Rascasse Audience Intelligence

District Audience in United States

A data profile of the people who buy, follow and care about District in United States — modelled from more than twelve digital signal sources. District has an estimated audience of 955,975 people in United States.

#516among Concert venue in United States#2224among POI in United States#3169in Music & Radio

The average District fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Livemusic, Hair Extensions, with strongest over-indexing on Concerts (2.1× the country average).

Demographically, the District audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical District fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the District profile in United States.

Audience size
956K
in United States
Gender
55.5%♀
44.5% male
Age
39.3
average years
Country rank
#24401
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of District fans

55.5% are female, 44.5% are male, average age 39.3.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for District audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.3
Estimated audience size955,975
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the District audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

14.8%

of the worldwide District audience comes from United States.

Worldwide audience distribution share by country for District
CountryShare
India57.8%
United States14.8%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the District audience in United States is strongest.

Fig. 05

Top regions by affinity

District fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K4.44×
02California~200K1.87×
03Louisiana~20K1.87×
04West Virginia~8K1.87×
05Virginia~40K1.73×
06Illinois~50K1.60×
07Washington, District of Columbia~4K1.55×
08Georgia~40K1.33×
09New York~60K1.27×
10Oklahoma~10K1.22×
11North Carolina~30K1.16×
12Maryland~20K1.12×
13Ohio~30K1.11×
14Oregon~10K1.10×
15Kansas~8K1.10×
16Florida~70K1.09×
17South Dakota~2K1.09×
18Rhode Island~3K1.08×
19Tennessee~20K0.95×
20Mississippi~7K0.93×
21North Dakota~2K0.90×
22Texas~70K0.87×
23Nevada~7K0.86×
24Idaho~4K0.86×
25Missouri~10K0.85×
26Utah~7K0.85×
27Nebraska~4K0.85×
28Arkansas~6K0.79×
29New Mexico~4K0.78×
30Alaska~2K0.78×
31Vermont~1K0.77×
32Washington~10K0.76×
33Wisconsin~10K0.76×
34Alabama~9K0.75×
35Iowa~6K0.75×
36Montana~2K0.75×
37Pennsylvania~20K0.74×
38Minnesota~10K0.74×
39Kentucky~8K0.74×
40South Carolina~10K0.73×
41Delaware~2K0.72×
42Colorado~10K0.68×
43Maine~2K0.67×
44Arizona~10K0.66×
45New Hampshire~2K0.66×
46New Jersey~10K0.65×
47Massachusetts~10K0.63×
48Indiana~10K0.62×
49Connecticut~6K0.62×
50Michigan~10K0.60×
Fig. 06

Affinity by region

Affinity by region — District, United States
0.60×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the District audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for District audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.10×
02Compact carCars & Mobility1.81×
03Teyana TaylorMovies & TV1.80×
04Megan FoxMovies & TV1.69×
05Labor DayPolitics & Society1.67×
06Hair ExtensionsBeauty & Wellness1.64×
07Movie theaterMovies & TV1.62×
08Anne HathawayMovies & TV1.62×
09Tony AwardArts & Culture1.61×
10LivemusicMusic & Radio1.60×
11Us WeeklyInternet & Social Media1.60×
12VoucherShopping1.56×
13Hors d'oeuvreFood & Beverages1.56×
14Political scienceBusiness & Career1.53×
15Rotten TomatoesMovies & TV1.53×
16FlatbreadFood & Beverages1.52×
17MeteorologyHome & Garden1.51×
18Greeting cardKids & Family1.51×
19BalenciagaFashion & Accessoires1.51×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the District audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by District audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
IndulgenceJOY1.22×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by District audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Quality AwarenessPREMIUM0.92×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does District have in United States?

District has an estimated audience of 955,975 people in United States, concentrated in California and Texas.

02

What is the gender split and age of District fans?

55.5% of District fans are female, 44.5% are male, with an average age of 39.3 years.

03

Which brands do District fans like most?

District fans show strongest brand affinity for Concerts (2.1×), Livemusic (1.6×), and Hair Extensions (1.64×) over the country average.

04

Where do District fans live in United States?

District fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do District fans also like?

Beyond District itself, the audience over-indexes on Livemusic (1.6×), Hair Extensions (1.64×), Movie theater (1.62×), and Meteorology (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See District audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for District. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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