Divorce Court Audience in United States

Divorce Court has an estimated audience of 686,463 people in United States. 60.6% are female, 39.4% are male, average age 44.7. Top regions: Texas, New York, California. Top brand affinities: Horoscope, Teyana Taylor, MSN, Day trading, Deion Sanders.
The average Divorce Court fan in United States is 44.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Horoscope, Teyana Taylor, MSN, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Divorce Court audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Divorce Court fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.7 |
| Estimated audience size | 686,463 |
Audience persona
The typical Divorce Court fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 61,748 | 1.05× |
| New York | 55,060 | 1.44× |
| California | 52,747 | 0.7× |
| Florida | 51,852 | 1.12× |
| Georgia | 46,736 | 2.21× |
| North Carolina | 35,625 | 1.72× |
| Ohio | 28,593 | 1.35× |
| Illinois | 27,703 | 1.21× |
| Maryland | 24,514 | 2.08× |
| Michigan | 21,324 | 1.19× |
| Virginia | 21,131 | 1.26× |
| Alabama | 20,758 | 2.16× |
| Pennsylvania | 20,247 | 0.88× |
| Tennessee | 19,776 | 1.44× |
| South Carolina | 17,792 | 1.72× |
| Louisiana | 16,980 | 1.92× |
| Arizona | 16,079 | 1.15× |
| New Jersey | 15,515 | 0.89× |
| Indiana | 12,258 | 0.98× |
| Massachusetts | 12,019 | 0.89× |
| Mississippi | 11,902 | 2.1× |
| Missouri | 10,828 | 0.98× |
| Arkansas | 8,781 | 1.55× |
| Washington | 8,120 | 0.59× |
| Kentucky | 8,049 | 0.94× |
| Oklahoma | 7,419 | 0.97× |
| Connecticut | 7,379 | 1.07× |
| Wisconsin | 6,819 | 0.66× |
| Nevada | 6,306 | 0.95× |
| Minnesota | 6,051 | 0.62× |
| Colorado | 5,303 | 0.49× |
| Oregon | 4,516 | 0.57× |
| Kansas | 3,538 | 0.65× |
| Delaware | 3,402 | 1.8× |
| Utah | 3,399 | 0.55× |
| Iowa | 3,115 | 0.55× |
| Washington, District of Columbia | 3,113 | 1.51× |
| New Mexico | 2,941 | 0.85× |
| West Virginia | 2,165 | 0.68× |
| Nebraska | 2,016 | 0.59× |
| Hawaii | 1,567 | 0.53× |
| Idaho | 1,077 | 0.31× |
| Rhode Island | 1,060 | 0.49× |
| New Hampshire | 1,052 | 0.39× |
| Maine | 927 | 0.38× |
| North Dakota | 789 | 0.56× |
| Alaska | 776 | 0.53× |
| South Dakota | 667 | 0.42× |
| Wyoming | 629 | 0.62× |
| Montana | 628 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 13.08× | Health |
| Teyana Taylor | 9.14× | Movies & TV |
| MSN | 3.42× | News |
| Day trading | 9.9× | Business & Career |
| Deion Sanders | 7.45× | Sports |
| Staples (Canada) | 3.81× | Business & Career |
| Critical illness insurance | 13.22× | Business & Career |
| Term life insurance | 12.11× | Business & Career |
| Chris Tucker | 11.82× | Movies & TV |
| Method Man | 13.84× | Music & Radio |
| TMZ | 2.79× | Internet & Social Media |
| Roulette | 9.21× | Games |
| Internet celebrity | 3.85× | Internet & Social Media |
| Luther Vandross | 11.62× | Music & Radio |
| Nia Long | 11.63× | Movies & TV |
| Da Brat | 20.79× | Music & Radio |
| Blended whiskey | 7× | Food & Beverages |
| Primeira Liga | 14.68× | Sports |
| Marlon Wayans | 8.12× | Movies & TV |
| Great Clips | 3.15× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Career Orientation | POWER | 1.34 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.3% |
| Canada | 5.0% |
| France | 1.5% |
See Divorce Court audiences in other countries
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Frequently asked questions
How many fans does Divorce Court have in United States?
Divorce Court has an estimated audience of 686,463 people in United States, concentrated in Texas and New York.
What is the gender split and age of Divorce Court fans?
60.6% of Divorce Court fans are female, 39.4% are male, with an average age of 44.7 years.
Which brands do Divorce Court fans like most?
Divorce Court fans show strongest brand affinity for Horoscope (13.08×), Teyana Taylor (9.14×), and MSN (3.42×) over the country average.
Where do Divorce Court fans live in United States?
Divorce Court fans in United States are most concentrated in Texas (reach 61,748), New York (reach 55,060), and California (reach 52,747). These three regions account for the largest share of the active audience.
What other brands do Divorce Court fans also like?
Beyond Divorce Court itself, the audience over-indexes on Teyana Taylor (9.14×), MSN (3.42×), Day trading (9.9×), and Deion Sanders (7.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Divorce Court. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.