Rascasse Audience Intelligence

Don Mattingly Audience in United States

A data profile of the people who buy, follow and care about Don Mattingly in United States — modelled from more than twelve digital signal sources. Don Mattingly has an estimated audience of 1,781,664 people in United States.

#87among Baseball in United States#2964among Person in United States#1395in Sports

The average Don Mattingly fan in United States is 47.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, California.

Top brand affinities include Seattle Mariners, Miami Marlins, New York Yankees, with strongest over-indexing on Seattle Mariners (14.44× the country average).

Demographically, the Don Mattingly audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don Mattingly fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Mattingly profile in United States.

Audience size
1.8M
in United States
Gender
19.4%♀
80.6% male
Age
47.8
average years
Country rank
#15583
Person in United States
Fig. 01

Search interest · 12-month trend

+358%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Don Mattingly fans

19.4% are female, 80.6% are male, average age 47.8.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Don Mattingly audience in United States
MetricValue
Female19.4%
Male80.6%
Average age47.8
Estimated audience size1,781,664
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Don Mattingly audience in United States
Age bracketShare%
16-190%
20-295%
30-3930%
40-4936%
50+28%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Don Mattingly audience comes from United States.

Worldwide audience distribution share by country for Don Mattingly
CountryShare
United States99.6%
Germany0.3%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Mattingly audience in United States is strongest.

Fig. 05

Top regions by affinity

Don Mattingly fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K3.91×
02New Jersey~100K3.58×
03Delaware~10K3.38×
04New York~200K2.50×
05Connecticut~30K2.49×
06Indiana~40K1.87×
07Rhode Island~5K1.27×
08Vermont~3K1.25×
09Kentucky~20K1.09×
10Massachusetts~30K1.07×
11New Hampshire~5K1.02×
12Florida~80K0.99×
13Maine~4K0.99×
14California~100K0.95×
15Washington, District of Columbia~4K0.94×
16South Carolina~20K0.90×
17Virginia~30K0.89×
18Maryland~20K0.86×
19Illinois~40K0.84×
20Arizona~20K0.84×
21Ohio~30K0.83×
22North Carolina~30K0.83×
23Missouri~20K0.83×
24Wisconsin~20K0.82×
25Nevada~10K0.82×
26West Virginia~5K0.81×
27Tennessee~20K0.80×
28Iowa~8K0.77×
29Hawaii~4K0.77×
30Montana~3K0.76×
31South Dakota~2K0.76×
32North Dakota~2K0.76×
33Kansas~7K0.73×
34Nebraska~5K0.72×
35Idaho~4K0.71×
36Alaska~2K0.71×
37Washington~20K0.70×
38Georgia~30K0.68×
39Colorado~10K0.66×
40Oregon~10K0.66×
41Minnesota~10K0.65×
42Alabama~10K0.64×
43Michigan~20K0.62×
44Oklahoma~8K0.60×
45Arkansas~6K0.60×
46New Mexico~4K0.60×
47Utah~7K0.58×
48Mississippi~6K0.58×
49Louisiana~9K0.55×
50Texas~50K0.47×
Fig. 06

Affinity by region

Affinity by region — Don Mattingly, United States
0.47×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Mattingly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Mattingly audience
#·InterestCategoryAffinity×
01Miami MarlinsSports20.88×
02Bauer HockeySports16.73×
03Seattle MarinersSports14.44×
04World SeriesSports8.66×
05Cincinnati RedsSports7.51×
06New York YankeesSports6.57×
07Aaron JudgeSports5.60×
08Philadelphia PhilliesSports5.48×
09New York MetsSports4.87×
10Cleveland GuardiansSports4.51×
11St. Louis CardinalsSports4.47×
12New York KnicksSports3.71×
13Los Angeles DodgersSports3.62×
14NHLSports3.05×
15EBayShopping2.06×
16BaseballSports1.99×
17MLBSports1.91×
18Donald TrumpPolitics & Society1.69×
19American footballSports1.68×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Mattingly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Mattingly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
TraditionCONSERVATISM1.55×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Mattingly audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
CreativityOPEN0.69×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Don Mattingly have in United States?

Don Mattingly has an estimated audience of 1,781,664 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Don Mattingly fans?

19.4% of Don Mattingly fans are female, 80.6% are male, with an average age of 47.8 years.

03

Which brands do Don Mattingly fans like most?

Don Mattingly fans show strongest brand affinity for Seattle Mariners (14.44×), Miami Marlins (20.88×), and New York Yankees (6.57×) over the country average.

04

Where do Don Mattingly fans live in United States?

Don Mattingly fans in United States are most concentrated in New York (reach ~200K), Pennsylvania (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Don Mattingly fans also like?

Beyond Don Mattingly itself, the audience over-indexes on Miami Marlins (20.88×), New York Yankees (6.57×), Cincinnati Reds (7.51×), and World Series (8.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Don Mattingly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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