Divi Audience in United States
Divi has an estimated audience of 300,630 people in United States. 50.6% are female, 49.4% are male, average age 38.5. Top brand affinities: Goop, Vocal harmony, Grinch, Governor of Michigan, Wok.
Top brand affinities include Goop, Vocal harmony, Grinch, with strongest over-indexing on Goop (16.26× the country average). Demographically, the Divi audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Divi fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 38.5 |
| Estimated audience size | 300,630 |
Audience persona
The typical Divi fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 16.26× | Internet & Social Media |
| Vocal harmony | 11.14× | Music & Radio |
| Grinch | 8.67× | Movies & TV |
| Governor of Michigan | 15.18× | Politics & Society |
| Wok | 11.7× | Food & Beverages |
| Historic site | 7.23× | Arts & Culture |
| Google Home | 10.99× | Technology & Electronics |
| Hibachi | 12.9× | Food & Beverages |
| Mathcore | 12.78× | Music & Radio |
| No Escape (1994 film) | 17.44× | Movies & TV |
| Grace Slick | 12.79× | Music & Radio |
| Hipster | 14.03× | Politics & Society |
| Fairy godmother | 10.72× | Literature |
| TV Fanatic | 14.03× | Movies & TV |
| La Jolla | 12.12× | Travel & Leisure |
| headspace | 11.97× | Health |
| Guitarist (magazine) | 14.03× | Music & Radio |
| Cherish (group) | 13.29× | Music & Radio |
| Harlow | 13.97× | Travel & Leisure |
| El Paso County, Colorado | 14.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Social Media Usage | JOY | 1.1 |
| Sustainability | BALANCE | 1.05 |
| Risk Appetite | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Germany | 9.9% |
| India | 7.9% |
See Divi audiences in other countries
More Social media influencer audiences in United States
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- Kai Cenat (6,753,309)
- Addison Rae (6,585,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for Divi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.