Rascasse Audience Intelligence

Divi Audience in United States

A data profile of the people who buy, follow and care about Divi in United States — modelled from more than twelve digital signal sources. Divi has an estimated audience of 288,337 people in United States.

#72among Social media influencer in United States#12339among Person in United States#451in Internet & Social Media

The average Divi fan in United States is 31.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Podcast, Mixed martial arts, Real property, with strongest over-indexing on Podcast (2.24× the country average).

Demographically, the Divi audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Divi fan in United States is more female, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Podcast.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divi profile in United States.

Audience size
288K
in United States
Gender
56.1%♀
43.9% male
Age
31.9
average years
Country rank
#49329
Person in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divi fans

56.1% are female, 43.9% are male, average age 31.9.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Divi audience in United States
MetricValue
Female56.1%
Male43.9%
Average age31.9
Estimated audience size288,337
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Divi audience in United States
Age bracketShare%
16-1946%
20-2917%
30-3913%
40-4912%
50+12%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Divi audience comes from United States.

Worldwide audience distribution share by country for Divi
CountryShare
United States34.7%
Germany9.0%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divi audience in United States is strongest.

Fig. 05

Top regions by affinity

Divi fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~3K1.34×
02Nebraska~2K1.31×
03Idaho~2K1.30×
04Tennessee~7K1.28×
05Utah~3K1.25×
06South Dakota<1K1.24×
07Oklahoma~4K1.23×
08Texas~30K1.21×
09North Dakota<1K1.21×
10Missouri~5K1.20×
11Iowa~3K1.20×
12Minnesota~5K1.14×
13Kentucky~4K1.11×
14Arkansas~3K1.10×
15North Carolina~9K1.06×
16Indiana~5K1.06×
17New Hampshire~1K1.05×
18Montana<1K1.05×
19Massachusetts~6K1.04×
20Wisconsin~4K1.04×
21Louisiana~4K1.04×
22South Carolina~4K1.03×
23Alabama~4K1.02×
24Connecticut~3K1.02×
25Ohio~9K1.01×
26Colorado~4K1.01×
27Mississippi~2K1.01×
28Maine<1K0.98×
29Rhode Island<1K0.96×
30Michigan~7K0.94×
31Arizona~5K0.93×
32Illinois~9K0.92×
33New Jersey~7K0.92×
34West Virginia~1K0.92×
35Alaska<1K0.92×
36Vermont<1K0.92×
37Pennsylvania~9K0.91×
38Georgia~8K0.91×
39Oregon~3K0.90×
40Delaware<1K0.88×
41Florida~20K0.86×
42Washington~5K0.85×
43Virginia~6K0.82×
44New Mexico~1K0.82×
45Hawaii<1K0.82×
46Washington, District of Columbia<1K0.81×
47New York~10K0.79×
48Nevada~2K0.79×
49Maryland~4K0.73×
50California~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Divi, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divi audience
#·InterestCategoryAffinity×
01PodcastMusic & Radio2.24×
02Shōnen mangaLiterature2.09×
03IGNMovies & TV1.80×
04FandomLiterature1.74×
05John TravoltaMovies & TV1.70×
06Talk radioMusic & Radio1.68×
07PatreonInternet & Social Media1.67×
08Bruce WillisMovies & TV1.66×
09True crimeMovies & TV1.66×
10Bored PandaInternet & Social Media1.66×
11DeodorantBeauty & Wellness1.63×
12Web serverTechnology & Electronics1.60×
13Digital TrendsTechnology & Electronics1.58×
14TobaccoFood & Beverages1.58×
15Us WeeklyInternet & Social Media1.57×
16Female entrepreneurBusiness & Career1.55×
17Driver's licenseCars & Mobility1.54×
18Mixed martial artsSports1.53×
19DemocracyPolitics & Society1.53×
20Real propertyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Early Adopter MentalityPOWER1.29×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divi audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
CreativityOPEN0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divi have in United States?

Divi has an estimated audience of 288,337 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Divi fans?

56.1% of Divi fans are female, 43.9% are male, with an average age of 31.9 years.

03

Which brands do Divi fans like most?

Divi fans show strongest brand affinity for Podcast (2.24×), Mixed martial arts (1.53×), and Real property (1.51×) over the country average.

04

Where do Divi fans live in United States?

Divi fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Divi fans also like?

Beyond Divi itself, the audience over-indexes on Mixed martial arts (1.53×), Real property (1.51×), Fandom (1.74×), and Talk radio (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in United States

See Divi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Divi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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