Don Mattingly Audience in United States
Don Mattingly has an estimated audience of 1,255,630 people in United States. 19.4% are female, 80.6% are male, average age 47.8. Top regions: New York, California, New Jersey. Top brand affinities: Pro-Ject, Alaska, Google Analytics, Minnesota, Elsword.
The average Don Mattingly fan in United States is 47.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Pro-Ject, Alaska, Google Analytics, with strongest over-indexing on Pro-Ject (8.12× the country average). Demographically, the Don Mattingly audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Don Mattingly fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 47.8 |
| Estimated audience size | 1,255,630 |
Audience persona
The typical Don Mattingly fan in United States is more male, around 47.8 years old, with strong Community Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 223,972 | 3.19× |
| California | 122,633 | 0.89× |
| New Jersey | 110,244 | 3.45× |
| Florida | 95,276 | 1.12× |
| Pennsylvania | 60,877 | 1.44× |
| Texas | 54,973 | 0.51× |
| Indiana | 51,553 | 2.25× |
| Connecticut | 39,353 | 3.12× |
| Illinois | 37,582 | 0.9× |
| Ohio | 35,967 | 0.93× |
| North Carolina | 34,621 | 0.92× |
| Massachusetts | 28,175 | 1.14× |
| Virginia | 26,997 | 0.88× |
| Georgia | 26,706 | 0.69× |
| Tennessee | 23,490 | 0.93× |
| Arizona | 22,457 | 0.88× |
| Michigan | 21,413 | 0.65× |
| Kentucky | 20,111 | 1.28× |
| Missouri | 19,538 | 0.97× |
| Maryland | 19,115 | 0.89× |
| Washington | 18,436 | 0.73× |
| South Carolina | 17,992 | 0.95× |
| Wisconsin | 14,344 | 0.76× |
| Colorado | 13,092 | 0.66× |
| Minnesota | 12,377 | 0.69× |
| Alabama | 11,611 | 0.66× |
| Nevada | 10,056 | 0.83× |
| Oregon | 10,036 | 0.7× |
| Louisiana | 8,769 | 0.54× |
| Oklahoma | 8,712 | 0.62× |
| Iowa | 8,453 | 0.82× |
| Kansas | 8,338 | 0.84× |
| Arkansas | 6,342 | 0.61× |
| Utah | 6,044 | 0.54× |
| Rhode Island | 5,963 | 1.49× |
| Mississippi | 5,323 | 0.51× |
| New Hampshire | 5,165 | 1.04× |
| Nebraska | 4,975 | 0.79× |
| West Virginia | 4,769 | 0.82× |
| Maine | 4,740 | 1.05× |
| Hawaii | 4,267 | 0.79× |
| Delaware | 4,005 | 1.16× |
| Idaho | 3,838 | 0.61× |
| Washington, District of Columbia | 3,330 | 0.88× |
| New Mexico | 3,090 | 0.49× |
| Vermont | 3,066 | 1.39× |
| Montana | 2,252 | 0.65× |
| South Dakota | 2,047 | 0.71× |
| North Dakota | 1,623 | 0.63× |
| Alaska | 1,326 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 8.12× | Music & Radio |
| Alaska | 2.89× | Travel & Leisure |
| Google Analytics | 7.65× | Internet & Social Media |
| Minnesota | 2.69× | Travel & Leisure |
| Elsword | 18.51× | Games |
| Sinaloa | 3.68× | Travel & Leisure |
| Product design | 1.89× | Business & Career |
| Nebraska | 2.26× | Travel & Leisure |
| Graham Greene (actor) | 4.5× | |
| Graham Greene | 4.27× | Literature |
| Justice | 1.99× | Politics & Society |
| Consequence (rapper) | 3.92× | Music & Radio |
| Goop | 3.24× | Internet & Social Media |
| Captain America (1990 film) | 2.56× | Movies & TV |
| Kevin Carroll | 13.55× | Movies & TV |
| UK garage | 2.99× | Music & Radio |
| Governor of Michigan | 3.97× | Politics & Society |
| Wok | 3.28× | Food & Beverages |
| Stamp collecting | 2.36× | Home & Garden |
| JTV (Indonesia) | 2.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| Risk Appetite | THRILL | 1.32 |
| Tradition | CONSERVATISM | 1.25 |
| DIY Mentality | THRILL | 1.13 |
| Sports Activity | POWER | 1.13 |
| Convenience Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Germany | 0.4% |
| Italy | 0.2% |
See Don Mattingly audiences in other countries
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
Frequently asked questions
How many fans does Don Mattingly have in United States?
Don Mattingly has an estimated audience of 1,255,630 people in United States, concentrated in New York and California.
What is the gender split and age of Don Mattingly fans?
19.4% of Don Mattingly fans are female, 80.6% are male, with an average age of 47.8 years.
Which brands do Don Mattingly fans like most?
Don Mattingly fans show strongest brand affinity for Pro-Ject (8.12×), Alaska (2.89×), and Google Analytics (7.65×) over the country average.
Where do Don Mattingly fans live in United States?
Don Mattingly fans in United States are most concentrated in New York (reach 223,972), California (reach 122,633), and New Jersey (reach 110,244). These three regions account for the largest share of the active audience.
What other brands do Don Mattingly fans also like?
Beyond Don Mattingly itself, the audience over-indexes on Alaska (2.89×), Google Analytics (7.65×), Minnesota (2.69×), and Elsword (18.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Don Mattingly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.