Divi Audience in United States
Divi has an estimated audience of 300,630 people in United States. 50.6% are female, 49.4% are male, average age 38.5. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Beetlejuice.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.64× the country average). Demographically, the Divi audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Divi fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 38.5 |
| Estimated audience size | 300,630 |
Audience persona
The typical Divi fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.64× | Internet & Social Media |
| Capital One | 14.9× | Business & Career |
| Indeed.com | 13.3× | Business & Career |
| CarGurus | 14.89× | Cars & Mobility |
| Beetlejuice | 11.25× | Movies & TV |
| Circle K | 15.41× | Shopping |
| Enterprise Rent-A-Car | 13.28× | Cars & Mobility |
| Aaron Rodgers | 13.81× | Sports |
| DeviantArt | 15.08× | Internet & Social Media |
| Google News | 11.61× | News |
| AccuWeather | 12.66× | Home & Garden |
| Khan Academy | 15.77× | Business & Career |
| ICloud | 16.73× | Technology & Electronics |
| Diane Keaton | 10.49× | Movies & TV |
| Apple Store | 13.25× | Shopping |
| Blake Lively | 15.36× | Movies & TV |
| Billy Bob Thornton | 13.37× | Movies & TV |
| Google Earth | 14.89× | Internet & Social Media |
| Margot Robbie | 13.59× | Movies & TV |
| Nicole Kidman | 13.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Social Media Usage | JOY | 1.1 |
| Sustainability | BALANCE | 1.05 |
| Risk Appetite | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Germany | 9.9% |
| India | 7.9% |
See Divi audiences in other countries
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- Addison Rae (6,585,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for Divi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.