76 |
| Need for Security | CONSERVATISM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.0% |
| Japan | 7.5% |
| India | 6.6% |
See Display advertising audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Display advertising have in Germany?
Display advertising has an estimated audience of 285,029 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Display advertising fans?
54.9% of Display advertising fans are female, 45.1% are male, with an average age of 33.7 years.
Which brands do Display advertising fans like most?
Display advertising fans show strongest brand affinity for Google Drive (17.43×), Office 365 (16.96×), and Moodle (14.89×) over the country average.
Where do Display advertising fans live in Germany?
Display advertising fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,279), Bayern (reach 52,776), and Baden-Württemberg (reach 35,516). These three regions account for the largest share of the active audience.
What other brands do Display advertising fans also like?
Beyond Display advertising itself, the audience over-indexes on Office 365 (16.96×), Moodle (14.89×), Mediation (16.89×), and Photocopier (18.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Display advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.