Rascasse Audience Intelligence

Drake Waterfowl Systems Target Market in United States

A data profile of the people who buy, follow and care about Drake Waterfowl Systems in United States — modelled from more than twelve digital signal sources. Drake Waterfowl Systems has an estimated audience of 828,144 people in United States.

#2753among Brand in United States

The average Drake Waterfowl Systems fan in United States is 35.4 years old, more male, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Georgia, Alabama.

Top brand affinities include Cane Corso, Angling, Weather forecasting, with strongest over-indexing on Cane Corso (20.31× the country average).

Demographically, the Drake Waterfowl Systems audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drake Waterfowl Systems fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Cane Corso.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drake Waterfowl Systems profile in United States.

Audience size
828K
in United States
Gender
24.0%♀
76.0% male
Age
35.4
average years
Country rank
#26838
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Drake Waterfowl Systems

24.0% are female, 76.0% are male, average age 35.4.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Drake Waterfowl Systems audience in United States
MetricValue
Female24.0%
Male76.0%
Average age35.4
Estimated audience size828,144
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Drake Waterfowl Systems audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Drake Waterfowl Systems audience comes from United States.

Worldwide audience distribution share by country for Drake Waterfowl Systems
CountryShare
United States95.4%
Canada3.9%
Mexico0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drake Waterfowl Systems audience in United States is strongest.

Fig. 05

Top regions by affinity

Drake Waterfowl Systems customers by region in United States
#RegionReachAffinity×
01Mississippi~50K7.69×
02Arkansas~30K5.17×
03Alabama~50K4.17×
04Louisiana~40K3.90×
05South Carolina~30K2.58×
06Tennessee~40K2.52×
07Georgia~50K1.97×
08Kentucky~20K1.74×
09North Carolina~40K1.72×
10Missouri~10K1.09×
11Delaware~2K1.09×
12Oklahoma~10K1.07×
13Virginia~20K1.06×
14West Virginia~3K0.81×
15Kansas~5K0.79×
16North Dakota~1K0.79×
17Iowa~5K0.77×
18Hawaii~3K0.75×
19Wisconsin~9K0.74×
20South Dakota~1K0.74×
21Nebraska~3K0.70×
22Vermont~1K0.70×
23Alaska~1K0.68×
24Rhode Island~2K0.66×
25Montana~1K0.65×
26Indiana~10K0.64×
27Minnesota~7K0.62×
28Maryland~9K0.61×
29Illinois~20K0.58×
30Idaho~2K0.58×
31Maine~2K0.57×
32New Hampshire~2K0.54×
33Texas~40K0.52×
34Washington, District of Columbia~1K0.52×
35New Mexico~2K0.51×
36Florida~30K0.50×
37Michigan~10K0.46×
38Ohio~10K0.43×
39Utah~3K0.42×
40Pennsylvania~10K0.41×
41Nevada~3K0.41×
42Connecticut~3K0.38×
43Oregon~4K0.37×
44Arizona~6K0.34×
45Colorado~4K0.32×
46Washington~5K0.31×
47Massachusetts~4K0.28×
48New Jersey~5K0.25×
49New York~10K0.22×
50California~10K0.15×
Fig. 06

Affinity by region

Affinity by region — Drake Waterfowl Systems, United States
0.15×1.00×7.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drake Waterfowl Systems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drake Waterfowl Systems audience
#·InterestCategoryAffinity×
01Cane CorsoFood & Beverages20.31×
02BodrumTravel & Leisure15.88×
03Show jumpingSports14.83×
04StihlHome & Garden13.85×
05AnglingSports12.57×
06Brooks SportsFashion & Accessoires12.47×
07ShimanoCars & Mobility11.87×
08BuickCars & Mobility8.73×
09MotorboatCars & Mobility8.64×
10Bass Pro ShopsSports7.77×
11FiberglassTechnology & Electronics7.38×
12Sportsman's WarehouseShopping7.24×
13Weather forecastingHome & Garden7.21×
14Diesel engineCars & Mobility7.14×
15KayakTravel & Leisure6.68×
16Boot BarnFashion & Accessoires6.66×
17CarharttFashion & Accessoires6.58×
18Masters TournamentSports6.15×
19Lawn mowerHome & Garden5.67×
20Solar energyHome & Garden4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drake Waterfowl Systems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drake Waterfowl Systems audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.88×
Convenience OrientationPREMIUM2.23×
Pet OwnershipJOY2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drake Waterfowl Systems audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
CreativityOPEN0.72×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Drake Waterfowl Systems's target market in United States?

Drake Waterfowl Systems's target market in United States covers an estimated 828,144 people, concentrated in Mississippi and Georgia.

02

What is the gender split and age of Drake Waterfowl Systems customers?

24.0% of the Drake Waterfowl Systems audience are female, 76.0% are male, with an average age of 35.4 years.

03

Which brands do Drake Waterfowl Systems fans like most?

Drake Waterfowl Systems fans show strongest brand affinity for Cane Corso (20.31×), Angling (12.57×), and Weather forecasting (7.21×) over the country average.

04

Where do Drake Waterfowl Systems fans live in United States?

Drake Waterfowl Systems fans in United States are most concentrated in Mississippi (reach ~50K), Georgia (reach ~50K), and Alabama (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Drake Waterfowl Systems fans also like?

Beyond Drake Waterfowl Systems itself, the audience over-indexes on Angling (12.57×), Weather forecasting (7.21×), Bass Pro Shops (7.77×), and Masters Tournament (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Drake Waterfowl Systems audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drake Waterfowl Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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